The Ultimate Guide to Mastering Pinterest for Marketing Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising. According to Compete, unique visitors to Pinterest.com increased by 429% from September to December 2011, and the social network already boasts a user base of 3.3 million. Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+. The short answer? What is Pinterest, and How Does it Work? Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting (AKA 'pinning') images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned. Pinterest Etiquette "Avoid Self Promotion | Pinterest is designed to curate and share things you love. How to Create a Pinterest Account
Social Media and Its Importance in SEO | Web Designer & Online Marketing Blog | Valpo Creative 10 Social Media Infographics representing B2B Marketing. 2. Rise in B2B Social Media Spending 3. Google Plus for B2B 4. 5. 6. 7. 8. 9. 10. 6 Compelling Reasons You Should Use Pinterest for Marketing Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%, receiving 11 million hits in just one week. Despite its rapid adoption, I often hear, “I don’t get Pinterest,” or “It’s only useful when planning a wedding.” I hear you, and I felt the same way. But let me tell you something. Here are 5 great reasons your business should start using Pinterest for marketing now: 1. What’s unique about Pinterest compared to most social media websites, is that it reduces the number of steps from discovery to conversion. Take Twitter, for example. Josh Davis of LLsocial.com clearly explains the workings of Pinterest buying behavior: “For retailers, the path to purchase from a social network is no more direct than on Pinterest. This is a dream come true for businesses. 2. Ten million unique views is not chump change. We've even seen it here at HubSpot. 3. 4. 5. 6. Image credit: Marqui
How to Choose the Right Social Media Platform to Connect With Customers When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning. Searching the web, I stumbled across this schedule made by Heidi Cohen, which provides an overview of the social media format options by exploring the pros and cons of different social platforms. It’s quite simple, but I think it can be very helpful for businesses taking the social step. The schedule shows the pros and cons of both blogging, having a YouTube channel, Facebook, Twitter and a LinkedIn presence. Taking the next step towards going social Having decided on what kind of presence is the best one for your business, the next step should be to take a look at some of the ground rules that apply when building presence across each of the platforms: Similar Posts:
7 Examples of Brands That Pop on Pinterest I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday. As a 25-year-old graduate student, someday is a little farther off than I’d like, but it’s best to be prepared. Since you already know how to use Pinterest for marketing, now you're probably craving some inspirational real-life examples of brands using it effectively. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine. Chobani What They're Doing Right: Oreck Yes, the vacuum cleaner brand. Mashable Etsy
The Demographics of Different Social Networks Using social media platforms to get your message across is one of the most basic tenets of social media marketing. Deciding which one(s) to use is an important part of any social media strategy. What companies DON’T want to do is use a certain social media network just because “everyone else is doing it.” Instead, the decision about which social media platform to put release targeted content on should be based on the goals and objectives of your social media program or campaign. This new infographic from Online MBA Resource looks at the demographics of today’s most popular social networks. via Online MBA Resource Tagged as: brand audit, infographic, online audience, online demographics, social media, social media campaign, social media demographics, social media infographic, Social Media Marketing, social media network, social media platforms, social media program, social media strategy, target audience
Pictify - your social art network Can social media be reliable news source? BLOOMINGTON, Ind. — Amid the withering of newspaper revenues and the ascent of Facebook, it can be easy to lose sight of the fact that social media refers to tools for connecting with others and sharing information. These media aren't inherently transformative. They're tools with no fixed outcomes. All media are embedded in cultural contexts that end up determining how and why they're used. Social media can be used to get us closer to the truth and they can be used to distort. In the long run, we're better off. The recent social media revolution is already fueling advances in journalism and better ideas about how reporters can engage and accurately inform citizens. Journalism's practitioners and scholars are being pushed to define what they do and evolve the craft alongside other burgeoning forms of information consumption and production. And, social media are being used by more and more people around the world to report on themselves. In the end, though, it's up to us, not the tools.
So How Did Social Media Start? by Keith Mette on Monday, January 24th, 2011 | No Comments What was the first conversation online between 2 computers? What was the first Social Media Network? Well here are some of those answers. Via: Online Schools Look for my Blog Post later this week on… How You Can Start Engaging & Stop Selling Customers