Internet Marketing Blog 14 fantastic things we found on the internet this week This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet. Yes the round-up took the extended Easter weekend off. It gorged itself on roasted meats, truffle chocolates and port before swearing at its family and waddling off back home to watch the entire first series of Hannibal in bed. Does that mean that this week’s edition will be a double-bumper load of wonderful content? You’d think so wouldn’t you?
Why Everything you Know about Influence is Wrong Last week we talked about the five influence traps you must avoid. For this leg of the conversation on influence, we'll be reviewing the theory of the few. In The Tipping Point, Malcolm Gladwell wrote about connectors, mavens, and salespeople. He shared stories to demonstrate that in essence individual action and strong ties work together to confer different kinds of super hero powers to connectors, mavens, and salespeople. Paul Revere started a word-of-mouth epidemic for the message about the British invasion -- people believed him and sprung to action. From the book, connectors know more people and more of the right kinds of people.
AdWords Keywords are what people search for on Google. Your ad appears beside relevant search results. You create your ads You create ads and choose keywords, which are words or phrases related to your business. How to Gain Competitive Insight With Social Media Are you looking for that competitive edge? Want to know what your peers are up to? Using social media to research competitors can provide useful information for any business looking to . ClickZ The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines.
Social networking sites are a 'modern form of madness' The way in which people frantically communicate online via social networking sites such as Twitter and Facebook can be seen as a modern form of madness, according to the leading sociologist. Sherry Turkle, a professor at the Massachusetts Institute of Technology, writes in her new book, Alone Together: “A behaviour that has become typical may still express the problems that once caused us to see it as pathological.” She explains that people are become isolated from reality due to such social networking sites because technology is dominating our lives and making us "less human". Under the illusion of allowing us to communicate better, technology is actually isolating us from real human interactions in a cyber-reality that is a poor imitation of the real world, she suggests. “We have invented inspiring and enhancing technologies, yet we have allowed them to diminish us,” she writes.
Curation Becomes Social: Pearltrees Launches 'Team' Version Posted by Tom Foremski - December 7, 2010 [For much of this year I have been working with Pearltrees, which offers a visual web site curation service based on the visual metaphor of 'pearls' please see below for an example.] Pearltrees this week launched a "Team" version of its curation service that allows groups of people to collaborate on curating a topic. Up until now each Pearltree was the responsibility of one person. Alexia Tsotsis at Techcrunch reported:
3 Ways to Capitalize on the Opportunity Economy Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper-relevant, and individualized. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you take it. This is the Opportunity Economy, and social media lets you tap into it like never before.