3 Great Social Media Policies to Steal FromThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. As social media continues to become more mainstream, the chances that your employees will use these online tools for personal and professional purposes are high. Plus, if you encourage your staff to be brand representatives, using the social web to help grow your company and engage with your customers, then you have a potential fireball of a situation where lines could be unknowingly crossed. You need a social media policy that sets the foundation of your expectations, empowers your employees to tweet or blog without fear, rewards social media problem-solving, and educates staff on things to avoid in both personal and professional status updates. It's smart business to have a social media policy, and lucky for you some of the biggest brands have already paved the way and published policies that you can emulate. 1.
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