The 220 Hour Campaign Structure Veteran marketer Dan Kennedy is famous for saying, “If debt collectors can send mail to people who have no money, offering them nothing, and still collect on debts, imagine what marketers could do if they sent mail to people who had money and offered them something valuable!” Kennedy’s point is a valid one, and one that bears additional scrutiny from email marketers. While we preach that the core of email marketing is to send relevant, timely, targeted, valuable email to people who asked for it, let’s put aside content for just a few moments to examine email campaign structure. The debt collector campaign structure is elegantly simple: repeated messages with limited variations on content over a period of time. Apply this same logic to an email marketing newsletter. Let’s say for purposes of example that your newsletter is monthly. You’ll cover 4 sends total, including the start of the work week, the middle of the work week, the end of the work week, and a weekend day. Is this too much?
Marketing Cloud Our digital marketing conference, Adobe Summit, was held in March, and it generated a number of significant mentions on Twitter. Our newest product, Adobe Social, is now a top term, with huge potential for reaching a wide audience. Sentiment continues to be almost unanimously positive or neutral. Fundamentals of Marketing | School of Marketing This event is over. This practical, real world course helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and effort to drive corporate growth more efficiently and effectively. The course covers the importance of brand positioning; the role of brand management; how to bring a campaign to life; the creative brief and strategy; developing a great marketing plan—and more. From examining the 7P’s that are the essentials of marketing to understanding the keys to managing a brand, this course is taught by working professionals who know what it takes to get the job done and understand the difference between textbook learning and real-world experience. Circumstances have been changing at a rapid pace, and the best marketers understand that the fundamentals are the key to managing their brand and managing their career. Who is This Course For? Course Benefits When Where Reed Smith599 Lexington Avenue22nd FloorNew York, NY 10022 Agenda
Assignment Briefing | School of Marketing This event is over. An assignment brief is the document marketers use to give directions for the projects they want their agencies' and other partners to accomplish. The brief should identify your project needs, objectives, target audiences, budget, and timetable and provide relevant background information. The quality of your brief is the key to getting quality work done. Today, depending on the company, one-to-many hundreds of individual marketers can interact with separate teams at different agencies on dozens of different assignment types. The challenge is that the complexity of managing the information your agency ecosystem needs to operate efficiently has outstripped the capability of current processes to effectively deliver that information. In fact, research indicates that on average, 30% of an agencies effort is wasted due to poor briefing. Who This Course Is For: Key Takeaways When Where Reed Smith LLP599 Lexington Avenue22nd FloorNew York, NY 10022 Agenda Defining "Brief"
Female Online Marketing Speaker Stats: 13 True Evangelists Discuss The Data Over the years, we’ve heard discussion surrounding the diversity of tech conference speakers. The conversation was reignited this month with a series of articles and subsequent comment threads. Some pundits went so far as to suggest men speakers should boycott tech panels if there are no women on the panel. Obviously, that’s a limited and gimmicky solution. Still, gender diversity of those staking out and/or being awarded thought leadership podiums is an interesting and perhaps vexing question. I’ve surround myself with brilliant women because they’re plentiful and I’m a smart guy. Not Apples To Apples There are a number of considerations at play studying gender diversity among speakers. Straight up percentage is not the only way to measure. Before setting forth we also posed the questions, “What about other distinctions like race, religion, political party, sexuality or national origin? We included on-stage moderators but excluded audience Q&A mods’. Pages: 1 2 3 4