background preloader

Pinterest: Everything You Wanted to Know About 2012's Hottest Startup

Pinterest: Everything You Wanted to Know About 2012's Hottest Startup
Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest's Facebook fans are women?, a visual marketing firm, took a deep dive into the data to catalog Pinterest's stunning rise and produced the infographic below. What's clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else. It also has the potential to become a forum for satire, as this fake Mitt Romney account illustrates. Since the company appears to be the hottest thing going — at least at this writing — consider this a snapshot of the next social media giant or the answer to tomorrow's trivia question. Related:  Pinterest

Pinterest Certified Site Metrics are metrics that are directly-measured from the website instead of estimated. The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly. For the website owner Certified Metrics provide: A more accurate Alexa RankA private metrics Dashboard for On-Site AnalyticsThe ability to publish unique visitor and pageview counts if desired Certified Metrics are available with all Alexa Pro plans. Global Rank Alexa Traffic RankAn estimate of this site's popularity. The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. Updated Daily Rank in United States Traffic Rank in CountryAn estimate of this site's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to this site and pageviews on this site from users from that country over the past month. Bounce Rate Daily Pageviews per Visitor Male

The GSD&M SXSW SXSurvival Guide What's This Pinterest Website? Pinterest for Video? Chill Completes its Latest Makeover Chill transformed from a for video to a Pinterest for video when it launched its redesign last month. The startup completes its metamorphosis on Wednesday with a new 'categories' feature that looks suspiciously like Pinterest's pinboards. Now when you bookmark videos, you can sort them into categories of your choice. Chill co-founder Brian Norgard, for instance, has category pages for underwater cinematography, big wave surfing and nature time-lapse videos. Other users can follow your specific category pages in order to see updates to them on their home boards. If you're at all familiar with Pinterest, you'll recognize the system. "Everywhere we go, there’s this Pinterest for video comparison, which isn’t all that inaccurate," he tells Mashable. Chill isn't alone in borrowing some design tips from the hot visual bookmarking startup. This isn't Chill's first pivot. All of the above features have now been deleted from the site.

4 types of businesses that should be on Pinterest Pinterest launched less than two years ago and is still invitation-only, but its popularity has exploded recently. According to ZDNet, Pinterest received nearly 11 million visits in the week ending Dec. 1, 2011. That's a 4,000 percent growth in visits during a single week in just six months, CNET points out. This puts Pinterest in the top 10 social sites among the more than 6,000 properties Hitwise tracks. We all see cool stuff online that we'd like to share or save—aka "pin." Snark aside, it's no surprise people can find uses for this online pinboard. I understand why individuals use Pinterest, but what, if anything, can it do for companies or organizations? Cause marketing Joe Waters answers this question for causes/nonprofits in a Huffington Post article. However, he warns, you must be social and useful. Small businesses Kathleen Scarrow addresses Pinterest from the small business point of view in a "Globe and Mail" article. A good example is Etsy's boards. Journalists and the media

LikeBelt Pinterest keeps and engages members better than Twitter, data shows (exclusive) To pin or not to pin: That is not the question on Pinterest. In fact, according to data gathered by e-commerce analytics platform RJMetrics, Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined. Pinterest is the digital pin-board site that has attracted droves of arts-and-crafts enthusiasts (many of them women, but some of them rich British men) who frequently “pin” products, recipes, and fashion finds to their personalized boards. The startup has kept quiet on its fast-track to Internet fame, but, thanks to third-party analysts, we’re learning more about the reasons behind its rapid rise. In a report published Wednesday, shared exclusively with VentureBeat, RJMetrics founder and CEO Robert Moore looks at the behaviors and activities of the startup’s members. “Pinterest is conducive to sharing,” Moore said in an interview with VentureBeat.

The Secret To Pinterest's Success: We're Sick Of Each Other | Share on LinkedIn The U.S. Army Uses Pinterest? Sir, Yes Sir! Pinterest, the social image-sharing site that has exploded in popularity over the past few months, has found itself with a strange bedfellow: the U.S. Army. The Army's Pinterest boards include topics such as "Goodwill," "Humanitarian Relief," and "HOOAH!." It may seem strange for the Army to have a presence alongside the companies that dominate Pinterest, such as fashion, do-it-yourself (DIY) advice and retail brands. "We recognize that each social media platform has a different audience," says Chang. Of Pinterest's Facebook fans, 97% are women, and Chang has that demographic in mind when thinking about Pinterest. "We think that most of our followers so far are Army spouses," says Chang. SEE ALSO: Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC] The Army has a sharing-friendly attitude when it comes to social media content. "All of our social media content is public domain and we encourage the public to share it openly," says Chang. The U.S.