Curators of Sweden Every week, someone in Sweden is @Sweden: sole ruler of the world's most democratic Twitter account. For seven days, he or she shares their everyday life, private opinions and general reflections. After that, someone else does the same — but differently. The response was overwhelming. We attracted over 65 000 followers from 120 countries and started thousands of conversations. Sweden trended on Twitter worldwide, sparking discussions on transparency in social media and how technology can be used for democracy as well as inspiring citizens in other countries to start similar accounts like @WeAreAustralia, @PeopleOfTheUK, @TweetweekUSA and @CuratorsMexico. The initiative has no end-date and has so far been featured on international television, news papers, magasines, radio stations and blogs all over the world. Some think it's just a clever PR campaign.
The rise of the virtual stores, Tesco expands virtual shopping Last year Tesco Homeplus turned one of Seoul’s biggest subway stations (temporarily) into a virtual supermarket. Using a pre-downloaded smartphone app, commuters could scan item images, and have the groceries delivered straight to their home. Tesco Homeplus is now expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul. The Seoul subway work, which was a Cannes Lion-winning effort created by Cheil Worldwide, was a big hit and really shows the promise that virtual stores offer. While that full supermarket experience has been dismantled, Tesco is now providing the same opportunity for bus commuters. The smartphone app is the most popular shopping app in Korea, with more than 900,000 downloads since it launched in April last year. SH Lee, chief executive officer of Tesco Homeplus, says virtual shopping is proving most popular amongst 20 to 30 year olds.
Despite Backlash, Google’s “Search Plus Your World” Hasn’t Impacted Google’s Market Share ComScore has released its search data for February 2012, and Google continues to lead, gaining 0.2 percentage points over the previous month, up to 66.4% in February from 66.2% in January. Microsoft sites, which includes its Bing search engine, also continued to hold second place, up just 0.1 percentage points to reach a 15.3% share. Yahoo, meanwhile, dropped 0.3 points to 13.8%, down from 14.1% in January. None of the numbers are all that remarkable, which, when you think about the changes Google recently introduced to its core product involving the fusion of social and search, is actually somewhat remarkable. Trailing the three search leaders were Ask Network at 3.0% and AOL, Inc. In terms of explicit search queries, the rankings remained the same, with Google at 11.7 billion queries, followed by Microsoft at 2.7 billion and Yahoo sites with 2.4 billion. In “Powered by” searches in February, Google gained, going from 68.4% in January to 68.6% last month.
award entry - androp Bell This is an interactive music video game for the song "Bell" by the Japanese band "androp". “Bell” sings about expressing emotions and difficulty in communications. As we listened to this upbeat track, some keywords such as ‘words’ ‘future’ ‘run’ stood out from the lyrics. These days, communications are established so easily using technologies such as mobile phone, email, Twitter, etc. Whenever you hit an enemy, the letters will be swapped out one by one. Mouse: 1〜4 letters Rabbit: 5〜17 letters Dog: 18〜30 letters Horse: 31〜45 letters Rhino: 46〜55 letters Giraffe: 56〜68 letters Elephant: 69〜80 letters The shape of the house at the end changes depending on the number of followers the addressee has. 0～49 followers 50～299 followers 300～2999 followers 3000～9999 followers 10000～ followers 50 days after the site has launched, we have gained total of 150,532 game play.
UNICEF x ING Direct, Llevalos a la escula | Givememore Voici une campagne digitale proposée par pour et . C’est grâce à une application mobile, (« Emmenez-les à l’école ») qui nous permet d’offrir aux enfants de la rue un accès à l’éducation. Mini opération pour maxi effet ? Oui, c’est un peu l’idée. Pour cela, il suffit d’acheter (disponible sur la plupart des plateformes pour 0,79€), de s’inscrire et de coller son téléphone contre l’écran d’ordinateur. Une jolie réalisation pour une campagne assez novatrice, interactive, efficace et en plus pour une bonne cause ! Blog en bois
Investing in SEO and the Myth of Working Dollars - YouMoz Over the years the team at Three Deep has built our SEO and PPC practice from scratch, working with a variety of clients along the way. While always striving to deliver great results for clients, I have come across two certainties that often stop a great SEO program dead in its tracks: Corporations drastically under-invest in SEO This is caused by the myth of “working dollars” Until we understand the motivations of the people approving marketing budgets and take action, SEO will continue to be underfunded. Pathetic SEO Investments We’ve all seen charts like this one, which highlight the growing gap between dollars spent on paid search vs. those spent on SEO. Many SEO Bloggers have posted on this topic in the past, but for the most part I have found our opinions and reasoning to be highly tactical and failing to address the true business issue at hand. As SEOs, our easiest explanation for the rift in spend could be any of the following: The real reason why SEO is under-invested? Educate.
Je Like - Le dico de demain sera ludique... Publié le 22 janvier 2012 Qui a dit que les dictionnaires étaient pompeux? Pour dépoussiérer son image auprès des jeunes sans perdre sa cible traditionnelle, l'une des références yankee du genre, l'American Heritage Dictionary lance une campagne digitale interactive originale et créative... Pour fêter sa cinquième édition, The American Heritage Dictionary délaisse son sérieux formaliste pour redonner aux mots leur ludisme perdu. Avec «You Are Your Words» le dictionnaire américain de référence propose une expérience interactive amusante et stratégiquement bien pensée. Il invite chacun à réaliser son auto-portrait avec ses propres mots. Ce message louable et porteur méritait bien un outil de propagation participatif dynamique et personnel. A ceux en manque d’inspiration ou plus flémards, le site offre la possibilité de se connecter à leur compte Facebook ou Twitter pour y reprendre du contenu. Raphaël Legrand Rubrique réalisée en partenariat avec ETO Source: @glossy_shannon
Internet Marketing and the Limitations of Language posted by Adam Audette | April 10, 2008 | 22 comments Words matter. Words are images, descriptions, and labels. Words matter. This article explores the reputation problem the search engine optimization industry faces because of shortcomings in the language used to describe it. One footnote: you’ll notice throughout this article, I use a variety of terms interchangeably to describe internet marketing. Internet Marketing: Defined by the Definer The limits of my language mean the limits of my world. - Ludwig Wittgenstein, Tractatus Logico-Philosophicus Thus penned the philospher Wittgenstein in his 1922 work on the symbolism and nuance of language. But let’s get to the gettin’, shall we? I prefer the term internet marketing to describe what I do professionally, but I also use terms such as search engine optimization (SEO) and search engine marketing (SEM) – often interchangeably. Sometimes I use the term web strategy to define what we do. The Scope of Internet Marketing Disciplines 1. 2.
5 Guerrilla Marketing Strategies We Hope To See In 2012 [OPINION] 645 SharesTwitter102Facebook44Google+5Pin It Share20LinkedIn41StumbleUpon433645 Flares× This past year we’ve seen some really creative and unique guerrilla marketing examples. New marketing strategies such as the use of QR codes, augmented reality and 3D projection mappingonly touched a small portion of what we can do as guerrilla marketers. Being that the Mayan’s prediction that the world would end in 2012, I think we can expect to see an amazing year of new technology that will change the marketing and advertising industry. Here are 5 guerrilla marketing strategies we hope to see more of in 2012. 1) Large-Scale Augmented Reality / Projection Mapping It would be something you see in futuristic movies. See More: 2) Personalized Social Campaigns We can expect that marketing and advertising campaigns will become more personalized. 3) Easier Integration Between Online and Offline Media 4) Mobile Marketing 5) Street Installations What would you like to see more of in 2012? Related
The Brand of SEO and the Trend of Inbound Marketing The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels describe themselves and their work, I believe rigorous debate is a great starting point. And, as part of that belief, I want to share my views on the topic. I've been in SEO a long time; at the end of this year, it will have been a decade since I joined my first SEO forum and attempted to learn how to capture the magical, free traffic that engines like MSN, Yahoo! To say I'm a raving, fanatical, lunatic SEO evangelist is putting it mildly. "Ha. Then today, in an interview with a candidate, I asked her about her background in SEO and she replied, "I told my husband about SEOmoz and he said 'SEO company?
33 Powerful and Creative Public Interest Ads Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” According to Wikipedia, public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives. Theory aside, let’s take a look at some of the best Ambient Public Interest Ads ever created! 1. 2. “Tailgating Isn’t Worth It. 3. 4.
My problem(s) with ‘inbound marketing’ – Conversation Marketing I want to emphasize that this is a friendly discussion between Rand and I—we’re colleagues and friends, plus our companies are close enough together that he could bring his much more numerous minions to Portent and wipe us out in one afternoon of horrifying nerd slap-fighting. I’ve received a few comments I deleted because they seem to be taking things personally. Please read this post, and Rand’s, and the discussion around them, as they’re meant to be read: An interesting discussion about where our industry is headed, and how we should name ourselves. Yes, I'll get hate mail for this one, too. Rand wrote a great post earlier today (or late last night – does he ever sleep?!) Here are my problems: UPDATE: Paid versus unpaid Rand commented below and Carlos to emphasize that to him the split is between interruption and non-interruption, paid versus non-paid marketing. Spam would be one. Pop-ups and pop-unders would be another. SEO isn’t marketing WAIT. SEO is a marketing tactic.
Talk a Walk 8 months, 12 countries, dozens of postcards and most importantly, thousands of miles walked. Take a walk is the project of Humanity TV, which aims on producing documentaries with a tad of creativity and a lot of authenticity. It’s all about showing a country through the eyes of locals. Discover this walk around the world in the video below, & more on Humanity.tv. Take a Walk What Neuroscience Tells Us About Consumer Desire In the early 1950s, two scientists at McGill University inadvertently discovered an area of the rodent brain dubbed "the pleasure center," located deep in the nucleus accumbens. When a group of lab rats had the opportunity to stimulate their own pleasure centers via a lever-activated electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too. “People are fairly good at expressing what they want, what they like, or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than rats, of course. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Tricks of the trade EEG vs. fMRI