OnLive Streams Microsoft Windows Onto Android Tablets Too | Wired Enterprise First, Steve Perlman streamed Windows onto the iPad. And now, the legendary Silicon Valley inventor is streaming Microsoft’s desktop operating system onto Android devices as well. On Thursday, OnLive — Perlman’s latest entrepreneurial venture — unveiled an Android incarnation of its eponymous OnLive Desktop — a mobile app that lets users access a virtual Windows desktop housed on servers in the cloud. In other words, you can access Microsoft Office and other staple Windows applications from your tablet — even though they can’t actually be loaded on your tablet. The new Android version of the app is available for download from Google’s Android Market. San Francisco-based OnLive began life as an outfit that streamed games onto PCs and other devices, and it’s now using the same cloud infrastructure to stream Windows desktops as well. Flash can run locally on Android tablets. The company says the service will soon arrive on smartphones, PCs, Macs, monitors, and even TVs.
Why Brands Are Loved Recently, the research firm APCO Insight released its list of the top 100 most loved companies. Their study measured consumer attachment to brands based on eight emotions: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride. There are some interesting results. Yahoo beat Google. Disney beat everyone (OK, maybe that’s not so much of a surprise) and Apple came in at ninth (which certainly would surprise many). According to the study: The tech sector outperforms across all emotions, and rates especially well on relevance, meaning people see these brands as fitting with them and playing a meaningful role in their lives. So what does this tell us about how we react to brands? My thoughts: We love the brands that help us love ourselves: the brands that we feel “get” us, welcome us and empower us. We look for brands that show leadership: the brands that we admire, that we identify with and that we are proud to call our own.
Welcome | Program in Open Innovation under the Garwood Center for Corporate Innovation Noticias de Tecnologia, Internet, Redes Sociales y Videojuegos - Geektual 5 PERSONALIDADES DE CONSUMIDOR DIGITAL ¿CUÁL ES Video Ad Net Calls Out Competitors The old maxim in journalism is “show, don’t tell.” Video ad platform TubeMogul is taking that to heart with a new Tumblr that promises to expose instances where pre-roll video ads are served outside of streams, such as inside display units. The FakePreroll Tumblr so far has just two posts. In one, TubeMogul highlights a McDonald’s ad from competitor YuMe that was served in a display unit. It also slaps itself on the wrist for an instance where it showed a video ads outside of a video stream. TubeMogul hastens to add that it provided makegoods for the error. The effort is sure not to make TubeMogul many friends among its competitors — one dismissed it as a “lowbrow publicity stunt” — but it says it will highlight a serious issue facing Web video. “Many video advertising vendors are using fake pre-rolls to fulfill campaigns,” TubeMogul said on its blog. As Digiday reported last year, the booming Web video market has plenty of divergence as far as best practices.
Disney, Yahoo!, Google Top List of 100 Most Loved Companies Washington, D.C. (Oct. 10, 2013) – APCO Insight, the global opinion research consultancy at APCO Worldwide, revealed today its list of the 100 Most Loved Companies. The Walt Disney Company tops the list followed by Yahoo!, Google and Sony respectively. APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands along eight dimensions, providing companies with a roadmap to understanding consumer expectations in an actionable way. Technology companies were the largest industry represented in the top 10 with Apple coming in at ninth on the list. "The best brands are those that build a strong, enduring emotional attachment with consumers," said Bryan Dumont, president, APCO Insight. The rankings are the result of a decade-long research project including a global survey of more than 600 of the world's largest corporate brands among more than 70,000 individuals in 15 key markets around the world.
15 Examples of Open Innovation between Big Companies and Startups Open innovation is a strategic game for big companies and one of the most important moves to consider for their innovation leaders is the allocation of focus and resources in the context of open innovation. Here we need to consider that big companies like GE, Cisco or Microsoft tend to have 8-12 different value pools (think suppliers, startups, customers or universities) to consider for their open innovation efforts. The challenge is that even companies that are good at open innovation only seems to be able to handle 3-4 value pools properly at the same time. I have no doubt that the value pool of start-ups and entrepreneurs is highly relevant value pool for most big companies and there are lots of initiatives that underscore my reflections. Just check out this list of corporate (open) innovation initiatives aimed towards startups. GE: This is one of my favourite companies. On the latter, you should check this article: GE launches ‘microfactory’ to co-create the future of manufacturing
Timeline JS - Beautifully crafted timelines that are easy, and intuitive to use. Content Curator: filtrando y distribuyendo contenidos digitales relevantes. Una nueva e imprescindible competencia en la web 3.0 Fecha: Lunes 1 de abril al lunes 13 de mayo de 2013 Profesorado: Este curso en línea será impartido por profesores del Departamento de Biblioteconomía y Documentación, de la Universidad Carlos III de Madrid, con amplia experiencia docente e investigadora en estas áreas: • D. Precio: 300 euros Duración: 6 semanas Objetivos: • Comprender y reflexionar sobre el contexto y conceptos fundamentales de la curación de contenidos y de la figura del content curator. • Entender los procesos y tareas de la curación de contenidos en el contexto del marketing digital y los medios sociales. • Conocer los criterios esenciales para identificar, seleccionar y valorar contenidos relevantes y de calidad. • Introducirse en las herramientas imprescindibles para la curación de contenidos. Destinatarios Descripción del Curso La web 2.0, a través de los medios sociales, ha puesto a nuestro alcance la posibilidad de convertirnos en creadores y editores de información. Metodología didáctica: Módulos 1. 2. 3. 4. Certificado:
Go See Napster: Mark Greenberg on The Future of Epix Epix CEO Mark Greenberg does not want to be the next Napster. He’s got big plans for making his movie channel a vital competitor to the HBOs, Showtimes and Starzes of the world. This month Epix is showing the Marvel superhero movies leading up to The Avengers: Iron Man 2, Thor and Captain America: The First Avenger. At a luncheon with the press, Greenberg showed off the Xbox interface for Epix and the Epix iPad app. CraveOnline: How did you get the Marvel movies from the mainstay pay channels like HBO and Showtime? Mark Greenberg: Well, Paramount owns our channel. I remember when Paramount switched from HBO to Showtime. The ‘80s. So now they’ve gotten into business for themselves? Well, listen, part of it was a combination of reasons but the most important one is that we all saw an emerging audience on the internet. It’s a good things all the pre-Avengers movies were before they switched to Disney so you could have this Marvel Heroes Weekend. But The Avenger is also going to be on Epix.