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Pinterest: Everything You Wanted to Know About 2012's Hottest Startup

Pinterest: Everything You Wanted to Know About 2012's Hottest Startup
Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest's Facebook fans are women? Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest's stunning rise and produced the infographic below. What's clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else. It also has the potential to become a forum for satire, as this fake Mitt Romney account illustrates. Since the company appears to be the hottest thing going — at least at this writing — consider this a snapshot of the next social media giant or the answer to tomorrow's trivia question. Related:  Pinterest

Pinterest for Video? Chill Completes its Latest Makeover Chill transformed from a Turntable.fm for video to a Pinterest for video when it launched its redesign last month. The startup completes its metamorphosis on Wednesday with a new 'categories' feature that looks suspiciously like Pinterest's pinboards. Now when you bookmark videos, you can sort them into categories of your choice. Chill co-founder Brian Norgard, for instance, has category pages for underwater cinematography, big wave surfing and nature time-lapse videos. Other users can follow your specific category pages in order to see updates to them on their home boards. If you're at all familiar with Pinterest, you'll recognize the system. "Everywhere we go, there’s this Pinterest for video comparison, which isn’t all that inaccurate," he tells Mashable. Chill isn't alone in borrowing some design tips from the hot visual bookmarking startup. This isn't Chill's first pivot. All of the above features have now been deleted from the site.

The U.S. Army Uses Pinterest? Sir, Yes Sir! Pinterest, the social image-sharing site that has exploded in popularity over the past few months, has found itself with a strange bedfellow: the U.S. Army. The Army's Pinterest boards include topics such as "Goodwill," "Humanitarian Relief," and "HOOAH!." It may seem strange for the Army to have a presence alongside the companies that dominate Pinterest, such as fashion, do-it-yourself (DIY) advice and retail brands. "We recognize that each social media platform has a different audience," says Chang. Of Pinterest's Facebook fans, 97% are women, and Chang has that demographic in mind when thinking about Pinterest. "We think that most of our followers so far are Army spouses," says Chang. SEE ALSO: Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC] The Army has a sharing-friendly attitude when it comes to social media content. "All of our social media content is public domain and we encourage the public to share it openly," says Chang. The U.S.

How You Could Get Sued For Using Pinterest The Boston Business Journal stopped using Pinterest one day after setting up its account after realizing it could be sued for images it uploaded to the site. Web editor Galen Moore started playing around with the rapidly-growing social network on Thursday as a possible way to share the visual images that the Boston Business Journal uses in its coverage of real estate development: things like blueprints, artists conceptions and photos. But by Friday afternoon he had pulled the content after taking a careful read of Pinterest's user agreement and finding out the company reserves the right to sell images users upload. "Exceptions for publishers of user-generated content protect Pinterest, but they don't protect you," Moore wrote with a link back to an earlier ReadWriteWeb article. In other words, if you upload an image that doesn't belong to you and Pinterest sells it, you could be sued for copyright infringement. Like Moore, we've asked Pinterest for comment.

Pinterest: The 10 Most-Followed Users Zoomsphere has released a list of the 10 most-followed users on Pinterest. The most popular user? Co-founder Ben Silbermann's mom, Jane Wang. Although Pinterest has not been able to confirm that the account is in fact run by Silbermann's mother, we do know that is his mother's name. A look at her Facebook profile, which is linked to her Pinterest profile, further indicates Wang's identity: She is friends with several other members of the Silbermann family, including Ben, and is a fan of just about everything Pinterest on Facebook. SEE ALSO: How Pinterest Is Changing Website Design Forever Beyond Wang and Pinterest's two co-founders, the rest of the top 10 are a little more diverse. Zoomsphere CEO Jakub Mach says the data was compiled with the aid of web crawlers, since Pinterest has not yet made an API publicly available. See above for a preview of the top 10 accounts.

Attorney Says Pinterest Needs To Change It Digital Copyright Policy Questions continue to mount about Pinterest's uneasy relationship with copyright law, with one attorney (and avid Pinterest user) saying the company needs to upgrade its Digital Millenium Copyright Act policies or risk being shut down. Connie Mableson, an attorney in Phoenix, offers a point-by-point breakdown of where Pinterest's DMCA policy could get the increasingly popular social network into trouble. The problems range from simple clerical errors, like forgetting to update its registered designated agent as required by the act, to more serious problems, like failing to include "repeat infringer" language in the policy as required by federal digital copyright law. "A few simple changes will make this DMCA lawyer much more comfortable knowing her pins will not suddenly disappear one day when Pinterest is out of business due to paying other lawyers exorbitant amounts of money to defend it against claims of copyright infringement," Mableson wrote.

Must-Know Pinterest User Demographics It's no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need to know about Pinterest user demographics. With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. SEE ALSO: 10 Most-Followed Users on Pinterest Using stats from comScore and a few other analyses, full service agency Modea has put a few interesting facts about Pinterest into visual form with this infographic. Flickr vs. Pinterest: Flickr Users Can Now Implement Pinterest Opt-Out Users on the Yahoo-owned photo social network Flickr can now block Pinterest aficionados from tacking Flickr pictures onto their beloved online image boards. Flickr users can block pinning by changing a "Yes" to a "No" in user Privacy Settings. Simply state "No" in the area where you "Allow others to share your stuff." The Pinterest "nopin" code will be enabled. "Flickr has implemented the new tag that Pinterest introduced, and it now appears on all non-public/non-safe pages, as well as when a member has disabled sharing of their Flickr content," Jason Khoury, Director of Yahoo! Global Product Communications told Mashable in an email. Pinterest users can pin all pictures that are public, but only if sharing is not prohibited by the images' owners. In an experiment on Flickr, we were able to pin many non-creative-commons pictures, labelled "All Rights Reserved" onto our Pinterest pinboards. SEE ALSO: Sorry, Pinterest Users: Websites Can Now Block Pinning [VIDEO]

"This is My Jam" is Like Pinterest For Music You know how it goes. One way or another, you get introduced to a new song, it sticks in your head and you want to share it with your Internet buddies. There are a few ways to go about it. You could find the song on YouTube and post a link to it on Facebook. As effective as these methods can be, they're not always perfect. A service that came out of private beta last week hopes to fill this void. This is My Jam has all the basic social features you'd expect: following, liking, commenting and, of course, integration with Facebook and Twitter for sharing songs to a wider audience. One of the key differences is in the way the content is deliberately limited on This is My Jam. The music on the site comes from various sources across the Web, including YouTube, SoundCloud, the Hype Machine and the Echo Nest. The site can also work as a promotional vehicle for new artsits, with some limitations. The site's audio player is built so that playback continues as you browse through the site.

Everything Pinterest and Tumblr Users Need To Know About Copyright Law It's hard to write a story or post about Pinterest and copyright law without at least one reader leaving a comment along the lines of "What about Tumblr?" Indeed, comparisons between the two sites are fairly obvious: while Tumblr is more of a blog platform and Pinterest is more of a link-sharing site, both are set up to allow users to easily share content they find on the Internet, and both do a great job of displaying visual content - whether or not the person sharing that content has rights to share that work. But Pinterest, in large part because of its rapid growth and sudden popularity, gets the lion's share of heat when people talk about what social networks can and can't do when it comes to copyright. And that may not be entirely fair, according to copyright attorneys we spoke with. "The copyright policies of both sites are really quite similar, and the particular focus on Pinterest seems unwarranted in my opinion," said Timothy C.

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