All-In-One Online Business Dashboard Startup Track number of new sign ups, app downloads, subscriptions, and other related KPIs in real-time. Social Media Monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more. Marketing Monitor all your marketing channels like email, SEO, SEM, social media, and analytics from one place. A week with the Fargo outliner I’ve been using Fargo, the new outlining tool that lives in the browser, pretty heavily for the past week. As this semester winds down, I’m busy preparing to teach my summer session class and train about five research students in the lab for the summer. Both of those activities require a lot of thinking and planning, and because Fargo solves my biggest problems with other outlining tools, I’ve been using it fearlessly.
How To Steal Your Competitor’s Customers On Facebook Have you been spending all of your Facebook Advertising dollars trying to reach people in your target demographic? Why don’t you strip out some of that effort and just go directly for your competitor’s fans? This technique will surely boost your fan base while simultaneously annoy the heck out of your competitor! Read on to learn more. In traditional PPC, Quiznos can bid on Subway, and ReadyTalk can bid on WebEx – even mentioning the competitor’s name in the ad. If your firm is trying to beat Company X, the acceptable ad copy is “better than X”, “read reviews of X”, “before you try X…”, “compare X and Y”, and so forth.
Business valuation Standard and premise of value Before the value of a business can be measured, the valuation assignment must specify the reason for and circumstances surrounding the business valuation. These are formally known as the business value standard and premise of value. The standard of value is the hypothetical conditions under which the business will be valued. The premise of value relates to the assumptions, such as assuming that the business will continue forever in its current form (going concern), or that the value of the business lies in the proceeds from the sale of all of its assets minus the related debt (sum of the parts or assemblage of business assets). There are two premises of Value
10 Marketing Reports Everyone Working Online Should Read B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs For the sixth consecutive year, Marketing Profs and Content Marketing Institute have teamed up to produce this report that dives into the effectiveness of content marketing; goals, metrics and priorities; strategy and organization; and more!One key theme that emerges from this year’s B2B research is that although marketers know they should be doing content, only 30% of B2B marketers say their organizations are effective at content marketing – down 38% from last year. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short.Demand Generation Benchmarks | Hubspot In comparing successes and shortcomings, marketers often lack access to industry data. This could hinder your business when you are measuring your KPIs.
A Weekend in Fargo There are a plethora of writing tools. Smart, creative people regularly introduce a fresh approach to the craft of composing sentences. Editorially, iA Writer, Medium, Svbtle, and Draft each innovate on what has come before. As someone who spends a great deal of time stringing words together, I’m enormously appreciative of (and curious about) these efforts. There isn’t as much focus on the idea stage of writing.
Divorce: 10 Lessons I've Learned I was thinking about divorce today. Surprisingly it's not a topic I think about often. I think about being single all of the time, but not about divorce itself. Three years ago I chose to leave a very bad marriage. I've learned a lot of lessons since then and I thought I'd share a few of them with you.
Market capitalization The total capitalization of stock markets or economic regions may be compared to other economic indicators. The total market capitalization of all publicly traded companies in the world was US$51.2 trillion in January 2007 and rose as high as US$57.5 trillion in May 2008 before dropping below US$50 trillion in August 2008 and slightly above US$40 trillion in September 2008. Market cap terms Mega-cap: Over $200 billionLarge-cap: Over $10 billionMid-cap: $2 billion–$10 billionSmall-cap: $250 million–$2 billionMicro-cap: $50 million-$250 millionNano-cap: Below $50 million
The Only 10 Slides You Need in a Pitch by Guy Kawasaki The purpose of a pitch is to stimulate interest, not to exhaustively explain every detail about your startup. Great pitches define the opportunity, and highlight what’s important, compelling, and distinct. Because the strongest information inspires the strongest response. We teamed up with Guy Kawasaki to visualize the only 10 slides you need in a pitch. Whether you’re trying to generate enough interest to secure a second meeting, raise another round of funding, or influence the influencers, these tips will help you bring your pitch to life (and keep your audience riveted).
Pack for Android: Our List of the Best Android Apps SExpand The Android Market isn't always an easy place to get around. Our first edition of the Lifehacker Pack for Android rounds up essential Android apps—our personal favorites for productivity, multimedia, internet life, and just plain usefulness.P
Employee stock option An employee stock option (ESO) is commonly viewed as a complex call option on the common stock of a company, granted by the company to an employee as part of the employee's remuneration package. Regulators and economists have since specified that "employee stock options" is a label that refers to compensation contracts between an employer and an employee that carries some characteristics of financial options but are not in and of themselves options (that is they are "compensation contracts"). As described in the AICPA's Financial Reporting Alert on this topic, for the employer who uses ESO contracts as compensation, the contracts amount to a "short" position in the employer's equity, unless the contract is tied to some other attribute of the employer's balance sheet. To the extent the employer's position can be modeled as a type of option, it is most often modeled as a "short position in a call." Objectives Features Overview