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Elements and principles of design

Elements and principles of design
The elements and principles of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad - all paintings will contain most of if not all, the seven elements of design. The Principles of design can be thought of as what we do to the elements of design. note - the hyperlinks within the text of this page will open information in a new browser window. LINE Line can be considered in two ways. SHAPE A shape is a self contained defined area of geometric or organic form. DIRECTION All lines have direction - Horizontal, Vertical or Oblique. SIZE Size is simply the relationship of the area occupied by one shape to that of another. TEXTURE Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. COLOUR Also called Hue see notes on colour VALUE Value is the lightness or darkness of a colour. BALANCE Balance in design is similar to balance in physics Related:  The Arts

Mrs. Salcedo's Blog - cross hatching Self Portrait Without Self Image 80 Point project!!! The Details: 7 objects +images should fill the page to the best of your abilitymust be OBJECTS not drawings of drawingsBlack ink only12″x18″ paper with a 1″ borderpictures items should describe something about the artist’s life, past, present, future, dreams. Project due on Monday 2/1 for 1st and 3rd period Due on Thursday 2/4 for 4th and 6th period Friday 2/5 for 3rd period Questions? Salcedo Classwork for January 7th and 8th Print out and complete the following stippling practice worksheet. Print out the following stippling and hatching/cross hatching examples and duplicate them on the two word documents below. Downloadable Microsoft Word Files: Stippling Examples Hatching and Cross Hatching Examples

The Elements of Art- Shape and Form A shape is created when a line is enclosed. Shape is one of the seven elements of art and it has a variety of uses in the creation of art. Shape is a two-dimensional area that is defined by a change in value or some other form of contrast. All shapes are two-dimensional, meaning that they have only length and width. All shapes will fall into one of two categories. Organic or freeform shapes are shapes that seem to follow no rules. We can learn to see the world around us as shapes. Shapes defined by objects are positive shapes (space). The relationships between the positive and negative shapes help the brain of our viewers understand what they are seeing. By organizing geometric and organic shapes, we can draw anything. Terms Shape- an element of art that is a two-dimensional area that is defined in some way. Geometric shapes- precise shapes that can be described using mathematical formulas. Freeform Shapes- also called organic shapes, are irregular and uneven shapes.

Designing Style Guidelines For Brands And Websites Advertisement A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. Edward Tufte once said: “Great design is not democratic; it comes from great designers. Why Create A Style Guide? You’ll have an easy guide to refer to when handing over the project.Makes you look professional. Branding Guidelines: What To Include? Strategic Brand Overview This should be short and sweet. 1See Kew’s branding guidelines2. Kew uses strong photography in its “brand essence” message, with a few paragraphs that both inspire and define the brand. Logos For print and Web, most brands revolve around the logo. 3See Cunard’s branding guidelines4. Cunard provides many variations on its minimum sizes. 5See Think Brick’s branding guidelines6. Provide logos with different colors, and specify which colours are allowed. Show Examples of What and What Not to Do You’re a professional, and you know better than to mess around with logos.

Polka Theatre - World-class theatre for children Teacher Resources Polka has a selection of teahcer resource packs based on our main house productions, available here to download for FREE! These packs focus primarily on creative, practical drama activities and literacy exercises that support the development of language and communication. New packs are regularly added with each new show that opens. Simply click on the resource pack that you would like to download from the list below: Current Shows: Minotaur KS2 and KS3, ages 8 - 14 Archive: EYFS and KS1, ages 3-5 and 5-7 All Join In - EYFS and KS1 Quentin Blake's beautiful picture books are brought to life with drama games and exercises that focus on simple rhythm and rhyme techniques. Charlie and Lola's Best Bestest Play - EYFS and KS1 This pack uses games and exercises to explore some of the themes from Polka's show. Charlie and Lola's Extremely New Play - EYFS and KS1 Activities and drama games that explore the four seasons and friendship. The Jolly Postman - EYFS and KS1 KS2, ages 7-11

Visual Design Basics Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Basic Elements of Visual Design The basic elements that combine to create visual designs include the following: Lines connect two points and can be used to help define shapes, make divisions, and create textures. Principles for Creating a Visual Design A successful visual design applies the following principles to elements noted above and effectively brings them together in a way that makes sense. Unity has to do with all elements on a page visually or conceptually appearing to belong together. Example of Pulling it all together Additional Information

The Visual Elements of Art The Visual Elements - Pattern PAUL KLEE (1879-1940) Dream City, 1921 (warercolor and oil) Pattern is made by repeating or echoing the elements of an artwork to communicate a sense of balance, harmony, contrast, rhythm or movement. There are two basic types of pattern in art: Natural Pattern and Man-Made Pattern. Natural Pattern: Pattern in art is often based on the inspiration we get from observing the natural patterns that occur in nature. Man-Made Pattern: Pattern in art is used for both structural and decorative purposes. Examples of the use of Pattern in Art Pattern Click here for our selection of great artworks that have been chosen because they all use pattern in an inspirational manner.

Understanding Formal Analysis The principles of design describe the ways that artists use the elements of art in a work of art. Below are a few examples of principles of design, which are illustrated in works of art in the Museum's collection. Learn about the elements of art here. Download a student handout containing a list of the principles of design and their definitions. (PDF, 190KB) Balance is the distribution of the visual weight of objects, colors, textures, and space. Symmetrical balance conveys a sense of stability. Asymmetrical balance often conveys a sense of movement since the elements of the composition are unbalanced. Emphasis is the part of the design that catches the viewer's attention. In this sculpture, the central figure stands out due to his relative size and position above the other figures. Movement is the path the viewer's eye takes through the work of art, often to focal areas. In this photograph the diagonal lines lead the eye into the space to the point where the lines converge.

The Marketer's Guide to Developing a Strong Brand Identity Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave. A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Crafting a brand is a shared endeavor, though. Do you know how your brand is doing? If it doesn't, or your brand isn't as strong as it could be, follow along with this post. For more tips about brand identity development, download our free branding guide here. The Definition of Brand Identity A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according the American Marketing Association. The Brand Identity Prism Image Credit: Salman Abedin