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How to Track Traffic From Pinterest in Google Analytics

Jim Gianoglio is the manager of insight: social & mobile at Lunametrics, a Google Analytics certified partner that also specializes in social media, SEO, and PPC. You can follow him on Twitter @LunaMetrics or @jgianoglio. It's hard to ignore Pinterest's explosive growth over the past year. In a very short period of time, the social network has gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors. But how many referrals does Pinterest generate? Are those visits valuable? Here are four ways to measure Pinterest using Google Analytics. 1. This is an easy way to track how many visits are coming to your site from Pinterest. To make it easier, create an advanced segment that includes only traffic from Pinterest. As long as you have some goals set up in your analytics, this report will let you view how visits from Pinterest compare to the site average. 2. Another way to focus your analysis on Pinterest is to use custom reports. 3. 4.

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Pinerly: Hands on With the Newest Pinterest Analytics Tool According to various reports and studies, Pinterest is driving a serious amount of traffic. It's an exciting tool, not just for connected consumers, but for businesses of all shapes and sizes. Analyzing how well your content is doing on social media sites is a crucial part of any social strategy. The Curation-Over-Creation Trend That Fueled Pinterest's Rapid Growth - Aurora Laura Paine has a simple answer when asked why Pinterest exploded in popularity at this particular juncture in Internet history. The former reporter watched her newspaper cut positions, go from being a daily to a weekly and focus more on creating short, Q&A pieces, video and photo galleries in an effort to cling to dwindling online traffic. "People aren't really reading anymore," said Paine, who now works for the public relations firm InkHouse. A new Engauge white paper breaks down the make-up of the average Pinterest user and shows that the end result of less reading is more of a focus on content curation than creation.

Eerste Kamer bepaalt: cookiewet treedt meteen in werking De kogel is door de kerk. Na een intensief debat met Minister Verhagen, ging de Eerste Kamer gisteren, op 8 mei, akkoord met het wijzigen van de Telecommunicatiewet ter implementatie van de E-Privacy Richtlijn. De gewijzigde wet treedt vrijwel meteen in werking (waarschijnlijk per 1 juli 2012). Pinterest : quels contenus visuels intéressent les membres ? - Aurora Une étude réalisée par RJMetrics, service de BI spécialisé dans le e-commerce met en évidence les catégories plébiscitées par les membres de Pinterest, le réseau social « visuel » qui monte. Elle donne des indications sur les catégories que les marques doivent privilégier pour améliorer l'efficacité de leurs actions sur Pinterest. Pour rappel, Pinterest est un site de partage et de découverte de contenus qui permet aux utilisateurs « d'épingler » (pin) des images/photos sur un tableau de liège virtuel. Ces derniers peuvent classer leur visuels à l'intérieur d'albums thématiques, baptisés « boards ». Comme tous les réseaux sociaux classiques, les membres peuvent recommander les contenus postés, les republier, etc.

Zo bekijk je Google Analytics per uur, weekdag en week van het jaar! Binnen Google Analytics is het standaard niet mogelijk om statistieken per weekdag, week van het jaar of per uur te bekijken. Toch kan het soms erg handig zijn om te bekijken op welke weekdagen jouw website het beste presteert. Of misschien wil je wel weten op welk uur van de dag de meeste verkopen plaatsvinden? In dit artikel leg ik uit hoe je dergelijke statistieken toch heel eenvoudig uit Google Analytics kunt halen. Onderaan het artikel vind je een downloadlink, wanneer je hier op klikt wordt het hieronder besproken rapport automatisch toegevoegd aan je Google Analytics account.

Pinterest Sent More Referral Traffic than Twitter in February - Aurora Welcome to Shareaholic’s Monthly Traffic Report. According to our findings based on aggregated data from more than 200,000 publishers that reach more than 270 million unique monthly visitors each month, we just learned that Pinterest beat out Twitter for referral traffic in February. Why is this significant? Our previous report dug into our referral traffic and revealed that Pinterest outpaced Google Plus, LinkedIn and YouTube combined for share of referral traffic. However, admittedly, Pinterest’s digital collage wonderland is essentially a photo-sharing/link-sharing service that is naturally inclined to drive referral traffic. But as Twitter is another share-heavy platform, Pinterest’s edge over the micro-blogging service is particularly significant.

Pinterest's Growth Explosion Continues According to Experian Hitwise, the Pinterest train keeps rolling and with 21% growth in traffic in Feburary this year, the site has broken into the top 30 for pageviews in the U.S.: Pintererst total US page views increased 21% in Feb-12 & ranks among the top-30 US sites overall in terms of total page views— Experian Hitwise (@Hitwise_US) March 12, 2012 Last month we told you about how Pinterest’s growth may have been breaking records on the web, following a hockey-stick-like growth curve to glory.

10 Awesome Twitter Analytics and Visualization Tools Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter. After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many Twitter analytics and visualization tools. These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. Pinterest Becomes Top Traffic Driver for Women's Magazines - Aurora Pinterest hasn't just become a significant source of referral traffic for retailers; it's also becoming a top traffic driver for women's lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo. Beginning this summer, Pinterest became the top social referrer for and, sending more traffic to both properties than Facebook and Twitter combined. Pinterest is on track to become the second highest traffic driver (after Google) to Cooking Light's website, up 6,000% from just six months ago. The social bookmarking site already drives three times the amount of traffic to Cooking Light compared to Facebook. Elsewhere, Pinterest is the fourth largest source of traffic for Country Living, up 150% from August to the end of January, and accounts for 3% of all referrals. In most cases, the traffic began organically.

Pinterest now the third most popular social network after Facebook & Twitter As if there was ever any doubt that the “pin” is winning, a new report from Experian says Pinterest is now the third most popular social network in the U.S., based on number of visits, surpassed only by Facebook and Twitter. Experian’s “2012 Digital Marketer: Benchmark and Trend Report” says social networking has reached new highs, with 91 percent of adults using social media regularly as well as 15 percent of all U.S. Internet visits dedicated to social media sites in December 2011. But the landscape of social media has changed greatly in the past year. Pinterest, for example, is virtually coming out of nowhere to now having President Obama “pinning” on the network.

Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon Online sharing service Shareaholic just released new data showing that Pinterest is now beating out Twitter, StumbleUpon, Bing, and Google in referral traffic (not Google organic, of course). The study is based on Shareoholic’s network of over 200,000 publishers, which reaches more than 270 million people monthly. The company has been keeping its eye on Pinterest this year, finding in January that the emerging social network had topped Google+, LinkedIn and YouTube combined, for example.