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How To Steal Your Competitor’s Customers On Facebook Have you been spending all of your Facebook Advertising dollars trying to reach people in your target demographic? Why don’t you strip out some of that effort and just go directly for your competitor’s fans? This technique will surely boost your fan base while simultaneously annoy the heck out of your competitor! Read on to learn more. In traditional PPC, Quiznos can bid on Subway, and ReadyTalk can bid on WebEx – even mentioning the competitor’s name in the ad. If your firm is trying to beat Company X, the acceptable ad copy is “better than X”, “read reviews of X”, “before you try X…”, “compare X and Y”, and so forth. But on Facebook, you can do MUCH better and it’s much cleaner. SMX and Search Engine Strategies are competitors in the search marketing conference space. In one week, SES is having a conference in San Francisco – and they are promoting it via Facebook ads to their Facebook page: Switcher campaigns: Show us you’re a member of X and we’ll give you [free_prize].

Vend Divorce: 10 Lessons I've Learned I was thinking about divorce today. Surprisingly it's not a topic I think about often. I think about being single all of the time, but not about divorce itself. Three years ago I chose to leave a very bad marriage. I've learned a lot of lessons since then and I thought I'd share a few of them with you. Lesson #1: Your married friends scatter. It doesn't happen all at once, but you'll gradually see most of your friends slipping away. When I see friends who are recently divorced I warn them that their friendliness won't last. Lesson #3: People change. You have these sweet precious children who you and your spouse guarded with your lives and protect them and teach them values and then you let them go. Lesson #4: You will make unexpected friends. Lesson #5: The loneliness is harder than you ever imagined. you, but it is not the same as having a spouse. Lesson #6: Be very careful about what's in your divorce decree. Lesson #7: The second time is easier. would be simple.

Pack for Android: Our List of the Best Android Apps SExpand The Android Market isn't always an easy place to get around. Our first edition of the Lifehacker Pack for Android rounds up essential Android apps—our personal favorites for productivity, multimedia, internet life, and just plain usefulness.P Lots of people are picking up new Android phones these days—nearly 200,000 per day, at last count. We're using the great app search and sync service AppBrain to create a Lifehacker Pack for Android. Like our iPhone Pack, this list is no short grocery checklist. ProductivityP Astrid: Astrid is a simple to-do manager into which you simply start typing, add context if you want to, then save. Evernote: Evernote's universal note app on Android is not as elegant, fast, or intuitive as Evernote on iPhone. mNote: At least some of the Lifehacker editors consider synchronized cloud-based note service Simplenote to be the Holy Grail of ubiquitous plain text capture. Internet/CommunicationP Location-AwareP Google Maps & Navigation: Get in your car. MediaP

Video: Insane 100-mph Crash Caught On Tape | Autopia Brendan S. Eden is the luckiest man on the planet right now. The 19-year-old Mason, Ohio, man reportedly was speeding at more than 100 mph when he hit a guardrail, went airborne and slammed into an overpass. The car broke into three pieces and threw him from the wreckage. The dashboard-mounted camera in a police cruiser caught the spectacular crash that left Eden in critical condition and shut down an Ohio freeway for more than six hours this morning. “He went down into the median, into the grass, hit the guardrail, went airborne and the car hit the center post of the bridge and literally exploded into three main pieces,” Mark Riley, who witnessed the crash, told WTDN-TV. Eden remained hospitalized in critical condition. “He is very lucky to still be alive at this point,” said Ohio State Highway Patrol Lt. Yeah. The crash shut down the southbound lanes of I-675 in Sugarcreek Township, about 15 miles southeast of Dayton, for six hours. Videos: WDTN-TV

New Cars Pricing and Comparisons Local, Regional and National Car Price Reports at TrueCar Invention – The Kyoto Box solar Oven The Kyoto Box solar Oven is an invention that so simple, and so inexpensive, yet it could have a huge impact: The basic problem that this simple invention is trying to solve has to do with cooking fuel. In the developing world, the process of gathering cooking fuel takes a lot of time. Usually the fuel is wood or dung. Cooking over a smoky fire also creates a lot of health problems (from inhaling the smoke). And in overpopulated areas, cutting wood can cause deforestation (as described here). The Kyoto Box solar oven addresses all three problems by eliminating the fuel and the smoke. More info: - Inventor turns cardboard boxes into eco-friendly oven - Solar Cooker Heats Up $75K Climate Change Contest See also: DIY - make your own mini wood stoves [[[See previous invention]]]

Best Credit Cards - Reviews, Offers, Applications | Card Ratings Google Shakes It Up Again With Free Phone Calls Google just loves upsetting the apple cart. It shook up Web searching and advertising. It shook up free, Web-based e-mail services when Gmail offered gigabytes of free storage rather than a few megabytes. It shook up the way companies go public. The latest development is particularly shakeworthy: Google now lets you make free phone calls from your computer. The Times’s technology columnist, David Pogue, keeps you on top of the industry in his free, weekly email newsletter.Sign up | See Sample The new feature, clunkily called Voice Calls from Gmail, was released yesterday. I guess you could put on a headset to make this kind of call, but the truth is, your laptop’s built-in speaker and microphone work beautifully. Calls to American and Canadian phone numbers are free. If you have a free Google Voice account too, then you can get incoming calls, too. (If you don’t have a Google Voice account, you can’t get incoming calls. All right. Well, I’ll tell you what. We’re tantalizingly close.

5 Great Ways to Find Music That Suits Your Mood Jessica Miller has written for Jewcy.com, The Jew and the Carrot, and is an avid digital music explorer. She holds a B.A. in religion from Barnard College, and blogs regularly on her own site, The Boomerang Blog. You don’t have to be Oliver Sacks to know that music can have a profound effect on the human psyche. Music is undeniably important in shaping moods, and, likewise, certain frames of mind require certain kinds of songs. Luckily for us, there are now several websites out there that feature mood searches. Instead of generating artists and songs by genre or title (as Pandora does), they are able to filter songs by emotions and activities. So whether you’re feeling down and need a pick-me-up; you’re down and you’d like to stay that way for a bit — whether you’re in an "Empire State of Mind," or it’s just another "Manic Monday" — we’ve hand picked our five most satisfying sites for finding the perfect songs to suit your mood. 1. Pros: Fun to look at, lots of fine-tuning options. 3. 4.

Of Capsules and Spaceboxes : : architectural ephemera

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