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Nieman Reports

Nieman Reports

MultimediaShooter - keeping track, so you don’t have to… Media’s evolving spheres of discovery Here’s another in an occasional series of posts to that try to examine, explain, and illustrate the new structure of media. This one looks at how we discover content now. Back in the day, a decade (to 50 decades) ago, we discovered media — news, information, or service — through brands: We went and bought the newspaper or magazine or turned on a channel on its schedule. That behavior and expectation was brought to the internet: Brands built sites and expected us to come to them. Now there are other spheres of discovery — new spheres that are shifting in importance, effectiveness, and share. Start with brands. Next came search. Algorithms — Google News or Daylife (where I’m a partner) — also meet the organizational challenge of abundant content and they tackle the challenge of timeliness. Now we need to better understand the quality of those links and linkers. Note in that example that media doesn’t come just from media anymore. What does this mean for the economics of media?

Newsonomics | On the transformation of the news business Pourquoi Google est “une aubaine” pour le journalisme » Article » OWNI, Digital Journalism Loin d'être la plaie pour le journalisme que beaucoup dénoncent, Google est un acteur avec lequel les médias ont tout intérêt à composer. Et inversement, Google a grand besoin de son côté d'un journalisme de qualité. Il est temps que les médias dépassent leurs inquiétudes vis-à-vis de Google et adoptent l’économie de la recherche. Les magazines et les journaux qui ne se battent pas pour leur part d’audience (et de revenus) rendent un mauvais service à leur marque, leurs journalistes et leurs lecteurs. Quand un contenu de très bonne qualité est optimisé pour la recherche, tout le monde en ressort gagnant. Malgré tout, pour beaucoup de médias, Google reste un ennemi. Au contraire, le New York Times a récemment annoncé qu’il allait s’assurer que “son modèle au compteur” allait laisser ses contenus accessibles depuis les recherches Google, permettant le partage par les blogueurs et via les réseaux sociaux. Il donne autant qu’il prend Exploiter le trafic de la recherche Traduction : Martin U.

82% internautes quitteraient leur site devenu payant Only 35% of online news consumers have a favourite site, with most consumers using multiple sites, a Pew study has found. While 71% of internet users get their news online – a number that has held relatively steady in recent years according to the report – the majority (65%) aren't loyal to a single site. According to data from an Outsell study, most people even don't read articles as 44% of visitors to Google News are just scanning headlines and never click on articles themselves. As news organisations discuss charging for content using full subscriptions and pay-per-article fees, these figures heavily suggest that it remains as unclear as ever how to monetise the growing audience. The findings of the survey reassert what Walter Lippmann wrote about the reader in his book Public Opinion: "He will pay a nominal price when it suits him, will stop paying whenever it suits him, will turn to another paper when that suits him. What Lippmann wrote in 1922 is obviously still valid today.

Markham Nolan Lola como mola, los medios vistos desde Barcelona 11% dinfos originales We often talk about the new news ecosystem — the network of traditional outlets, new startups, nonprofits, and individuals who are creating and filtering the news. But how is the work of reporting divvied up among the members of that ecosystem? To try to build a datapoint on that question, I chose a single big story and read every single version listed on Google News to see who was doing the work. Out of the 121 distinct versions of last week’s story about tracing Google’s recent attackers to two schools in China, 13 (11 percent) included at least some original reporting. And just seven organizations (six percent) really got the full story independently. But as usual, things are a little more subtle than that. The New York Times broke the story last Thursday, writing that unnamed sources involved in the investigation of last year’s hacking of a number of American companies had traced the attacks to a prestigious technical university and a vocational college in mainland China.

Reflections of a Newsosaur Les quotidiens US redécouvrent la photo sur le web Alors que la photographie est plutôt sous-utilisée dans les quotidiens, les voici qui redécouvrent son impact et sa richesse d’expression dans leurs sites web. De nombreux quotidiens américains viennent de passer leurs galeries photo en grand format. En tête de la tendance, le New York Times a conçu un bel écrin pour ses diaporamas — des vrais, avec bande son sur les images. Voir par exemple la natation aux JO ou la campagne d’Obama, deux diaporamas dans ce nouveau format. Tout en restant dans le format classique du blog, les photos s’élargissent aussi sur le site du Wall Street Journal, pourtant pas réputé pour son usage de la photographie. Grand format également pour le Boston Globe, qui va jusqu’à 990 pixels dans sa section bien nommée « The Big Picture« . Quand on a vu ça, les sections photos des quotidiens français paraissent bien riquiqui : voir Le Figaro ou Libé… [via Photo District News]

Smartphones et informations Americans’ relationship with news is changing in dramatic and irreversible ways due to changes in the “ecology” of how news is available. Traditional news organizations are still very important to their consumers, but technology has scrambled every aspect of the relationship between news producers and the people who consume news. That change starts with the fact that those consumers now have the tools to be active participants in news creation, dissemination, and even the “editing” process. This report is aimed at describing the extent of the transformation and the ways in which news serves a variety of practical and civic needs in people’s lives. It focuses on those who receive and react to news and asks questions that are rarely asked about how people use the news in their lives, especially by exploiting the internet and cell phones. People’s daily news attention is high, but varies considerably by age. Most people use several platforms as they search for news. On a typical day:

getting the news (This post is part of’s ongoing series, “Getting the News.” In our efforts to understand everything about social news, we’re reaching out to writers and thinkers we like to ask them how they get their daily news. Read the first post here. See all of the posts, from writers and thinkers like Zach Seward, Anil Dash, and Megan Garber, here.) This week we spoke to Chris Dixon, co-founder of Hunch. How do you get your news throughout the day? It used to be the paper — going back to when I’d read the New York Times and Wall Street Journal every day for ten years. It’s all Twitter — with the exception of maybe checking the New York Times homepage once a day, to see if some major international thing happened that I somehow missed on Twitter. I read the news as a citizen, but in the tech world, I also read it professionally. Does that happen? No. … rarely. Who do you follow that you particularly rely on? I follow all the standard tech blogs. Yeah. What else are you reading on? Yeah. Never.

La trousse à outils d’un webjournaliste Dans une ère journalistique où l’on mélange texte, photo, son, vidéo et infographie, s’équiper est une étape essentielle. Passage en revue d’un matériel personnel. Sans avoir les bras supplémentaires d’un journaliste Shiva, un webreporter doit toujours avoir une batterie d’équipements que ses deux mains ne peuvent tenir. Les rédactions converties ou non au Web investissent petit à petit dans du matériel dédié à ce numéro de jonglage. Le gros avantage, c’est de pouvoir expérimenter à tout moment en dehors du travail. Si le webjournaliste est un artisan du numérique, il doit avoir ses propres outils. Comme la question du budget est inévitable, on détaillera le matériel dans l’ordre croissant des prix. Le duo papier/stylo Ca paraît ridicule à l’ère des iPad, smartphones and co, mais il faut bien se faire une raison : le duo papier/stylo a sa place dans le sac du webjournaliste. En bref, il est le dernier recours en cas de grosse galère ! Prix : environ 3 euros Le trépied Le disque dur externe