'How Creativity Works': It's All In Your Imagination
iStockphoto.com What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works. Lehrer defines creativity broadly, considering everything from the invention of masking tape to breakthroughs in mathematics; from memorable ad campaigns to Shakespearean tragedies. He finds that the conditions that favor creativity — our brains, our times, our buildings, our cities — are equally broad. Lehrer joins NPR's Robert Siegel to talk about the creative process — where great ideas come from, how to foster them, and what to do when you inevitably get stuck. Interview Highlights On comparing Shakespeare with the inventor of masking tape "I think we absolutely can lump them all together. "... On how Steve Jobs redesigned Pixar studios to maximize collaboration and creativity " ... "It's near midnight.
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