The new personal data landscape At our recent event ‘To hoard or to share: midata and the personal data-sharing revolution’ Alan Mitchell discussed the Government’s midata programme in the broader context of changes to the personal data landscape. We’ve now published a report on the New Personal Data Landscape that identifies these transformational trends, highlights the emerging market for new personal data management services and analyses the opportunities and threats for organisations. For the last fifty years organisations have had a monopoly on the collection and use of customer data. But this is changing. Individuals are starting to collect and manage their own data and, as a result of this, there is an emerging market for personal data management services to capitalise on this opportunity. There are four sections of the report: Part 1: Drivers accelerating the control shift Part 2: Individuals as data managers The emerging landscape as individuals become data managers has six components.
Your own secure Personal Data Store - PAOGA - Digital privacy & trust, personal identity security platform The growth opportunity of Personal Information Management Services Playing down good news isn’t something one expects from politicians these days, but there’s at least one real driver for growth buried in George Osborne’s Autumn Statement. In it he announced new Open Data measures, and this signals a battery of initiatives that will present new and exciting opportunities to outperform our decreased growth forecast. According to the Cabinet Office the measures will, ‘open up public sector data to make travel easier and healthcare better, and create significant growth for industry and jobs in the UK.’ More Open Data will ‘allow entrepreneurs to develop useful applications for business and consumers’. The new Open Data Institute, to which the Government will provide up to £10 million over five years, will 'help business exploit the opportunities created by release of public data.' Firstly the market for better decisions – services that help individuals gather, sift, analyse, deploy and share information to help them make and implement better decisions.
Qiy Foundation - What is Qiy What would happen if all your personal data would come to you? And what would happen if that information could be combined? Qiy is a digital environment for everyone. An independent, secure and intelligent digital domain, where you control your data as long as you want. In Qiy you can store your information and access personal information you receive from relevant companies and organizations. With Qiy you gain insight in your personal situation because companies and organizations offer their knowledge to you by means of applications. Qiy is a countermovement to the ever-increasing amount of data on the Internet and prevents privacy-sensitive data of people to wander on the Internet. Your Qiy, that is you online!
Intent Data, the Key to Internet Marketing Good to see Techcrunch write this weekend about data and its potential impact on ecommerce. But not only did they miss the point about personalization, they missed the biggest opportunity in the space. The biggest opportunity isn’t from retail sites building better personalization engines or mining social data, but in the social clipping and curation sites (i.e. intent engines) leveraging their curation and inspiration features to build ecommerce and affiliate platforms to power their built-in business models. Data, data, everywhere. Pinterest, the new hot thing, is already driving real traffic to ecommerce sites; Tumblr, the still-hot thing, is closing in on a billion page views a month; Polyvore recently raised a new round to capitalize on their growing community and traffic; and the web abounds with niche social clipping services. And in each clip, store, share, pin, re-pin, tumble, re-blog is a tremendous amount of data. Why? Native Monetization Engines, powered by First-Party Data
Where's the Market for Online Privacy? | The Precursor Blog by Scott Cleland Why are market forces so weak in protecting users’ online privacy? The main reason is that the online marketplace is economically structured around users being a commodity, data, to be aggregated and mined, not customers to be served and protected in a competitive marketplace. That’s because the overriding economic force that created the free and open commercial Internet – the predominant Silicon Valley venture capital/IPO value creation model – was and remains largely antithetical to protecting online privacy. The Silicon Valley venture capital/IPO driven model is laser-focused on achieving Internet audience/user scale fastest in order to gain first-mover advantage and then rapid dominance of a new product or service segment. What is the essential critical element of achieving audience/user scale fastest? The other essential element of a fastest-adoption-possible model is user trust . Where does this leave us? What does all this mean? Let me be crystal clear here.
The Customer as a God: The Future of Shopping