5 Steps to Build a Creative Business from Scratch Image credit: Shutterstock Any economist will tell you that the creative sector is a leading component of worldwide economic growth, employment and trade. Over the last decade, there has been a significant shift from individuals choosing to work in traditional vocations such as health care to investing in the creative sector. Operating a business where your intellectual capital is your golden ticket requires a calculated approach that differs from the stock standard business model. Here are five steps to establish a creative business from scratch: Observe. Seek out professionals in your industry and note what they are doing, how they’re doing it and most importantly, what you can offer that is different. Related: 10 Tips to be a Proficient Telecommuter Brand. Once you’ve got a card, logo, business email -- ideally one that matches your website -- and of course, a web page, start building your social media channels. Produce. Related: Smart Twitter Guidelines to Follow Plan. Connect.
Jobs & Opportunities | AAH - Association of Art Historians If you would like the AAH to promote jobs or opportunities free of charge, please complete and return a Web Notice Form or contact admin@aah.org.uk. This page is fed to RSS and to Twitter. Please click on the heading of each job for full details. The AAH's 'Careers in Art History' book offers general guidance on careers in art history. This is available in hard copy or pay-for-download PDF. For more info on jobs in art history and related disciplines, try the links in the right-hand column. Job Opportunity: Assistant Professor of Art History at Lincoln University, USA Posted 11 February 2014 Lincoln University in Pennsylvania invites applications for this full-time, tenure-track faculty position offered at the rank of Assistant Professor. See more details > Job Opportunity: Adult Education Lecturers Needed Posted 3 February 2014 The charity Learning for Pleasure Brentwood, in Essex, is looking for art historians to lecture in its popular programme of adult education courses. See more details >
Boost Sales With These 7 Social Media Steps When social media first hit the scene, I thought three things: this is a waste of time, I don't have time for it and my customers are not here. I was wrong on all three counts. Social mediums are vital to your business. They all can grow your brand awareness and your profits. Just three years ago I was oblivious to these tools. Related: This Is How Small Businesses Are Using Social Media Here are seven things we did that helped us build a presence and a following on the social media platforms: 1. 2. 3. Related: 9 Advanced Twitter Tips and Tricks 4. 5. 6. 80/20 rule. 7. No matter who you are, how old you are or what you do, these mediums can be great for your brand and business, but first, you must get started and get a following. Related: Instagram's 5 Tips for Better Marketing -- With Pictures
EnglishLanguageJobs.com - Jobsite for English speaking candidates seeking a career in Europe Top Social Media KPIs in 2013 Social-savvy marketers are building brand reach, nurturing leads, and generating sales on social networks now more than ever before. Most marketers find, however, that generating returns on social media is an elusive achievement. So, what sets apart success from failure in social media marketing? 1. A basic organizational structure and accountability around social media goals are necessary to start down the path to success. This simple KPI reporting method drives team accountability and organizes goals in a simple way that can be read at a glance. 2. Growing the number of followers means growing your brand's reach on social networks. 3. Measuring click-throughs on links in social media posts is a free and easy way to gauge the effectiveness of your brand messaging. 4. Growth in sharing of your brand's content is a valuable engagement metric, but it's more important to audience growth. 5. 6. Part of Jerry Seinfeld's success grew from writing every day. 7.
Jobs Associate Curator A newly created position is available for an associate curator with particular expertise in the field of contemporary art. This curator will join the ... Curator – Modern and Contemporary Art Curator - Modern and Contemporary Art Krannert Art Museum University of Illinois at Urbana-Champaign Krannert Art Museum, University of Illinois ... Job Vacancy For the starting date of January 1st, 2015, Künstlerhaus Stuttgartis seeking rotational a new Artistic Director. Curator, Visual Arts – London, UK Purpose of job: To promote the innovation, diversity, creativity and excellence of British visual arts in the context of the British Council’s ... Curatorial Assistant, Visual Arts Walker Art Center seeks a CURATORIAL ASSISTANT to assist the Visual Arts curators in the research, planning and production of both borrowed and in-house ... Kunsthalle Basel – Seeking Director Disjecta. Curatorial Intern, Modernism – Tate Curator – Create London CAPC seeks a Director Cultural Programme Curator
How to calculate your true Click Through Rate with Google Webmaster Tools It’s safe to say that (not provided) sent a few shockwaves around the SEO world, but it’s even safer to say that it’s not the end of days. If you’re wondering how you’re going to understand your most valuable keywords and how much traffic they’re driving, get yourself a brew, get comfortable and read on. With the loss of keyword data from Google in Analytics, the next best way to measure the keywords that are driving traffic to your site is via Google Webmaster tools. To download the Excel file used to calculate this, simply click the button below to share this post and pay with a tweet: When we started this study we thought that the numbers would be pretty similar but we were amazed at the variation. This step-by-step guide will teach you how to make an effective Click-Through Rate (CTR) model in Excel based on Webmaster tools. Step One Find the data you want In “Search Queries” you can see the following data: Query: What is being searched for in Google CTR: Click-Through Rate. Avg. By: 1
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