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Pinterest: Everything You Wanted to Know About 2012's Hottest Startup

Pinterest: Everything You Wanted to Know About 2012's Hottest Startup
Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest's Facebook fans are women? Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest's stunning rise and produced the infographic below. What's clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else. It also has the potential to become a forum for satire, as this fake Mitt Romney account illustrates. Since the company appears to be the hottest thing going — at least at this writing — consider this a snapshot of the next social media giant or the answer to tomorrow's trivia question.

http://mashable.com/2012/02/14/pinterest-daily-users-are-up-125-percent/

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Pinterest for Video? Chill Completes its Latest Makeover Chill transformed from a Turntable.fm for video to a Pinterest for video when it launched its redesign last month. The startup completes its metamorphosis on Wednesday with a new 'categories' feature that looks suspiciously like Pinterest's pinboards. Now when you bookmark videos, you can sort them into categories of your choice. Pinterest Certified Site Metrics are metrics that are directly-measured from the website instead of estimated. The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly. For the website owner Certified Metrics provide: A more accurate Alexa RankA private metrics Dashboard for On-Site AnalyticsThe ability to publish unique visitor and pageview counts if desired

The U.S. Army Uses Pinterest? Sir, Yes Sir! Pinterest, the social image-sharing site that has exploded in popularity over the past few months, has found itself with a strange bedfellow: the U.S. Army. The Army's Pinterest boards include topics such as "Goodwill," "Humanitarian Relief," and "HOOAH!." Each board is designed to show some aspect of Army life and the Army's mission or to connect with Army families ("DIY & Decor," for instance, might be a favorite among Army moms). It may seem strange for the Army to have a presence alongside the companies that dominate Pinterest, such as fashion, do-it-yourself (DIY) advice and retail brands.

5 successful Twitter marketing campaigns you should know about While Facebook gets a lot of the attention when it comes to ‘sexy’ marketing campaigns by brands, there are some great examples from Twitter, that show how brands are using the platform to their advantage, to engage with followers in new ways. We’ve put together a list of some of our favourite Twitter marketing campaigns, to provide you with some inspiration and great case studies for reference : The Volkswagen Twitter Zoom A great example of a live and interactive Twitter campaign from Volkswagen in February this year, to promote their sponsorship of the Planeta Terra Festival. They hid tickets to the festival all over the city, and shared the location with users via a map. The trick was however, that the map (using Google Maps) would only zoom in to reveal the locations based on how many people shared the hashtag #foxatplanetaterra on Twitter :

How You Could Get Sued For Using Pinterest The Boston Business Journal stopped using Pinterest one day after setting up its account after realizing it could be sued for images it uploaded to the site. Web editor Galen Moore started playing around with the rapidly-growing social network on Thursday as a possible way to share the visual images that the Boston Business Journal uses in its coverage of real estate development: things like blueprints, artists conceptions and photos. But by Friday afternoon he had pulled the content after taking a careful read of Pinterest's user agreement and finding out the company reserves the right to sell images users upload. "Exceptions for publishers of user-generated content protect Pinterest, but they don't protect you," Moore wrote with a link back to an earlier ReadWriteWeb article. "Unless you know you have a 'worldwide, irrevocable,' perpetual, non-exclusive, transferable, royalty-free license,' you'd better tread carefully." Like Moore, we've asked Pinterest for comment.

Creating a #Hashtag Campaign on Twitter Often the biggest results come from the smallest actions. Take Twitter hashtags, for example... The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out. Pinterest: The 10 Most-Followed Users Zoomsphere has released a list of the 10 most-followed users on Pinterest. The most popular user? Co-founder Ben Silbermann's mom, Jane Wang. The ExactTarget Blog The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives. Facebook

Attorney Says Pinterest Needs To Change It Digital Copyright Policy Questions continue to mount about Pinterest's uneasy relationship with copyright law, with one attorney (and avid Pinterest user) saying the company needs to upgrade its Digital Millenium Copyright Act policies or risk being shut down. Connie Mableson, an attorney in Phoenix, offers a point-by-point breakdown of where Pinterest's DMCA policy could get the increasingly popular social network into trouble. The problems range from simple clerical errors, like forgetting to update its registered designated agent as required by the act, to more serious problems, like failing to include "repeat infringer" language in the policy as required by federal digital copyright law. "A few simple changes will make this DMCA lawyer much more comfortable knowing her pins will not suddenly disappear one day when Pinterest is out of business due to paying other lawyers exorbitant amounts of money to defend it against claims of copyright infringement," Mableson wrote.

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