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State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging

State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging
Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011. The Blogosphere is constantly changing and evolving. In 2011 we are seeing bloggers updating their blogs more frequently and spending more time blogging. The type of information influencing blogging has shifted from conversations with friends, which was the primary influence in 2010, to other blogs, which for 68% of bloggers are having more of an influence in 2011. This year we have chosen to display our results according to five different types of bloggers: 2-3) Professional Part- and Full-Timers: These bloggers represent 18% of our total group. Continued on the next page Related:  jeunes et numériquesBlogging

2. Politique dans l'enseignement scolaire Amiens Expérimentation dans la Somme «Alors que le Salon Educatec/ÉducaTICE ouvre ses portes (Paris, Porte de Versailles), France Telecom – Orange annonce le lancement d’une expérimentation organisée dans 6 collèges dans 3 départements (Val d’Oise, Yvelines, Somme) autour du « cartable numérique ». C’est un panel de 300 élèves et enseignants qui vont explorer le potentiel de la tablette Samsung Galaxy Tab comme support numérique pour l’enseignement.... Itespresso, 22 novembre 2011 Bordeaux Penser dans le même temps l’outil et l’usage dans le souci constant de la plus-value pédagogique « L’académie de Bordeaux, forte d’une grande expérience pédagogique sur l’usage des TICE se lance aujourd’hui dans le déploiement des tablettes numériques. Principe de l’expérimentation Un pilotage pédagogique primordial : travail conjoint du Catice et des corps d’inspection dans le choix des établissements et des équipes, l’impulsion et le suivi de l’expérimentation, la réflexion sur l’outil et les usages. 1.

6 Ways to Write a Bad Business Blog Want people to read your business blog? Better yet, want people to read your business blog, respond positively, and take action? Then don’t: Write in the dead zone. Commenting on breaking news is smart since timely relevance attracts interest. But there’s a definite timeliness window; fall outside it and you always lose. Either immediately post your thoughts on breaking news or wait months or years to let time and hindsight provide the spark for reimagining the topic. Play the catchy headline game. Never write a post based solely on a catchy headline, and never tack on a click-generating headline unless those are the last clicks you actually want to generate. Write because it’s on your calendar. If you don’t have something to say, don’t say anything. Try to be Bill Simmons. Don’t try to be Faulkner or Hemingway or Perez Hilton. Write “I Think” Posts. If you don’t know, don’t write. Preach to your choir.

How Small Business Is Using Social Media [STATS] The University of Maryland's Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. The data comes straight from the university's third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008. The study concludes that nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less. Clearly social media has become a valuable tool for small businesses, but we're especially curious to see how Twitter adoption rates fluctuate over the time. [img credit: mfinelydesigns]

Open Source Training - Marakana 7 Reasons to Rethink Your Blogging Strategy: New Research Is your business working with bloggers? Do you blog? This article examines new research that shows blogging is here to stay. Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years. Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse). Number of Blogs Grows 14 million blogs were added since July 2011 (as of 12/2/2011). If people are adding nearly 3 million blogs per month, surely this is a tool worth understanding and maximizing. In this report, bloggers fall into one of five categories: ***Please note that Technorati’s data is heavily skewed by the presence of 60% hobbyist bloggers—people who blog as a way to express themselves or influence their community, but don’t seek to make money. #1: Bloggers are young, educated and experienced Bloggers come from all over the world and span the age range. Nearly 60% of bloggers are between the ages of 25 and 44. Bloggers are highly educated.

L'Agence nationale des Usages des TICE - Les tablettes tactiles dans l’enseignement : premières études par Mônica Macedo-Rouet * Les tablettes tactiles ont fait leur entrée dans les établissements scolaires français depuis à peine un an. Le site Educnet recense sept expérimentations au niveau national, qui concernent des écoles, collèges et lycées (consulter le menu « Voir aussi »). Ces études soulignent l’importance des applications logicielles et de leur adaptation à l’enseignement, l’intérêt de la mobilité dans l’usage des tablettes, et la perception positive, mais aussi critique, des élèves vis-à-vis de cette technologie. L’importance des applications logicielles Une équipe du Teachers College de l’université de Columbia vient de réaliser deux études pilotes pour évaluer la perception d’étudiants de licence et de lycéens sur les fonctionnalités de différentes applications de lecture électronique. Mobilité et besoins particuliers Les principaux avantages constatés de l’usage de tablettes étaient : Les expérimentations en France Pistes d’usage Recommandations date de publication : 09/06/2011

Blogging is core responsibility of a CEO - Be the Voice Blogging should be a core responsibility of a CEO June 16th, 2009 Welcome to the Be the Voice blog and podcast. There are lots of great stories here. Please read, listen, and add your comments. Remember to subscribe to my podcast on iTunes and this blog. If you or someone you know is a great industry voice that I should interview, please let me know. Interview with Paul Levy [17:50m]: Play Now Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, “Running a Hospital.” Summary: Paul Levy knew nothing about health care, medicine, or running a hospital, yet he still found it fascinating. Full Article: Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center (BIDMC) in Boston, Massachusetts, which also happens to be the hospital where my father, Dr. Paul Levy, CEO Beth Israel Deaconess Medical Center No experience? Public blogging actually inspiring clinicians Getting caught making a blogging faux pas

Global social networking revenues to double by 2016, report says Did you know that Facebook was gaining ground in all emerging markets, including Brazil where one-time champion Orkut seems less and less unbeatable? And did you know that altogether, social networks now have over one billion users across the globe? According to a report from the market intelligence firm Strategy Analytics, facts like these are expected to result in a 121% increase in global social networking revenues by 2016. Growing in emerging markets, maturing elsewhere According to the firm’s 2011 Global Social Network Market Forecast, this revenue should reach $12.6 billion in 2016, doubling this year’s figures. This may impact revenues in two ways. Beyond Facebook According to the report’s author, the analyst Leika Kawasaki, it’s not just about Facebook: “While Facebook remains the top social network worldwide with over 800 million active users, other regionally focused social networks continue to meaningfully augment a rapidly growing market.” Liked this?

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