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New Logo and Packaging for Brand Bier by VBAT Established in 1340 in Limburg, the southernmost of the 12 provinces of the Netherlands, Brand Bier is the oldest Dutch brewery. Its main product is a pilsner and it also produces seven other — Heavy Blonde, Double Bock, Lentebock, Up, Imperator, Sylvester, and Weizen. This past July, Brand introduced a new line of packaging designed by Amsterdam-based VBAT. There is a press release here but doesn’t really say much. The main element of the logo — the stunning and bad-ass blackletter — has been kept the same in the evolution but everything else has been well refined. The previous look wasn’t offensive in any kind of way but it wasn’t memorable either. Each beer kind now has its own logo derived from the main logo, with a more consistent (and heavily ornamental) typographic approach that give the 6-packs a commanding shelf presence. A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture. Thanks to Marc Nijborg for the tip.

Core77 / Industrial Design Magazine + Resource It's Nice That Cuded | Art and Design |