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How to Make Your Tweets More Trustworthy [STUDY]

How to Make Your Tweets More Trustworthy [STUDY]
Ever feel like you tweet something important, but no one believes you? A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. And it's not just marketing fluff; the study was conducted by researchers from Microsoft and Carnegie Mellon University. Among the lessons for how to get trustworthy tweets: Gain followers and retweets, include URLs in your posts, have a profile picture, and fill out your bio with information related to topics you tweet about. The researchers surveyed more than 250 Twitter users to determine what factors do and don't lend tweets credibility. Here are the top 10 things that make tweets more trustworthy, along with their respective scores: And here are the five least gravitas-lending factors for tweets:

42 Things To Do On Twitter Besides Tweet Spam & Coupons One of the number one social media questions I hear from business leaders is “what should I tweet?” It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or product. However, when it comes to sending a 140 character tweet they struggle with it. Many are use to the days of the long corporate brochures and matching websites where they can hire a writer to craft every word to perfection. If you are one struggling with “what to tweet” I encourage you to go back to the reasons you started your business. Below is a list of 42 things you can do on Twitter besides tweet coupons or promote your business all day long. 42 Things to do on Twitter Besides Tweet Coupons & Spam! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. Connect: Authored by:

The Twitter Impact of SXSW There were 224 Tweets about South by Southwest on the first day of the interactive conference back in 2006. That was the year the then fledgling microblogging platform became legitimate, largely because the SXSW crowd took to it so well. Quick and easy communication while you’re lost in a sea of people trying to find your friends was the premise that allowed Twitter to become uber useful, uber fast. On the first day of this year’s SXSW conference, there were 224,302 Tweets about it. I’m pretty sure 87% of those came across my phone in the form of notifications that made me throw it in my backpack and ignore it. Heh. My friends at Spredfast (client) put together a neat little infographic on the impact a relatively small group of people (100,000 users on Twitter were Tweeting about SXSW in the first 48 hours of the conference) could have while riding a theme (or meme) on Twitter.

How to Opt Out of Facebook Social Ads Are You Addicted to Twitter? [INFOGRAPHIC] KONY 2012: Is the Viral Campaign a Scam? KONY 2012, a documentary produced by non-profit Invisible Children, has gone viral in the past couple days, receiving millions of views on YouTube and Vimeo. The video has also, however, begun to receive significant backlash from organizations and publications questioning the authenticity of Invisible Children. Many of the negative critiques have been targeted at Invisible Children’s practices as an organization, not whether Joseph Kony, the leader of the Lord’s Resistance Army, is a war criminal. Visible Children, a Tumblr dedicated to evaluating the legitimacy of the KONY 2012 campaign, raised some points Wednesday morning which have resurfaced in numerous publications. “Invisible Children has been condemned time and time again. You can evaluate Invisible Children’s 2011 budget, which is public online, for yourself: $1,074,273 was allocated to travel and $1,724,993 was allocated to staff compensation. — Metro Morning (@metromorning) March 7, 2012

How Social Tools Are Changing Performance Management Morgan Norman is the founder and CEO of WorkSimple, the social performance application focused on social goals, feedback and recognition for you, your team and company. Connect with him and WorkSimple on Facebook and Twitter. Cutting edge apps, software, websites and gadgets are sparking big changes in the workplace. How are social and digital tools changing performance reviews? 1. The past decade has fostered an incredible advance in social technology. She advises organizations looking to add a social aspect to ask the following questions: Why are we adding a social component? "Once you know the answers to those questions, develop a plan to revamp the current system and integrate social into the workplace," she says. 2. The performance review as we know it has become irrelevant in the face of social goals, says Jody Thompson, co-creator of ROWE. 3. “Most people check the box to say they've done their performance review, then don't think about it again for another year," he says.

Twitter Makes It Easier for Musicians to Get 'Verified' 3 Things to Know About Your New Pinterest Profile Pinterest began rolling out new profile pages today (March 16) that put more emphasis on the people behind the photos. If that makes you feel a bit self-conscious about your "pinning" expertise, we've got some tips on how to get your new profile in shape for pinner scrutiny. Who are you? The new profile page moves your name and description up to the top where it's far more visible than the old version. You can easily edit or add a description to help others get an idea of your interests. You will now see the three people whose photos you most frequently re-pin. Tweak your boards The order of your boards — collections of photos with common themes — has become more important, but it's easy to rearrange them. Unfortunately, you cannot rearrange the photos themselves. Follow more pinners Pinterest said in its blog post that even seasoned pinners had trouble finding out who follows them and who they’re following.

