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Altimeter Group : A Holistic Approach To Emerging Technologies

Altimeter Group : A Holistic Approach To Emerging Technologies

Why Silicon Valley needs the Unvarnished truth After 15 years of covering Web startups, it’s not often that one strikes a chord in this jaded journalist’s heart. But one new Silicon Valley company strikes me as not just timely, but necessary. It’s called Unvarnished, and it aims to collect reviews about people. This has caused predictable alarm among people who have reason to worry about their reputations. Michael Arrington hinted at the existence of the startup Sunday, calling it a “Yelp for people.” He argued that “reputation is dead” and that anything anyone might have to say about anyone else amounted to nothing more than youthful indiscretions or the gripings of disgruntled employees. That’s nonsense, of course. From what VentureBeat has learned about Unvarnished, it’s far from an online version of the “burn book” in Mean Girls. Instead, Unvarnished aims to gather fair and honest reviews about people who wouldn’t normally hit the limelight — mid-level product managers, senior engineers, and the like.

DVDVideoSoft.com: Download free DVD, iPod, YouTube video convert The 10 commandments of social marketing - Related Stories - Smar Skip to main content Browse All Briefs by Topic The 10 commandments of social marketing Forward to a friend 03/23/2010 | Advertising Age (tiered subscription model) Marketers should focus on finding ways to engage, rather than simply to advertise, writes Taddy Hall, chief operating officer of Meteor Solutions. View Full Article in: Advertising Age (tiered subscription model) Media | Marketing Published in Brief: SmartBrief on Social Business SmartBrief Job Listings for Media View More Job Openings ©2014 SmartBrief Scribbal

List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals If you’re interested in jobs for this space, please read the “on the move” posts. Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, I want to make sure companies do it right. I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”. The first role is the Social Computing Strategist, the second is the Community Manager, although the titles vary, and sometimes it’s a part-time function, there’s clearly a trend as corporations staff. It’s important to note, that in the end, these skills (the ability to communicate online) will disperse and grow to many employees. Key differentiator for this group?

Brand Marketing E-ssentials | Everything you need to know about Screensavers – Best Of - Smashing Magazine Advertisement Long, long time ago screensavers have been used to prevent the so-called screen-burn-effect — a permanent disfigurement of areas on a CRT display caused by non-moving text or graphics being displayed continuously for long periods of time. To avoid this effect, screen savers have been used to blank the screen or fill it with moving images or patterns when the computer was not in use. Today, screensavers don’t serve their original purpose and are primarily used for entertainment. In fact, we don’t need screensavers any more, however we tend to use them as eye-candy for our coffee breaks. However, if you are tired of the default screensavers brought to you by your OS you might start searching for the fresh ones in the Web. In fact, there are only few pearls – amazing screensavers you’d be really ready to pay for once you’ve tested them. Please notice: Selected Screensavers For Your Desktop Twingly Twingly screensaver is visualizing the global blog activity in real time.

The Top 5 Questions for B2B Social Media Campaigns | Our Social I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming a familiar request – and the questions they asked are becoming really familiar. Who should manage social media? It is Marketing, Communications, Customer Services, Tech or a separate team? Is Social Media Personal or Corporate? It’s a cliche, but social media is all about people. Where’s the ROI in Social Media? I’ve written extensively about ROI in social media and, while it’s not always easy to gauge, there are clear methods for measuring the success of your social media campaigns. How Can we Find the Time for Social Media? Are our Customers Really Using Social Media?

Nicholas Carr Twenty-five people at the heart of the meltdown ... | Alan Greenspan, chairman of US Federal Reserve 1987- 2006Only a couple of years ago the long-serving chairman of the Fed, a committed free marketeer who had steered the US economy through crises ranging from the 1987 stockmarket collapse through to the aftermath of the 9/11 attacks, was lauded with star status, named the "oracle" and "the maestro". Now he is viewed as one of those most culpable for the crisis. He is blamed for allowing the housing bubble to develop as a result of his low interest rates and lack of regulation in mortgage lending. He backed sub-prime lending and urged homebuyers to swap fixed-rate mortgages for variable rate deals, which left borrowers unable to pay when interest rates rose. For many years, Greenspan also defended the booming derivatives business, which barely existed when he took over the Fed, but which mushroomed from $100tn in 2002 to more than $500tn five years later. Mervyn King, governor of the Bank of England Politicians Gordon Brown, prime minister

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