Brand Marketing: The Six Principles Of Persuasion In my research of the psychology of persuasion I have found there are six overarching principles. Each with implications for brand marketers. If one or another of these principles is incorporated into a request, it significantly increases the probability of getting a yes to that request.
Most creative and interesting advertisements for 2011 It is always said that first impression is the best impression so to grab public attention towards their products the agencies and the large conglomerates stick to the creative advertisements. These advertisement techniques and unique idea helps you to spread your product or services successfully. Whether the ad is about cars, cool drinks, electronics anything which you think off; with its hilarious and creative ideas will either impress you or makes you look twice.
Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People Want to know how to persuade people online and get what you want? The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. I’m not going to cover reciprocity, scarcity or social proof and all those widely known persuasion principles. You already know all about those (in case you don’t, stop everything and read this book by Cialdini).
Projecting Image Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. Attention goes their way in an instant. Everyone wants to be like them or near them. It doesn't matter if they are CEOs, salespersons or carpenters. Report: We Are More Creative When We Help Others, Not Ourselves There is an interesting set of findings from psychological experiments that suggest we see others' flaws and strengths more clearly than our own (I wrote about this in Good Boss, Bad Boss) and that, on average, human-beings make more rational decisions when make them for others rather than themselves. As Jeff Pfeffer and I advised in Hard Facts: See Yourself and Your Organization as Outsiders Do A big impediment to evidence-based management is that human beings, especially those with good mental health, often have inflated views of their own talents and prospects for success. This rampant optimism is a double-edged sword.
7 Rules for Bootstrapping a Business Your odds for finding funding right now for an early-stage company are not looking good. No matter. You're better off bootstrapping in the early days anyway. I'm not going to lie: It's no easy task. But if you follow a few rules, you can minimize your risk and maximize your chances for survival. Validate your idea. history HISTORY: AMERICAN ADVERTISING IN THE TWENTIETH CENTURY Between the Civil War and World War I, advertising grew tremendously as a field, though no one thought of it as a science. The United States experienced a boom in newspaper and magazine publishing funded largely by advertisers. Every major city had inexpensive competing dailies and a national magazine industry grew. Advertisements at this time were text-driven with perhaps an illustration of the product. Extensive information, the kind one might find on a patent application, was included, as well as information on price. ADVERTISING AS MASS PSYCHOLOGY Advancements in photographic technology and the emergence of radio definitely encouraged the move away from text-driven advertising.
Different Types of Loyalty Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer loyalty. A key to winning is to understand the types of loyalty. The Truth About Being "Done" Versus Being "Perfect" In 2010, a small California-based company opened its doors for business. They didn’t have much capital but, with a staff of only four, they did have a singular vision--to outdo Kodak. Even through the rosiest of glasses, this would not appear a feasible proposition. It’s a scenario that makes David versus Goliath look like a fair fight. But 18 months later, the company of four, which had become a company of 13, was sold to Facebook for $1 billion. It was a sale that made headlines the world over.
Ten Rules for Bootstrapping Your Business When the going gets tough, the tough go bootstrapping Walk a Mile in These Bootstrapped Shoes. Much the way nature has evolved, the world of business operates in fluid balance with money serving as its breathable oxygen. Quick Practical, Tactical Tips for Presentations In the past I’ve given some tips for handling meetings effectively, covering topics like: - How not to let your meeting go down a rat hole; - Dealing with the elephant in the room; - Dealing with skeletons in your closet; - How to make meetings discussions, not “pitches” - A tale of two pitches (I eventually invested in the first company that pitched) Today’s post is a subtle one about positioning yourself in a presentation. This might be a VC meeting but also might just be a sales or biz dev meeting.