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12 Top Community Managers Share Their Tips for Better Engagement

12 Top Community Managers Share Their Tips for Better Engagement
Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of "Likes", comments and retweets don't mean anything. Instead, they point to a fans' level of investment, loyalty and engagement to determine whether social media is "paying off." A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. Mashable gathered tips from top community managers to help you boost activity on your social platforms — they're grouped into various engagement-inducing "actions" below. The individuals we spoke with have built up engaged audiences for brands, such as Gap, JetBlue, Instagram and Jetsetter, so they know a thing or two about community building. Calling for Offline Activity "Don't make delighting your community members a one-time incident. Letting Them Know You Care Responding to Feedback Nailing Your Tone Related:  Strategie

Comment Les Marques Utilisent-Elles Leurs Pages Twitter ? Vous êtes sur Twitter ? Pensez alors à suivre mon compte Twitter pour recevoir le meilleur des actualités relatives à cette plateforme ! Merci. Lors du redesign de son interface en décembre 2011, Twitter a lancé les Pages Twitter pour les entreprises. Tandis que la bannière représente souvent un espace graphique additionnel pour communiquer sur l’entreprise en général, le tweet sponsorisé à la une augmente la visibilité d’une information importante en la plaçant en haut de la timeline de la page Twitter. Dans l’ensemble, je trouve que les pages Twitter donnent plus de contrôle et de flexibilité aux marques pour : améliorer leur communication sur la plateforme.favoriser l’identification des internautes à l’entreprise.effectuer des actions marketing. Alors comment les marques utilisent-elles leurs pages Twitter ? Une majorité de pages Twitter proposées ci-dessous concerne des marques américaines. 1. JetBlue Heineken General Electric 2. McDonald’s Taco Bell 3. Bing 4. Best Buy 5. Kia Louis Vuitton

Hello World! How to Launch a Startup Using Social Media Social media is the most effective marketing tool that has ever existed for small businesses and startups looking to reach new audiences. This opportunity has paved the way for entrepreneurs and new businesses to compete online with larger brands and celebrities for our attention. The key to building a large social media audience from scratch is to engage people with interesting and relevant content. In the age of viral media, create and share awesome content to get noticed. What’s in a Name? The very first thing you need to do is pick a name for your brand or business. One quick way of doing that is to check the following web addresses (inserting your target name): NAME].com NAME] NAME] Now you don’t have to have match the names exactly everywhere since so many have already been taken, but it does makes the brand stronger and people always know where to find you. Choose the right blogging platform for your business

Turnitin: 10 types of unoriginal work How about this infographic from Turnitin to start the week? From a survey of nearly 900 educators (Plagiarism Today) Turnitin are trying to “understand what kinds of plagiarism were the most common in academia and, equally importantly, which were viewed as being the most problematic”. The results showed, once classified, that the type of plagiarism can be identified as one of the following: [Click to enlarge] The interesting points for me are the frequency results, with the ‘clone’ (direct copy, word for word) and the ‘mashup’ (mixed copies, multiple sources) coming out as the most frequent offences, whilst the clone and Ctrl-C (which are basically the same?) The article linked to above (click the image) has a good summary of the categories as well as the full infographic.

Cross-posting tools: Be efficient — but be smart Tweet 15 apps, plug-ins & dashboards to increase your social media productivity By Kim Bale Socialbrite staff Managing social media accounts can be a full-time job, especially with an extensive Web presence spanning sites from Twitter and Facebook to WordPress and YouTube. It’s important to remember that these tools can also set you back if used incorrectly. Whether you want to link a few of your accounts to ensure constant and consistent updates or pick and choose which individual update to let fly, there is probably an app, tool or plug-in to aid you. Post to multiple sites with plug-ins & apps Several plug-ins and applications make it easy to cross-post from one website to another in an instant. 1Wordbooker is a WordPress plug-in that will automatically send your blog posts to your Facebook Wall or fan Page. 2Twitter for WordPress publishes your tweets in a sidebar widget of your WordPress blog. Social media dashboards & tools to cross-post Posterous: Blog posts & updates via email

An incomplete social media taxonomy: Creating 35 social media profiles and losing identity | Sideways Thoughts I received some feedback on my driving the other night. I was driving home from the train station on a familiar stretch of road when I saw these two men energetically waving from the side… Read Post → How do we change our behaviour? Read Post → There are in general two perspectives to most things in life. Read Post → No problem can be solved from the same level of consciousness that created it. - Albert Einstein Sometimes people have really bad days. Read Post → Mindfulness is a matter of being fully present in the moment. Read Post → Car manufacturer GM announced it is ceasing to manufacture Holden vehicles in Australia as of 2017. Read Post → The holiday season is once again upon us, and with it comes strong recommendations on how we should go about enjoying ourselves. Read Post → Each October, I look at the state of play in the social media scene. Read Post → Read Post → We all experience Business as Usual, or more succinctly BAU. Read Post →

Social Media Link Building We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients may not be on the same wavelength. One concept that can still confuse the heck out of clients is social media link building. Why Does Social Media Matter? One huge reason that social media matters right now is, simply, because everyone likes it. Nearly everyone is on Facebook. Social media is all about relationship building, and the more recent lines of thinking about link building involve (guess what?) With trust being such a good thing, using trusted sites is a critical way that you can show your community that you are legitimate. Sites like Twitter and Facebook are seriously trusted sites, and a profile link there is obviously going to be a good link, but the interaction there is also a good source of trust for a brand. How to Build Links Socially Sometimes you don't actually generate links. Facebook

How to Repurpose Blog Content for Social Media Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this article I’ll share how to repurpose blog content for social media platforms. Why Repurpose Content? Content repurposing can help you “be everywhere,” since it can be distributed in different forms on multiple social media sites. Repurpose your blog content for social media networks. When you repurpose your content, you share your information in different formats that appeal to people with different learning styles. While you may want to create original content yourself, content repurposing can save time. Repurposed content starts with material you’ve already created that contains your voice and expertise. Here’s how to repurpose blog content for social media. #1: Rework Good Content Starting with your own solid content. Outline the content. Twitter Facebook

How to Run a Successful Instagram Contest Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business. Types of Instagram Contests There are many kinds of Instagram contests. Learn how to run 3 different kinds of contests on Insagram. 1. In a “like to win” contest, simply ask for an Instagram user to like an update. Drinkwel does a weekly “like to win” contest that also asks entrants to tag a friend. Pros With a very low barrier to entry (participants just have to follow you and then like a post to enter), “like to win” contests are a simple way to increase your Instagram reach.They are very easy to set up. Cons Do a “like to win” contest as a one-off to test it out. 2. For example, Esprit hosts Instagram hashtag contests to generate engagement with their followers. 3. Set objectives.

Backwards Time Machine | If you travel far enough into the future, the past will come back to you.