Passion London

Prologue Pulse Films | ZEITGUISED Rattling Stick DixonBaxi Creative Agency – Strategy, Identity, Motion, Digital, Print Our People - Merman Our People Our People Commercials & Branded Smuggler Los York – Directors "Johnson's creative footprint has been instrumental in shaping not just Patagonia's brand vision, but adventure culture as well". -Esquire Magazine In 2004 Jeff joined the Patagonia brand as their first staff photographer—a role he unwittingly created when hired to help develop and launch Patagonia Surf. After receiving international attention for his 2010 environmental odyssey, 180° South, Jeff evolved into a key influencer of outdoor culture both in front and behind the lens. Jeff has anchored projects for Urban Outfitters, Black Diamond, YETI, Leica, Knob Creek and Electric Sunglasses. His work has appeared in The Wall Street Journal, The Surfer’s Journal, Alpinist, Surfer Magazine, Climbing Magazine, and Outside Magazine. His first book, Bend to Baja: A Biofuel Powered Surfing and Climbing Road Trip, was published in 2006. Jeff now resides in Santa Barbara, California.