How to Track Traffic From Pinterest in Google Analytics
Jim Gianoglio is the manager of insight: social & mobile at Lunametrics, a Google Analytics certified partner that also specializes in social media, SEO, and PPC. You can follow him on Twitter @LunaMetrics or @jgianoglio. It's hard to ignore Pinterest's explosive growth over the past year. In a very short period of time, the social network has gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors. But how many referrals does Pinterest generate? Are those visits valuable? Here are four ways to measure Pinterest using Google Analytics. 1. This is an easy way to track how many visits are coming to your site from Pinterest. To make it easier, create an advanced segment that includes only traffic from Pinterest. As long as you have some goals set up in your analytics, this report will let you view how visits from Pinterest compare to the site average. 2. Another way to focus your analysis on Pinterest is to use custom reports. 3. 4.
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