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Elements and principles of design

Elements and principles of design
The elements and principles of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad - all paintings will contain most of if not all, the seven elements of design. The Principles of design can be thought of as what we do to the elements of design. note - the hyperlinks within the text of this page will open information in a new browser window. LINE Line can be considered in two ways. SHAPE A shape is a self contained defined area of geometric or organic form. DIRECTION All lines have direction - Horizontal, Vertical or Oblique. SIZE Size is simply the relationship of the area occupied by one shape to that of another. TEXTURE Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. COLOUR Also called Hue see notes on colour VALUE Value is the lightness or darkness of a colour. BALANCE Balance in design is similar to balance in physics

Designing Style Guidelines For Brands And Websites Advertisement A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. Edward Tufte once said: “Great design is not democratic; it comes from great designers. Why Create A Style Guide? You’ll have an easy guide to refer to when handing over the project.Makes you look professional. Branding Guidelines: What To Include? Strategic Brand Overview This should be short and sweet. 1See Kew’s branding guidelines2. Kew uses strong photography in its “brand essence” message, with a few paragraphs that both inspire and define the brand. Logos For print and Web, most brands revolve around the logo. 3See Cunard’s branding guidelines4. Cunard provides many variations on its minimum sizes. 5See Think Brick’s branding guidelines6. Provide logos with different colors, and specify which colours are allowed. Show Examples of What and What Not to Do You’re a professional, and you know better than to mess around with logos.

Polka Theatre - World-class theatre for children Teacher Resources Polka has a selection of teahcer resource packs based on our main house productions, available here to download for FREE! These packs focus primarily on creative, practical drama activities and literacy exercises that support the development of language and communication. New packs are regularly added with each new show that opens. Simply click on the resource pack that you would like to download from the list below: Current Shows: Minotaur KS2 and KS3, ages 8 - 14 Archive: EYFS and KS1, ages 3-5 and 5-7 All Join In - EYFS and KS1 Quentin Blake's beautiful picture books are brought to life with drama games and exercises that focus on simple rhythm and rhyme techniques. Charlie and Lola's Best Bestest Play - EYFS and KS1 This pack uses games and exercises to explore some of the themes from Polka's show. Charlie and Lola's Extremely New Play - EYFS and KS1 Activities and drama games that explore the four seasons and friendship. The Jolly Postman - EYFS and KS1 KS2, ages 7-11

Visual Design Basics Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Basic Elements of Visual Design The basic elements that combine to create visual designs include the following: Lines connect two points and can be used to help define shapes, make divisions, and create textures. Principles for Creating a Visual Design A successful visual design applies the following principles to elements noted above and effectively brings them together in a way that makes sense. Unity has to do with all elements on a page visually or conceptually appearing to belong together. Example of Pulling it all together Additional Information

The Marketer's Guide to Developing a Strong Brand Identity Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave. A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Crafting a brand is a shared endeavor, though. Do you know how your brand is doing? If it doesn't, or your brand isn't as strong as it could be, follow along with this post. For more tips about brand identity development, download our free branding guide here. The Definition of Brand Identity A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according the American Marketing Association. The Brand Identity Prism Image Credit: Salman Abedin

Thinkfinity Browse Resources Verizon Foundation proudly partners with some of the country’s top educational organizations to provide you with the latest topics, tools and trends in education. Created by the John F. Visit ARTSEDGE Developed by the Council for Economic Education, EconEdLink provides teachers and students with lessons and classroom learning activities based on economics topics in the news and real-time economics data. Visit EconEdLink Presented by the National Endowment for the Humanities, EDSITEment features lesson plans and additional classroom resources about art and culture, literature and language arts, foreign language, history and social studies. Visit EDSITEment Designed by The National Council of Teachers of Mathematics (NCTM), Illuminations is the comprehensive source for instruction and learning materials based on NCTM's Principles and Standards for School Mathematics. Visit Illuminations Visit National Geographic Education Visit ReadWriteThink Visit Science NetLinks

The Principles of Design The web professional's online magazine of choice. In: Columns > Design in Theory and Practice By Joshua David McClurg-Genevese Published on June 13, 2005 Starting with the Basics This column is about Web design—really, it is—though it may at times seem a bit distant and distracted. We can group all of the basic tenets of design into two categories: principles and elements. Web design is a relatively new profession compared to other forms of design, due to the youth of our medium. How Does Web Design Fit In? I tend to define Web design as being one of many disciplines within the larger field of design (a peer to print design, industrial design, interior design, etc.). The first three articles of this column will be dedicated to unearthing these universal gems of insight so that we may better understand our profession. The Principles of Design There are many basic concepts that underly the field of design. Let’s begin by focusing on the principles of design, the axioms of our profession. Rhythm

How to Create a Clear and Concise Brand Identity Guide Today we’re going to talk about creating a Brand Identity Guide. You’ll learn why it’s so important to have, and how to create one. This guide can be applied to a company, theme, client website or anything that requires brand consistency. So let’s get started! Why a Brand Identity Guide is Important If you’re wondering why an identity guide is important, then you may as well be wondering why you should even have a website. The reason you need an identity manual are as follows: To stay consistent without distorting the brand It will improve your marketing efforts and show that you’re confident You’ll understand you’re own tone, expression and character better. Sometimes you’ll hand your project off to someone else who knows nothing about your brand. Make sure that anyone who’s involved with your brand studies and understands the Identity Guide, you’ll be much happier for it. Now that you understand the importance of an Identity Guide, join me as we explore how to create one. Conclusion

Rhythm Reading Exercises 12-8 Basic Rhythm Practice 12-8 Basic-Intermediate Rhythm Practice 12-8 Intermediate Rhythm Practice 12-8 Intermediate-Advanced Rhythm Practice 12-8 Advanced Rhythm Practice More rhythm exercises are available on the Percussion Exercises page. If you find these rhythm reading exercises useful, please consider making a donation to cover the costs of running this site ($5-10 suggested, any amount appreciated). Contact info:Samuel Stokes ● Samuelstokes@yahoo.com

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