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Coca-Cola's New Video Proves Brand Happiness Can Be Viral Happiness is contagious, and that "contagious" quality is where design meets the market. Coca-Cola's Happiness Machine video is a perfect example of how viral happiness can be. The brand's first viral venture captures what happened when they placed a very special vending machine on a college campus. The video launched on January 12 and topped a million views today based solely on people sharing the video through Twitter, Facebook, blogs, and word-of-mouth. The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola. I know I have great memories of Coca-Cola from when I was a kid. How can designers create these special moments--this magic? I would love to know what inspiration you get out of the success of this short but engaging video. Read more of Ravi Sawhney's Design Reach blogBrowse blogs by other Expert Designers