The Future of Sharing on Facebook, Twitter and Google+
Users of social networks are getting tired of sharing — but that doesn't mean sharing is on the decline. A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing. Digital agency Beyond released the study for Social Media Week, along with the below infographic. Beyond makes six predictions about where sharing is headed based on the responses of 2,000 social media users in the U.S. and UK, between ages 16 and 40, who are active on either Twitter, Facebook or Google+. Among those users, 98% were active on Facebook, 60% of whom log in several times daily. First, sharing to selective lists — the Google+ Circles model — is on the rise. Second, frictionless sharing — Spotify songs shared to Facebook, for example — is on the rise. Third, discounts and giveaways will spur sharing of branded content. Fourth, the rate of social sharing will plateau as Facebook reaches the majority of the world's population.
Related: utm search