Developers see Google as Bigger Growth Area than Facebook Facebook may have been a hunting ground last year for developers expanding their social mobile programs, but their sights are set on growing with Google in 2012, a new study suggests. According to a new report by mobile platform company Appcelerator and analyst firm International Data Corporation (IDC), developers are more interested in using Google products such as Google+, search, Gmail and the Android Market to implement their social strategies. The survey — which was conducted among 2,173 developers worldwide — found that 39% of participants said the network effects of Google’s initiatives are more important to their social strategies in 2012 than Facebook's social graph. SEE ALSO: Facebook Wants to Own Your Social Graph "Google is learning some good lessons from Facebook about what not to do and what to do better," Appcelerator principal analyst Michael King told Mashable.

10 Top Twitter Tools Suggested By the Pros Yes, there are a ton of great Twitter Tools out there for you, but which ones should you pick? I thought one of the best ways to narrow your choice down is to get in touch with the real Social Media experts. I sent them an email and asked them about their recommended Tools for you. So here are the top 10 responses from the Twitter Pros out there. I hope some of these tools will be useful for you too: Mari Smith's Top Tool: ManageFlitter Mari Smith is a one of the top Social Media speakers out there and she mentioned to me that “Manageflitter has a beautiful interface and is a terrific tool for managing your followers and following.” With this tool you can clean up and manage whom you are following within just a few clicks. Jay Baer's Top Tool: Buffer Jay Baer is one of the smartest Social Media and content marketing minds I have ever met and ranked in the #3 in the world for it. With Buffer you can post Tweets in a more efficient way. Aaron Lee's Top Tool: CoTweet

Twitter Approaching 500 Million Users Twitter’s tipping point into the spectrum of social media consciousness was in 2007, when it started generating significant attention at the South by Southwest (SXSW) festival. Since then the 140 character micro blogging platform has continued to attract both users and investors. In the 5 years since launching it has attracted significant investment funds with an estimated total capital raising of over $1.3 billion. The 2 most significant investments have been: Digital Sky Technology in August, 2010, which at over $800 million was reported to be the most significant venture round in historySaudi prince Alwaleed bin Talal on December 2011, invested $300 million This at the time valued Twitter at $8.4 billion. Twitter does not provide details on its users number very often, but in February 2011, Twitter announced it had 200 million registered accounts tweeting 155 million tweets a day. Twitter’s Second Tipping Point Twitter Sign Ups Over One Million a Day More reading Image by Irish Typepad

How Airlines Have Taken Flight With Social Media [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. Thousands of flights each and every day transport millions of passengers all over the world. As we all know, traveling can make one irritable, and delays or lost baggage prompt many consumers to complain. Before social media, these complaints might dissipate in the ether or be left on hold for 30 minutes. Fortunately, the airline industry has taken note of the social web as a customer service tool, fielding complaints, inquiries and yes, even compliments, on Twitter and Facebook. But aside from customer service, airlines use the social web to build their brand and grow a fan base, whether that's via YouTube webisodes, special Twitter-only fares or offering free entry to a terminal lounge for an airport's Foursquare mayor — the mark of a frequent traveler. Series supported by Vocus

Twitter to Launch Search and Download Tool for Your Old Tweets Twitter’s CEO told a group of reporters and editors at The New York Times yesterday that the service would soon allow users to download ‘a file’ of all of their Tweets, reports Jenna Wortham. This ability was touted by CEO Dick Costolo: “We’re working on a tool to let users export all of their tweets,” Mr. Costolo said in a meeting with reporters and editors at The New York Times on Monday. “You’ll be able to download a file of them.” Costolo said that, while users would let users dig through their own archive of Tweets, he didn’t see a feature on the horizon that would give them access to all of the tweets posted to the service from every user. There was no timeline given for the release of either a search or download tool for old Tweets. This would solve an irritating omission that heavy users of Twitter have wanted to see rectified for some time.

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