background preloader

Branding, Identity & Logo Design Explained

Branding, Identity & Logo Design Explained
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? To explain this in more detail, let’s start at the top – the brand. What is branding? Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. What is identity design? What is a logo?

Related:  COMPETITORSEl Gaucho

We Are Union We would like to formally introduce you to our exciting, new digital agency brand name, Union. Since its founding 12 years ago, Studiobanks has experienced solid growth with its client portfolio, digital talent and service offering. Once a small design firm, Studiobanks has now evolved into an 18-person digital marketing powerhouse that supports many of the Southeast region’s most recognizable brands. As a digital agency, we work hard to unify our clients’ brands with customers, combine strategy with technology and match business goals with results. We work closely and collaboratively with each of our clients to build truly unified marketing partnerships. With our specialized digital marketing focus and our broad industry expertise, we deliver best-in-class strategies, innovative mediums and creative approaches on behalf of our clients.

Website Hosting and Web Servers We host our clients’ websites on precision web servers using state-of-the-art hardware, software, fastest network backbones and highest data protection. We only use high-performance Intel powered servers and our data centers feature multiple redundant power sources which lets us guarantee that your website will always be live to the world, 24/7! Bronze Hosting Plan Economy Basic Perfect for Blogs High-Speed Intel Server – Shared IP 5 GB Cloud Storage quota 5 GB Bandwidth Unlimited FTP Accounts Unlimited Email Accounts Unlimited Email Lists Unlimited Databases Unlimited Sub-domains $5.75/Month

The importance of retail branding and design Jealously is such an ugly word – but it’s the only one that I can think of. I am, of course, talking about my feelings towards the designers who have been lucky enough to work with a brand that I (quite literally) stumbled across this weekend while away in the beautiful city of York. The brand I am referring to is The Yorkshire Soap Co. Now, as many of you know who follow my design blog regularly, I am constantly bleating on about how important it is to get your company’s image, brand and whole experience right. It’s what separates you from everyone else – and there’s a lot of them! Printing Solutions - Website design Philadelphia area development hosting Multimedia Marketing Commercial Photography Still think all this technology will create a paperless society? Not any time soon. In fact, technology has not only advanced the way we market and advertise on the web, but it has also created drastic advances within the printing industry, creating new avenues to produce your printing projects more efficiently. Traditional sheet-fed offset printing, web printing, or digital printing…Short run, long run, one color, multi color, specialty coatings and die-cutting, and other special finishing techniques.

How to create a memorable brand experience Yasushi Kusume has headed up design and branding for household names like Philips and Electrolux. He has also co-written Brand Romance, a guide to building a loved brand. Here he talks through how best to create a memorable brand experience. Have you ever talked about creating a ‘full brand’, or what some call a ‘360 degree’ experience, for your brand? If you haven't, I think you should. República With an expansive career of more than 20 years in media, entertainment, sports, marketing and entrepreneurship, Jorge A. Plasencia is a shining example of leadership in both business and community. Jorge currently serves as co-founder, chairman & CEO of República, one of America’s fastest growing and leading cross-cultural advertising, digital and communications agencies.

Fette Bauersche Antiqua Font Family Google Translate says: I received from a nice man with two folders called Typoskizzenkarten a known type foundry in late 2012. In total, over 70 complete sets of figures today still known largely writings of this company. This writing, the fat Antiqua is hereby the first font that I have digitized after this card. Here I have deliberately small insecurities and mistakes of hand cut matrices included in the fund, rather than the idealized trace header. Finally, I would like to reflect the properties of the publication of the 1950 years in this font.

Advertising Agencies in Dallas What does Agency Creative do? How are we different from other advertising agencies in Dallas? It’s simple. We connect brands to customers. And we do it in a totally integrated, results-oriented manner. Nothing is left to chance. Trade Show Displays, Booths, Exhibits APG Exhibits is the #1 Provider of Trade Show Exhibits & Displays, with the Guaranteed Lowest Pricing and Best Customer Service APG Exhibits is committed to fostering a company culture that exhibits kindness in all areas of our business. We strive to create a work experience that begins internally and radiates externally through all our endeavors. We provide an employee and customer experience that accentuates benevolence, graciousness and understanding.

Yeseva One Font Free by Jovanny Lemonad » Font Squirrel This license can also be found at this permalink: Copyright (c) 2011-2012, Jovanny Lemonad (, with Reserved Font Name ‘Yeseva’ This Font Software is licensed under the SIL Open Font License, Version 1.1. This license is copied below, and is also available with a FAQ at: —————————————————————————————- SIL OPEN FONT LICENSE Version 1.1 - 26 February 2007—————————————————————————————-

Outpøst – an independent creative advertising agency Starting point. Another season, another shoot. Every time we take a new brief from Private White V.C., we’re aware that there’s many different people ready to cast a critical eye over the outcome. Anglecia Pro Display Font Free by Mint Type » Font Squirrel This license can also be found at this permalink: The Fontspring Desktop Font End User License Agreement Version 1.7.0 - February 26, 2017 By downloading and/or installing font software (“Font”) offered by Fontspring or its distributors, you (“Licensee”) agree to be bound by the following terms and conditions of this End User Licensing Agreement (“EULA”): 1. Rights Granted Fontspring grants Licensee a perpetual, worldwide, non-exclusive and non-transferrable license to: a.