Do Your Employees Follow You on Social Media?
I treat Facebook and Twitter pretty differently – I use Twitter (@janinepopick) for business and Facebook for both. I am somewhat selective when it comes to whom I accept as a Facebook friend. But with Twitter, I think the more followers, the better. If you follow me on Twitter, I pretty much set the scene for what I’ll be posting. I allow my employees to friend me on Facebook if they’d like. And I won’t say that I’m ‘Big Brother,’ but if people who friend me post, I see it in my newsfeeds and in my Twitter stream. Of course, you might also uncover how they are feeling about their jobs and your company; positive or negative, it’s still good for you to know. If you do find that you’re bothered by an employee’s negative post, and he or she is defaming your company, talk with him or her and ask how you can work together to make it better.
8 Job Search Tips From the Co-Founder of LinkedIn
Early on in The Start-up of You, Reid Hoffman takes on the sacred cow of career advice books, making it clear that the timeworn exhortations of What Color is Your Parachute? won't fly in this economy. "That's the wrong question," Hoffman, the co-founder and chairman of LinkedIn writes (with the help of coauthor Ben Casnocha). "What you should be asking yourself is whether your parachute can keep you aloft in changing conditions." Hence the central conceit of the book. 1. To answer this question, Hoffman uses the example of Zappos, which focuses on mainstream shoes and clothes. 2. Hoffman makes a sharp distinction between his advice and that of Parachute, which, like many self-help books, believes that uncovering your deepest desires is the key to finding your passion. 3. In Hoffman's formulation, Plan A is what you're doing right now. 4. 5. Hoffman writes that networking gets a bad rap because most people don't enjoy it. 6. 7. 8.
The Power of the Social Consumer [INFOGRAPHIC]
Twenty years ago, if you were dissatisfied with a company's product or business practices, you'd probably stop buying from them. You might write an angry letter. You might even tell your friends and family (a whopping 25 people, at best) not to patronize that business. But the game has changed with social media. While one angry tweet may not make much impact, the web allows customers to find and connect with like-minded parties. SEE ALSO: The Social Media Salary Guide [INFOGRAPHIC] Below, in an infographic from Frugal Dad, are some compelling examples that illustrate the power of the social media consumer. Infographic courtesy of Frugal Dad.
Which Employees Are Your Company’s Best Brand Ambassadors?
It's a speech we've heard time and time again: A corporate CEO or entrepreneur will take the stage and proclaim "Our greatest asset is not in our inventory or our sales or our products—but in our people." True, but times have changed. In order to fully realize—and leverage—an employee's full value, a successful company needs to find creative ways to tap into its employees' networks (both online and offline). Brand ambassadors, or employee evangelists, are becoming an increasingly common way for brands to leverage their biggest asset—their workforce, of course—to reach new markets, generate buzz, and put a real face on the company. They can be tweeters, bloggers, Facebookers—or they could just be the people you send to corporate events. More than your firm's logo or an actor in your company's commercial, your customers will come to know your ambassadors as true representatives for your business's mission. But who are the right people within an organization to represent the brand?
7 Cool Resumes We Found On Pinterest
How to Recruit with Facebook
So you've got a great job that's waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn, and you're also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook. According to this infographic by HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year.
Why We Use Social Media in Our Personal Lives — But Not for Work - Tammy Erickson
by Tammy Erickson | 12:05 PM February 16, 2012 “We’ve spent a fortune on collaborative technology, but no one is using it … or if they are, it’s for purely social, non-productive activities.” Sound familiar? It’s a lament I’ve heard many times from organizations over the past several years. Just gaining widespread adoption — getting people to use the technology — can present a major hurdle. To understand the challenges of using collaborative or social software inside business organizations, begin by thinking about the use of similar technologies in your personal life. We’re usually invited to participate by people we know and trust. In contrast, the social software used in many organizations today has a distinctly different cultural context and level of performance: Often we’re instructed to use it by someone in authority, rather than invited by friends. These differences are at the heart of the adoption dilemma. In sharp contrast, corporations often approach collaborative technology by:
The Cloud Will Kill The Resume, And That’s a Good Thing
Editor’s note: Chris Rickborn is the COO and co-founder of Unrabble, a hiring software solution for small- to medium-sized businesses, especially startups. You can follow Unrabble at @unrabble. I was recently going through an old banker’s box that I packed up years ago while I was cleaning out my office. There was a Palm Pilot, a mini cassette recorder, and even a stack of floppy disks. Every gadget I found in that box had evolved or been replaced by some new innovation. It baffles me how the lifecycle of so many products and business processes can be extremely short and are so easily disrupted by innovation, yet an individual’s resume is still a one or two page document. Maybe the answer is that the change is actually underway but we just don’t realize it’s happening. Shifting from a traditional resume to an on-line profile presents a huge opportunity for improving the hiring process for both the candidate and employer. I think this indicates a few realities. [image via flickr/bpsusf]
