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How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
Target has got you in its aim Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant — and loyal — buyers of all things pastel, plastic, and miniature. He talked to Target statistician Andrew Pole — before Target freaked out and cut off all communications — about the clues to a customer’s impending bundle of joy. [Pole] ran test after test, analyzing the data, and before long some useful patterns emerged. Or have a rather nasty infection… Target knows before it shows. Bold is mine.

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How 'Frozen' fandom changed Disney's stance on copyright infringement Disney is one of the biggest companies in the world. Currently ranked number 66 on the Fortune 500, to say that the Mouse House is rich and powerful is an understatement. An even bigger understatement would be to say that part of the reason they remain such a force to be reckoned with is the control they retain over all their properties, which now includes Star Wars, a franchise guaranteed to make them even more of a merchandise machine. From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible. And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious. Disney’s protectiveness over their copyright has become the stuff of legend.

Big Daddy Is Watching - 6 Ways In Which You Are Monitored Everyday “You are being watched. The government has a secret system, a machine that spies on you every hour of every day. I designed the machine to detect acts of terror but it sees everything….”. Anyone who is a fan of the TV series Person of Interest will recognize that line as the beginning of the programme’s monologue. But is it just made-up television entertainment, or is it actually real?

Gonski's $5 billion School Fee All eyes on Gillard and Gonski Reports of rebel Labor MPs' plans to spill the PM, and Gonski's $5 billion cost, as online political editor Tim Lester runs over the day's political news. 21, 2012 Business / Companies : The Genius of Google One of the advantages of being a behemoth like Google is that every business decision one takes can be easily shrugged off as brand-building and marketing without being scrutinized for further motives. Take for example its latest free mobile application—‘Ingress’. Packaged as an alternate reality game, players are required to go outside into the real world to accomplish tasks. ‘Ingress’, however, is merely the latest step in a series that helped Google build its empire. As far-fetched as it may sound, the game is being used to take on Nokia’s recently announced turn-by-turn navigation for pedestrians. The game’s storyline and rules are plucked straight from the realm of science fiction, where players collect virtual energy at different locations with their smartphones and then spend that at other places ( known as portals) to unlock various missions.

Lucas loses Star Wars copyright case at Supreme Court A prop designer who made the original Stormtrooper helmets for Star Wars has won his copyright battle with director George Lucas over his right to sell replicas. The five-year saga, which ended in the highest court in the land, has stakes of galactic proportions. For a man who has spent half a decade and almost £700,000 fighting the full force of a movie mogul's legal team, Andrew Ainsworth has refused to be weighed down. He has had bailiffs at his door demanding $20m (£12m) and has defended the onslaught in the High Court, Court of Appeal and Supreme Court - not to mention the US. But like the iconic characters he helped create as a 27-year-old art school graduate - and which still surround him in the same modest workshop 35 years later - he has become battle hardened.

4chan's Chris Poole: Facebook & Google Are Doing It Wrong Chris Poole delivered the most powerful 10 minutes of Web philosophy of the afternoon at Web 2.0. The man formerly known as moot - founder of anonymous image sharing den 4chan and its new, better-lit cousin, Canvas, gave us a rousing and principled picture of what the big players get wrong about online identity. "Google and Facebook would have you believe that you're a mirror," he said, "but in fact, we're more like diamonds." - multi-faceted. It was an appeal reminiscent of the one he gave at SXSW earlier this year, but it hit harder. Google Plus has since arrived, and Poole says it's even worse than Facebook for the future of online identity. Identity Is Prismatic

The enemy is the state: how the US justice system started a civil war The images are compelling, true, but they don’t compel due to any great variety. On the contrary, the experienced viewer will detect a certain dispiriting sameness almost from the outset. The only aspect that truly changes is the accompanying data, though this is mostly irrelevant detail. A boy (relevant detail: 12 years old) stands in a park’s playground, until a police car pulls up and an officer immediately – within two seconds – shoots and kills him. A man slowly exits his car at a gas station. A state trooper asks to see his licence, and after the man turns and reaches into his car to retrieve it, the trooper shoots him multiple times at close range; the shooting victim wonders aloud, “What did I do, sir?”

Don’t Mention The Class War Parents have plenty to study in the Gonski report — including data that shows expensive schooling isn't producing rich results for the students, or the country. Let's start with a simple statement with which everyone can agree: education is the key to this country's future. Now, a statement with which large numbers of people will disagree vehemently: private schools are making Australia dumber. Please discuss. But, before you do, consider this fascinating conundrum. Over the past decade or so, there has been a significant drift of students away from government schools.

To the Young Women and Men of Delhi: Thinking about Rape from India Gate Dear young women and men of Delhi, Thank you for the courage and the honour you have brought to Rajpath, the most dishonorable street in our city. You changed Delhi yesterday, and you are changing it today. Your presence, of all twelve thousand of you, yesterday, on Rajpath, that street that climbs down from the presidential palace on Raisina Hill to India Gate, getting soiled by the excreta of the tanks and missiles on Republic Day each year, was for me a kind of purificatory ritual. It made a claim to the central vista of ‘Lutyen’s Delhi’ as a space for democratic assertion in contravention of the completely draconian, elitist and undemocratic prohibitory orders that make the heart of this republic, a zone of the death, not the life and sustenance, of democracy. From now onwards, consider the heart of Delhi to be a space that belongs, first of all, to its citizens.

Investigatory Powers Bill: what's in it, and what does it mean? Internet service providers will have to store the details of every website people visited for 12 months if the new draft Investigatory Powers Bill is passed, the government has confirmed. The measure was announced by Home Secretary Theresa May in the House of Commons and is included in a raft of new powers intended to reform the way MI5, MI6, GCHQ, and others use surveillance powers. May said that "communication records up to 12 months" will have to be stored by internet and communications service providers. This means the individual webpage -- "just the front page of the websites," in May's words -- will be kept. She distinguished between domains visited and "content" -- including individual pages, searches and other information -- which will not be stored.

Sunday Times Snowden Story is Journalism at its Worst (updated below) Western journalists claim that the big lesson they learned from their key role in selling the Iraq War to the public is that it’s hideous, corrupt and often dangerous journalism to give anonymity to government officials to let them propagandize the public, then uncritically accept those anonymously voiced claims as Truth. But they’ve learned no such lesson. That tactic continues to be the staple of how major U.S. and British media outlets “report,” especially in the national security area.