Social Fans More Likely to Buy Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of. More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. The power of earned media gives a further boost to brands: 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend. The researchers also explored why social media users become brand fans. The findings are largely in line with previous research about what social followers want, but the results changed when Chadwick Martin Bailey asked respondents about why they had first decided to follow brands, and allowed them to choose as many reasons as they liked. Keep up on the latest digital trends.
Twitter Turns on “Tweet Your Location”, Mapping Tweets on Twitte Twitter is in the process of enabling geolocated tweets on Twitter.com. If you have the feature enabled you should notice a “Tweet with your Location” option that uses the Google Maps API to map the tweets. The option gives Twitter users the option of tweeting their location on Twitter.com and then allowing others to view the precise location on Google Maps. Spotted initially yesterday, Twitter seemed to pull the feature before anyone had a chance to use it, today appears to be the day of its full roll out across the site. Developers have had access to the feature for some time via the Twitter API for their own Twitter clients, but this is the first location feature we’ve seen Twitter enable on its own website. If you have the feature enabled you should see a pin underneath the tweet itself here but you’ll also be able to see them in the stream view, for example here. With SXSW just around the corner and the hoopla over the various Location services, the timing of this is crucial.
help Basics What is reddit? reddit is a source for what's new and popular on the web. Users like you provide all of the content and decide, through voting, what's good and what's junk. Links that receive community approval bubble up towards #1, so the front page is constantly in motion and (hopefully) filled with fresh, interesting links. What does the name "reddit" mean? It's (sort of) a play on words -- i.e., "I read it on reddit." What is that alien / bug thing? That adorable and informative creature is Snoo, the mascot for the reddit community. Yes — all you need is an account! How is a submission's score determined? A submission's score is simply the number of upvotes minus the number of downvotes. Why does a dot sometimes show up where the score should be? For the first few hours after a submission is created, the score is not displayed. I made a mistake in my submission title, how can I edit it? Submission titles cannot be edited. What is that number next to usernames? Yes! Yes. Many do. Here.
Smartphone sales doubled in Q3, Android boomed Worldwide smartphone sales almost doubled to 80.5 million units in this year's third quarter, with Android coming from nowhere to take 25.5% of the market with 20.5m sales, according to Gartner. In the same quarter last year, smartphone sales were 41.1m units, and Android sold 1.4m units for a market share of 3.5%. Android has now overtaken Apple's iPhone and looks likely to overtake the market leader, Symbian. In 21010 Q3, Gartner credits Symbian with 29.5m units and a market share of 36.6%, down 8 percentage points on last year. Sales of Windows Mobile smartphones fell from 3.26m to 2.25m units and market share collapsed from 7.9% to 2.8% while Microsoft prepared to abandon the system for Windows Phone 7. Android is benefiting from global adoption of different models by different carriers, and from its extending price range. Roberta Cozza, principal research analyst at Gartner, says: Smartphone sales still accounted for just 19.3% of overall mobile phone sales.
interessante ferramenta de liberdade. Wikileaks 7 December 2010Last updated at 18:19 By Jonathan Fildes Technology reporter, BBC News Wikileaks has established a reputation for publishing sensitive materials Whistle-blowing website Wikileaks has dominated the news, both because of its steady drip feed of secret documents, but also because of the dealings of its enigmatic front man Julian Assange. The recent release of thousands of sensitive diplomatic cables is just the latest in a long list of "leaks" published by the secretive site, which has established a reputation for publishing sensitive material from governments and other high-profile organisations. In October the site released almost 400,000 secret US military logs detailing its operations in Iraq. They followed hot on the heels of nearly 90,000 classified military records, which gave an insight into the military strategy in Afghanistan. A US military analyst is currently awaiting trial, on charges of leaking the material along with the cables and military documents. Legal wrangles
The Blogger Template Designer We’ve added a fair bit to Blogger over the years, but one thing that’s been constant for some time has been our collection of templates. While a number of talented designers around the web have offered their own fresh and interesting designs that you can apply to your Blogger blog, our stock set has grown a bit stale, and you’ve noticed. You let us know — in the forums, on Twitter, sitting next to us on airplanes, even from across the counter at a Harvard Square stationary store, and we’ve been listening. Today we’re taking a big first step in improving not just our template designs, but all the ways that you can customize the look and layout of your blog. We even made a video with jaunty music to show it off: Hundreds of background images and patterns from iStockphoto, the leading microstock image marketplaceTry it Now Go to to log in to Blogger in Draft. You can use the live preview to see your new template without affecting your blog. Get Involved
Google Reader quietly releases “Play”, a new feature for explori Google Reader is pushing out a new feature called Play to some of its users. If that link brings up a 404 error, bad news, you don’t have access yet. You can read the official Google announcement here. The new Google Reader area found at is designed to give feeds rich in visuals a place to be browsed. The market reaction the product is very, very positive. The current userbase seems to be very small, with few tweets appearing with people claiming to be using the feature. This is a screenshot of the new feature’s loading screen: A screenshot of the product in action (We apologize if readers find the above content offensive. So What Is It? It feels very similar to Google Fast Flip. According to PR we have just received from Google the system learns what you like based upon what you like (like Glue), using the Google Recommended Items feed. Play supports both images and video, both of which are run at full-screen, for maximum user enjoyment.
What is Digg? e-Mail Usage - Death January 20, 2011 Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior RESTON, VA, January 20, 2011 - comScore, Inc. “Digital communication has evolved rapidly in the last few years with an ever-increasing number of ways for Internet users to communicate with one another,” said Mark Donovan, comScore senior vice president of mobile. Web-based Email Declines, Young Users Show Most Dramatic Decrease in Usage An analysis of web-based email trends revealed that fewer Americans visited web-based email destinations and spent less time doing so versus last year. *Web-based email does not include email applications such as Outlook, etc. An analysis of email users’ demographic characteristics revealed that young users, those between the ages of 12-17 showed the sharpest decline in usage during the past year. In contrast, usage increased among those 55 and over.
Google struggles with social skills | Digital Media Google has decided that its social-networking strategy could use a few more followers. Perhaps no one did a better job of capturing the Internet from its inception until, say, 2007, than Google. But over the last several years, an explosion in Web content generated by social media has created a new dimension of the Web that Google doesn't control--and sometimes can't even see. Google CEO Eric Schmidt used to think that Google could index the Web by 2300, but he told CNET last year that with the advent of social media, "I'm not even sure it's possible" to capture everything. Forces outside of Google are shaping the social-media landscape, and not because Google does not grasp the opportunity but because it has yet to articulate a winning strategy. "Google's decided that social is one of its big focuses for 2010, and it's very natural, as the Web is going social," Smarr said in an interview with CNET. Google and social So what is Google doing about it? "It's a little fuzzy.