The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes Heroʼs Journey: Storytelling The Heroʼs Journey is a good example of a monomyth, or a universal story, that cuts across all types of stories, including myths, movies, novels, and ads. According to Joseph Campbell, all stories follow the same three-part narrative structure of the Hero’s Journey. Heroes: Transmedia Storytelling
Transmedia Case Study: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. In this case, it’s a short story.There are four primary characters to expand and explore: three pigs and a wolf. The hypothetical transmedia version of the Three Little Pigs is not the repurposing of story across different platforms. Developers could decide if participant interaction, such as solving the sustainable materials problem, finding the wolf through clues and maps, or creating another character for the story, could move the story in different directions than the original version.
Center for Future Storytelling | Research The overall mission of the Center is to explore the convergence between art and technology—particularly as related to creative expression through story forms—in ways that elevate the human experience. To achieve this overall goal, storytelling-related activities of the CFS will address a set of macro themes: Transmedia Storytelling “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories?And why tell stories across multiple media? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items. Great stories win hearts and minds. Why Multiple Media? Next >>
Storytelling and Business last updated 5/14/2004 We all have been told stories in our lifetimes since we were quite young. There is a common notion that the role of storytelling is primarily constrained to bedtime or play time for children. Recently it has become more popular to extend role of storytelling and the lable of storyteller to include the work of Hollywood filmmakers. "Really, I'm just a storyteller," we might hear Spielberg say in an interview on E!. "Me too!" The true role of story and storytelling is much greater, older, and elemental than Hollywood. Story and storytelling are tools like any other - a pencil, a computer. The links below represent a sampling of professionals, writers, researchers, and organizations that are furthering the investigation and application of story in business and other organizational contexts. -Kevin Brooks, Ph.D.kevin.brooks@motorola.com General Links Doug Lipman Storyteller, professional story coach and workshop leader. Vandania Story Studio
33 Great Apps for Storytelling and Creativity 2013 Update… Here are the main apps I suggest for storytelling. Some of them are actual bookmaking apps, some are apps for creating stories in various ways and others are apps I would use to help kids plan out a story. I have listed them in the order of importance for my classroom. I think the first 10 on the list are a must have for all elementary classrooms. Educreations FREE- (example HERE and HERE) There is also a web version of this tool StoryBuddy 2 $4.99- (example HERE and HERE) Explain Everything $2.99- (example HERE and HERE and HERE) Toontastic FREE*- (example HERE and HERE) Feltboard $2.99- (examples HERE and HERE and HERE) Skitch FREE- for labeling (example HERE and HERE) There is also a web version of this tool Popplet $4.99- (example HERE and HERE) There is a “lite” version of the app and is also web based Tellagami- FREE- Much like Voki but in app form. Write About This $3.99- creates prompts for kids and reads the prompt to them Sock Puppets FREE* (post with examples HERE) My Story
Tips for Connected Documentarians » The Connected Documentary This is an emerging field. But for filmmakers hacking on web-based stories, it basically boils down to this: You have to commit to the fact the “thing” you are making is not a linear, unchanging video with a discrete runtime (even if your users will experience it as such). For all intents and purposes, you’re making a web app. And you wouldn’t go about making a web app the same way that you make a traditional film. You have to start in pre-production with the “thing” in mind; conduct and store your research the right way; and have the right mental model. You can’t tack on “connectedness” after you’ve produced something completely disconnected. #1: Always stay in service of story. Your number one job is to tell a story. Technology can serve as inspiration, but never substitute for story. Technical possibilities can certainly serve as inspiration. Your creative process should start with a strong, compelling story, with characters who have real motivations (or motivating circumstances).
Adventures in Transmedia | nextrends Share it! Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience. By Andrea Muller, Project Manager, and Johann Recordon, Junior Project Manager, swissnex San Francisco On September 17, I was in New York City. As I walked down Wall Street, I came across a rather disturbing advertisement. Still, I couldn’t resist visiting the Byzantium Security website, which at first looked like any other corporate website. A few days later, I received an email from Agent Sam Hunter warning me that Byzantium could not be trusted anymore. The whole is greater than the sum of its parts Robert Pratten, zenfilms.com Transmedia provides new content and insights to the story universe or characters through each contribution. If Heidi were a transmedia story The death of the couch potato We want stories and they better be good Tale me more What comes next for transmedia?