background preloader

It all begins at the Zoo

It all begins at the Zoo

One untold story behind YouTube's success Five years after Google’s acquisition of YouTube there’s no doubt it was a great move. At 4+ billion views a day, YouTube is the first global living room. And if you’re looking for businesses with headroom, it doesn’t hurt to be playing in the $500 billion tv ads+VOD+subscription market. But when YouTube was first brought on board, questions didn’t just come from journalists, some Googlers were raising eyebrows as well. As a product YouTube was a runaway success — growing to 100 million daily views during its first 18 months – and of course uploading & streaming video is much more intensive than just serving a webpage. The quality and rapid growth of the team was the most significant factor in why YouTube succeeded. The YouTube story is not just about luck or timing but execution, and that’s part of the tale often ignored in their success. Like this: Like Loading...

Is YouTube Killing Music Piracy? For years the top record label executives have been claiming that it's impossible to compete with free, but YouTube is proving them wrong. With billions of views every month the major record labels are making millions by sharing their music for free. For many people YouTube takes away the incentive to 'pirate,' but at the same time it may also cannibalise legal music sales. The music industry has witnessed some dramatic changes in recent years, even when piracy is left out of the picture. In just a decade the Internet and the MP3 revolution have redefined people’s music consumption habits. We’ve previously documented how people moved from buying albums to buying singles. If we go back in time 5 or 6 years, people had only one option if they wanted to listen to their favorite artists online without paying for the pleasure. Although true music aficionados are hard to please, the majority of the public appreciates the option of listening to their favorite tunes for free on YouTube.

Why YouTube Adopting Creative Commons Is a Big Deal Online Video News Yup, YouTube Counts Video Ads As Regular Views Movie trailers are among the most popular videos on YouTube. A typical movie trailer gets millions of views, but how many of those views are natural and who many are pushed as paid-for ads? Yes, movie trailers are all ads in a sense. But people seek them out just like any other 2-minute video. That is not what I am talking about. The same movie trailers are also promoted through various means and shown as prerolls before other videos or via paid links and those views can also count towards the total. This is not an isolated incident. Not all ads count towards a view, but many do: Promoted Videos, skippable TrueView ads, homepage ads or search ads that drive traffic to the video page. I find this practice to be surprising, so I asked YouTube for an explanation. When it comes to paid advertising, view count of a video increases only when it’s clear that a viewer has made a choice to watch a video. There is nothing wrong with movie studios using their trailers as ads.

YouTube's got a great new look, and you can try it NOW YouTube has unveiled a gorgeous experimental new design which it’s called Cosmic Panda. As you can see in the screenshot below, it looks gorgeous. To get yourself switched over to the new design click here. Although it hasn’t been officially announced, the experiment has been tweeted about by a couple of YouTubers (here and here). Billed as “A New Experience for Videos, Playlists, and Channels,” Cosmic Panda offers features like comments that update without you needing to refresh the page, and a gorgeous, slick design that gives YouTube a much-needed refresh in the style department. The new video page presents videos against a dark background, making them a little easier on the eye, although the big display ad next to it kind of ruins the effect. The channel view is, quite frankly, gorgeous, with letterbox-style thumbnail previews: And here’s playlist view: In all, aside from that big display ad we mentioned above, we’re impressed by this ‘Cosmic Panda’ redesign.

Science and Technology News and Commentary: Aardvark Daily 21 February 2012 The recording industry is whining long and hard about how piracy and file-sharing is crippling them. They're losing billions of dollars every year because people keep "stealing" their intellectual property -- or so they tell us. As a result, they've convinced various governments around the world to act like a bunch of thugs and introduce incredible penalties for the most modest of crimes. Well it's about time the recording industry pulled its head in because they're trying to "steal" my intellectual property (and that of thousands of others) and by doing so, they're depriving *me* of revenues. What a bunch of hypocrites and crooks they've turned out to be! Here is my own recent experience... I have been uploading plenty of new videos to my YouTube channels and I'm very careful to ensure that I don't violate anyone's copyright when I do so. My vids are 100% my own so I should have nothing to fear when I up load them to YouTube -- or so you'd think. Have your say on this...

YouTube could introduce a subscription service of its own — Online Video News YouTube Is Looking For The Next Vlogging Star YouTube is announcing a new program to nurture the next generation of video bloggers. The Next Vlogger initiative is part of YouTube Next Creator — where, as the name implies, the site tries to find and mentor future YouTube stars. It already held similar programs for cooking and fitness, as well as nonprofits. Creative program manager Austin Lau says he’s looking for vloggers who have already “put in some time trying to make YouTube work” and built a following, but who aren’t quite top-tier stars. The winners will receive $5,000 worth of video equipment and $10,000 worth of promotion on YouTube and elsewhere. Ezarik tells me that she sees this as an extension of the mentorship that she’s already doing through her show Vlog University. Ezarik has parlayed her YouTube stardom into assorted TV appearances, so she says she’s often asked whether YouTube leads to bigger things. You can apply for the Next Vlogger program here.

Related: