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Nudge blog · Improving Decisions About Health, Wealth, and Happiness

Nudge blog · Improving Decisions About Health, Wealth, and Happiness
The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb’s Chicago office, to explore whether behavioral economics is just a fad in marketing or a legitimate tool to help the industry perform better. Starting with the Institute of Decision Making, Draftfcb has been one of the leaders in thinking about how to incorporate the discipline of behavioral economics with the practice, and business, of modern advertising and marketing. Recently, Kenny has put together a set of video lessons that serve as a guide to using behavioral economics in their work. The interactive guide, called “Marketing to Crazy People,” can be found here. Nudge Blog: Behavioral economists have long looked at marketers and advertisers as people who have been applying behavioral principles for years. With the rise of behavioral economics as a recognized discipline, how would you say marketers and advertisers look at the work behavioral economists do?

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Nudge Nudge or Nudging may refer to: Arts[edit] Nudge, a character from the Maximum Ride series by James Patterson"Nudge Nudge", a sketch from the third Monty Python's Flying CircusGerald "Nudge" Noritis, a character from the Australian sitcom Hey Dad..! Psychology[edit] Book Summary: Yes! 50 Scientifically Proven Ways to be Persuasive Yes! 50 Scientifically Proven Ways To Be Persuasive This book is an attempt to focus on persuasion as a science rather than an art. Masters of Networks 2: Algorithmic detection of specialization in online conversations - Insite This is a writeup of the Team 1 hackathon at Masters of Networks 2. Participants were: Benjamin Renoust, Khatuna Sandroshvili, Luca Mearelli, Federico Bo, Gaia Marcus, Kei Kreutler, Jonne Catshoek and myself. I promise you it was great fun! The goal

Behavioural economics The limits of nudging THE behavioural revolution is in full swing, it seems. On Thursday the Behavioural Insights Team (BIT), based in London and previously known as the 'Nudge Unit', published a summary of its findings over the past two years. Five years after it started, the buzz surrounding the unit has not faded. So far the BIT has trialled over 100 policy tweaks around the world, and boasts an impressive array of results. Book - Nudge Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture.[1][2][3][4] The book received largely positive reviews. The Guardian described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within

Masters of Networks 2: what we will do - Insite Masters of Networks is essentially a hackathon. There will be no talks except a very short introduction by me. While hackathons typically organize themselves given good wi-fi and enough caffeine, we thought we would give it a modicum of structure. It works like this: There will be two teams. Nudge theory The "Nudge" idea has been criticised. Dr Tammy Boyce, from public health foundation The King's Fund, has said: We need to move away from short-term, politically motivated initiatives such as the 'nudging people' idea, which are not based on any good evidence and don't help people make long-term behaviour changes.[5]

Reaching the “High-Hanging Fruit” with Behavior Change & Social Marketing Description: Community-based social marketing (CBSM) is a concept that has received a lot of attention lately, but may not be particularly well understood across the entire energy efficiency community. This white paper is the first in a series of ACEEE papers discussing insights drawn from the social and behavioral sciences in order to advance energy-efficient behavior and choices. The goal of the ACEEE Behavior Program in providing these white papers is to afford program developers, implementers, and evaluators greater ease in selecting among the rapidly proliferating social science-based ideas that have taken root across the industry in the past decade. What is Nudging? - How to Influence an Audience Today you’re going to see a unique approach to influencing & inspiring an audience – whether its your readers or your organization. It’s the “Nudging” Technique. First, I’ll give you some background on what nudging is, and how some companies have used nudging to make millions of dollars. Then, I’ll give you some quick tips & pointers for how you can use nudging in your day-to-day life

Overview - Saving Energy with Neighborly Behavior Description: Tenant engagement programs encourage the people who live in a multifamily property to change their behavior in order to achieve a goal. These programs are an attractive option for owners or managers who want to improve energy efficiency. In this report, we assess the key features of existing programs, make recommendations for improvements that housing providers and advocates can use immediately, and outline a wish list for the future. In late 2013 and early 2014, ACEEE conducted a series of surveys and interviews to examine the current landscape of tenant engagement programs in the United States.

Outcomes, Impacts, and Indicators The Impact Survey was first used in 2009 to help gather data for the Opportunity for All study reports, conducted by the University of Washington’s iSchool with assistance from the Bill & Melinda Gates Foundation. Libraries were enlisted to connect to a web survey, the results of which were used to augment responses gathered through a telephone-based poll. To our surprise and delight, we gathered more than 45,000 survey responses in just ten weeks, with about 400 libraries participating. Even more delightful was finding that libraries were using the data from Opportunity for All as well as the reports of Impact Survey results from their own ­communities. Now, six years and several versions later, the Impact Survey is still showing the value of public access technology in libraries, and more libraries than ever are taking advantage of having outcomes, impacts, and indicators ready to measure with just a little bit of copying and pasting.

Q&A with Renee Jaine - Volunteering New Zealand Renee Jaine, from the behaviour-change consultancy #ogilvychange, presented to Volunteering New Zealand and Volunteer Wellington attendees on 7 April on the topic of Nudging and how our brains make decisions. In her presentation, Renee showcased examples of nudges that might be of interest to the NGO and volunteering sector – including how to design campaigns, communications and processes in order to motivate people into action. The event was a success, with over 80% of participants indicating that the topic was informative and relevant for their organisation. After the presentation, I sat down with Renee to ask a few questions about nudging, behavioural science, and the non-profit sector. VNZ: For those who couldn’t make it to the event – can you briefly explain what a ‘nudge’ is? Renee: The classic definition comes from the book ‘Nudge’, by Richard Thaler and Cass Sunstein.

It Takes More Than Just a Poster to Change Behavior! In my college dormitory, there was a large, bright poster in the basement laundry room. The poster encouraged us to always use the “cold” setting on the washing machine in order to save energy. It probably cited an EPA figure that 90% of energy used in laundry goes toward heating water. As an environmental science major, I dutifully used the cold cycle already, but I remember noticing that most of my classmates did not.