What are the growth levers for e-commerce today? - Custom Gift Cards : powered by Doodlekit
E-commerce has evolved very rapidly in recent years, crossing the 100 billion euros mark in EU in 2020 and growing by + 15.7% worldwide. With a quick look back, we can see that the digital sales channel very quickly took an important part of the trade, with a multiplication (by 4) of the sales of products and services online. However, this figure should be put into perspective with the number of e-merchants present and those who really succeed in using this channel. And even the latter must constantly renew themselves in the face of new technologies and consumer expectations. So what are the growth levers on which to bank for your e-commerce today? Along with the payment phase, delivery is one of the major obstacles to the validation of the basket by Internet users. Beyond that, brands and retailers now offer, via parcel tracking applications and interfaces, more transparency, and careful monitoring in real time. The brands know this very well. So what are they actually waiting for?