Recycled Coca Cola Soda Bottle Shirts Earlier this summer, I traveled to The City That Never Sleeps for a business trip and stayed in a hotel across the street from the Coca-Cola store. When I walked past the store, I couldn’t help but notice a display for Coca-Cola’s new Drink 2 Wear “sustainable” apparel. I went in and looked at the shirts: “4 Inside = 4 Bottles in this Shirt.” At first I thought it was a joke. But it’s not. “Make your Plastic Fantastic” and “Rehash your Trash” are two of the slogans on the shirts; some shirts just feature earth conscious type graphics. Stuart Kronauge, vice president of marketing at Coca-Cola North America said, “If the 200 million Wal-Mart shoppers in the U.S. purchase these shirts, they will help us reuse and divert more than 700 million bottles from the waste stream.” I’m not quite sure how consuming more shirts diverts bottles from the waste stream. Besides, how do I know that these are real Coke bottles in my shirt? I can see these shirts starting a trend.
The 20 most interesting social media stats and insights of 2012 The year's not even two months old and already we've seen a number of big splashes in the social media scene. Here are the top stats so far. By Adam Vincenzini | Posted: February 20, 2012 We're not even two months in 2012 and the year has already seen a number of big changes to the social media scene. I'm not sure about you, but keeping up with the all the updates to usage stats is hard work, so I've tried to compile some of 2012's best resources. Here are some of he better ones I've located this year: 2012's most useful posts, infographics and round-ups: 1. 2012's most useful real-time resources, sites and tools: 1. Are there any other resources out there you have spotted in 2012 that might come in handy? Popularity: This record has been viewed 25231 times.
Beyond Facebook: The Rise Of Interest-Based Social Networks Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments. He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb. You can follow Jay on Twitter @jay_jamison or read his blog at www.jayjamison.com. With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. The numbers tell the tale around users’ appetites for these new interest-based social networks. On Thumb, a community for instant opinions, user engagement has mushroomed in its short history. Interest-based social networks have a markedly different focus and approach than Facebook. Both.
Coca Cola gets iced by Americans who can’t read….. | Chris Reed on Partnership Marketing | Brand Republic blogs One's coca cola and one's diet - can you read, sorry, tell the difference? Coca Cola and Polar Bears go together like JD and Coke, but do the consumers get it? Coco Cola’s first polar bear advert appeared in 1922 and for the next 70 years Polar Bears appeared sporadically in print adverts until 1993 when they switched to Always Coca Cola. However in recent years they have made a comeback and enable Coke to combine the two together culminating in the dozens of special creative Coke showed through the recent Super Bowl. However it seems that Coke may have misjudged the mood with regards to the Polar Bears in a recent promotion that should have been a positive. 1.4 billion white cans and caps on bottles of Coke (the first time the brand ever changed from red) were planned to blanket the U.S. and Canadian markets in 2012, featuring the iconic Coke polar bear in a holiday promo with an environmentally-friendly related cause dubbed Arctic Home.
Old Dogs New Tricks and Crappy Newspaper Executives (Speaking notes for an address to the Canadian Journalism Foundation Toronto, Canada, 2/16/2012) Good evening. I’m old media. This is my 36th year as a newspaper man – apologies – my 36th year as a multi-platform news executive. It’s a career I started as a copyboy on this same street about a dozen blocks east of here. I was hired for taking a picture of a belly dancer fooling with a drunk columnist. In my career the only reprimand I have ever received – if you don’t count the odd suspension for insubordination – was about expenses, specifically it was about booze. This is commonly referred to as the Golden Era of journalism. And now, like many of you, I am struggling hard to teach this old dog new tricks. Struggling to accept that much of what we know is no longer valid. And trying to come to grips with the fact that crappy newspaper executives are a bigger threat to journalism’s future than any changes wrought by the Internet. It’s not like the Internet isn’t coming to your town. Dr. Such as:
Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC] If you've spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. But some data compiled by Visual.ly sheds light on the interesting differences between U.S. and UK Pinterest users. Using anonymized, aggregated opt-in data from various Google products (including Toolbar and Analytics), DoubleClick Ad Planner has drawn some conclusions about pinners on both sides of the pond. SEE ALSO: 21 Must-Follow Pinterest Users Most compelling are the gender, wealth and interest differences between the two countries' users. Check out the visual breakdown below. Infographic courtesy of Visual.ly.
Coke | Project Re: Brief by Google The Overview "Hilltop" (1971) - Harvey Gabor, Art Director "Forty years ago Bill Backer and myself had a wish, and that was to buy the world a Coke. I am honored to have lived long enough to see that wish become a reality." — Harvey Gabor This year, we partnered with Coca-Cola and Harvey Gabor to re-imagine "Hilltop" for the digital age. See how a wish made in 1971 was brought to life for today’s generation. Watch the film The Tech The Concept Harvey’s re-imagined ad enables users to actually ‘buy the world a Coke’ from their computer or phone, and connect with someone on the other side of the world through the magic of display advertising. Desktop Mobile Real-Life Social Networking The world is closer than ever before.
Strategy - Five Trends B2B Marketers Need to Understand to Succeed in 2012 To learn how to defeat their enemies, kings and other rulers once relied on soothsayers who read animal entrails or on astrologers who charted the stars to divine the future. More recently, farmers (and others) relied on the Farmers' Almanac to decide whether that new winter coat or snow blower would be a good or bad investment. Gaining a glimpse into what tomorrow holds has always been a strategic advantage. Fortunately, today we have something a little better than entrails or stars to guide us—namely, hard data. Although statistics and the trends they reveal may not always be entirely accurate (ask any stockbroker about that), they certainly give us a quantifiable advantage when making decisions about strategies and tactics for the future. With that advantage in mind, consider the following five significant trends that will affect B2B marketers in 2012, according to GlobalSpec. 1. And where are they going for all this content? That doesn't mean everything you create has to be new. 2. 3.
13 layout best practices for effective B2B Web sites There are some fantastic Web site designers and developers out there, but few who really understand how to build a B2B Web site. Effective design and look/feel is important, but there are several layout and back-end requirements that make a successful B2B Web site perform well from day one. Here are several front-end and back-end recommendations for B2B Web sites. Front End: Back End: Google Analytics is table stakesInclude web visitor intelligence code from Loopfuse (free) or trial software from Optify or Hubspot so you can get better intelligence on what site visitors are doing, and where they’re fromIf you get the Optify or Hubspot trial, consider testing their lead scoring tools and generating alerts/lead assignments when prospects do certain activities that demonstrate near-term buying interestConsider Demandbase for real-time message customization based on which company or individual is visiting the page (this might be a more advanced feature to add later)Google+