Most creative and interesting advertisements for 2011 It is always said that first impression is the best impression so to grab public attention towards their products the agencies and the large conglomerates stick to the creative advertisements. These advertisement techniques and unique idea helps you to spread your product or services successfully. Whether the ad is about cars, cool drinks, electronics anything which you think off; with its hilarious and creative ideas will either impress you or makes you look twice. We will take you to an excursion into the world of stunning creative ads enjoy! About the author
35 Powerful Ways to Get Noticed | SmallFuel Marketing If you want to make more money in business, become an expert, get famous, or many other things – the first thing you have to do is learn how to get noticed. But in today’s increasingly crowded world, getting people to pay attention to you isn’t easy -- unless you’ve got a list of proven tactics to fall back on. With that goal in mind, we’ve created the following collection of 35 power ways to get noticed. Sponsor a contest. Did we miss anything?
Brand Marketing: The Six Principles Of Persuasion In my research of the psychology of persuasion I have found there are six overarching principles. Each with implications for brand marketers. If one or another of these principles is incorporated into a request, it significantly increases the probability of getting a yes to that request. 1. The first principle is called Reciprocation, the idea that people want to give back to us what we have first given to them. 2. The second one is Social Proof, which is the idea that when uncertain, people want to look around to see what others are doing and thinking before they take action. Our fourth card said, “The majority of the guests who stay at this hotel do recycle their towel at least once during their stay.” 3. Have you have ever seen infomercials, those late-night television commercials where you call in and buy a product? What is interesting is that the consummate form of scarcity is loss. Here’s another example. 4. 5. 6. Contributed to Branding Strategy Insider by: Dr.
Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People Want to know how to persuade people online and get what you want? The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. I’m not going to cover reciprocity, scarcity or social proof and all those widely known persuasion principles. Related: How Nike’s Making Persuasive Product Pages 1. The best way to persuade audiences that are not inclined to agree with you, is to talk fast. Want to boost persuasive power? Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published research showing that confidence even trumps past accuracy in earning the trust of others. We prefer advice from a confident source, even to the point that we are willing to forgive a poor track record. People naturally associate confidence with expertise. 2. Light swearing, that is. Image credit
Things My Father Didn't Teach Me&-& this isnt happiness™ ABOUT ARCHIVE FOLLOW Facebook Twitter Instagram Google+ Ads Via The Deck Things My Father Didn’t Teach Me share it happyfathersday 4,393 notes history HISTORY: AMERICAN ADVERTISING IN THE TWENTIETH CENTURY Between the Civil War and World War I, advertising grew tremendously as a field, though no one thought of it as a science. The United States experienced a boom in newspaper and magazine publishing funded largely by advertisers. Every major city had inexpensive competing dailies and a national magazine industry grew. ADVERTISING AS MASS PSYCHOLOGY Advancements in photographic technology and the emergence of radio definitely encouraged the move away from text-driven advertising. As psychology called into question the Enlightenment vision of humans driven by reason, advertisers began to attach emotional values like friendship and status to products. So social scientists from academia followed Watson and migrated to sales. Stevenson's insistence on addressing the individuality of the customer while believing in the basic uniformity of human response is a paradox that the advertising industry has never overcome.
105 Absolutely Free Online Business Videos and Lectures If you’re looking for a big time business education without spending thousands of dollars, you’ve come to the right place. The following business videos and lectures are the same as you would get in the most prestigious MBA programs, all for free. These videos range in complexity and length, but all incorporate the concepts and business foundations you will need to be successful. Some are as short as 1 minute and others are full class lectures, which cover topics such as entrepreneurship, financing, marketing, business planning, and more. You can never have too much education, and thanks to the internet nearly everything you need to know is available to you, at your finger tips…for free, which is a pretty sweet deal. I hope you find something here that helps you and your business be successful! General Business – Getting Started Startup Entrepreneurship Strategy Business Tips Marketing / Advertising Small Business Accounting Financing Business Plans and Business Planning Leadership Branding
Report: We Are More Creative When We Help Others, Not Ourselves There is an interesting set of findings from psychological experiments that suggest we see others' flaws and strengths more clearly than our own (I wrote about this in Good Boss, Bad Boss) and that, on average, human-beings make more rational decisions when make them for others rather than themselves. As Jeff Pfeffer and I advised in Hard Facts: See Yourself and Your Organization as Outsiders Do A big impediment to evidence-based management is that human beings, especially those with good mental health, often have inflated views of their own talents and prospects for success. This rampant optimism is a double-edged sword. The upside is that it creates positive self-fulfilling prophecies, which increase the odds of success. This finding that it is better to rely on others than ourselves is also seen in a new study described at one of my favorite blogs, BPS research. For the complete description, go here. The citation for the creativity research is: Polman E, and Emich KJ (2011). Robert I.
25 Helpful Tutorials for Lighting Effects in Photoshop Photoshop allows designers with unlimited possibilities when it comes to creative effects, including lighting effects. There are plenty of different ways to create lighting effects in Photoshop, and there are equally as many different possible uses for them. If you’re interested in learning more about how to create awesome lighting effects in your own work, here are 25 tutorials that can help. Looking for hosting? WPEngine offers secure managed WordPress hosting. You’ll get expert WordPress support, automatic backups, and caching for fast page loads.
7 Day Business Plan Great Resume Designs that Catch Attention–and Got People Hired Inspiration June 21, 2011 When applying for a job, you have no choice but to do your best to outshine competition. Even before winning an interview, your qualifications (or in some instance, your character) are already judged by the resume you’ve submitted. It is then important to make your resume or CV as honest, concise, and striking as possible. If you are looking forward to a creative position, you will be expected to come up with something grand and extra creative as well. Take a look at how other designers compose their creative resumes. View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source View Source Author: Cadence Wu Cadence is You The Designer's senior blogger, and the most jack-of-all-trades of the staff.