23 social and digital services agencies should offer The big data bubble in marketing -- but a bigger future Let’s face it: marketing is in a big data bubble. That’s both a “big data” bubble and, more generally, a big “data” bubble. Everyone is talking about data, big data, data analytics, big data analytics. Vendors, analysts, consultants, pundits, bloggers, etc., are all falling all over themselves to squeeze these terms into their propaganda content marketing. As just one example, three out of the Top 10 predictions for CMOs by IDC revolve around data. In fact, the subtitle of IDC’s accompanying webinar was Today’s CMO Becomes a Master of Data. Now, I love data as much as the next techy-geeky-marketing-wonk-with-a-blog. For instance, IDC’s predictions for 2013 state that the CMO will be given full responsibility for “data analytics” — and, in some unspecified way, required to tie that to business growth. That’s an awful lot of data, analytics, and insight — but not much committed action beyond observation and fodder for internal meetings with PowerPoint. Analyze data — preferably big data.???
A SiriusView on Marketing Automation Platform Providers Marketing Operations Strategies,Technology Today, a press release announced that SiriusDecisions has published its first SiriusView™ on the marketing automation platform (MAP) market. This research study features reviews of 12 leading marketing automation platform vendors: Act-On, Aprimo, Eloqua, eTrigue, IBM Unica, LoopFuse, Marketo, Neolane, Pardot, Sales Engine International (formerly Manticore Technology), Silverpop and TreeHouse Interactive. Through the comprehensive 13-page document (including text, data grid and graphic visually depicting the vendors’ ranking), the differentiation points of each marketing automation platform are crystallized. During the last 12 months, out of the dozen companies we profiled: Two received additional venture capital (VC) funding.