background preloader

100 more social media statistics for 2012

100 more social media statistics for 2012
You may have had the honour of reading one of my previous literary masterpieces, 100 social media statistics for 2012 in January. It has taken me just one month to collate another 100 social media statistics from countless (reputable) websites and articles (some of which are listed at the bottom of this article). Actually there may not be exactly 100 statistics here, but I figured it was close enough. I am going to aim to create one of these articles each month or so, so we can all keep up to date with the most recent statistics (and you don’t need to read 30 articles to get a full picture… like I did). And now, for the statistics: General social media statistics 2012 Social media statistics for Asia (Pacific), Europe, South America and North America 2012 Social media for business statistics 2012 Facebook Statistics 2012 Twitter Statistics 2012 Social media for Shopping statistics 2012 YouTube Statistics 2012 Mobile Statistics 2012 And that’s all I have to say about that.

Men Are from Google+, Women Are from Pinterest Somewhere, Sinbad is cloistered in an isolated room, eagerly awaiting more material about how men and women are different. The latest: Gents love Google+, while women are really into Pinterest. Over the weekend, an amazing stat was bandied about by various tech sites: More than 97% of social photo-sharing site Pinterest’s Facebook fans are women. While plenty of the site’s 10.4 million registered users are men, its key demographic is women between the ages of 18 and 34. (MORE: What You Need to Know About Pinterest) A quick perusal of the site finds plenty of photos exemplifying beautiful design and fashion, which — though not solely the domain of women — certainly attracts its fair share of them. If Pinterest is a stylish woman browsing through home decor magazines, Google+ is the software engineer staring at a stark white screen. All in all, two-thirds of the people using Google+ are men, according to data compiled by Website-Monitoring.com.

Americans spend 100K years on Facebook each month (infographic) From posting status updates to consuming news, the collective time Americans spend on Facebook amounts to more than 100,000 years each month. The eye-popping figure comes by way of statistics portal Statista. The company pulled data from comScore, Compete, and Google Ad Planner on social network usage in the United States. The infographic included below, made exclusively for VentureBeat, vividly depicts how Facebook is by far the most dominant social network stateside. Facebook attracts 167 million unique U.S. visitors per month. Ignoring Facebook for a second, Pinterest and Tumblr are standouts when it comes to average time spent on site. A look at the graphic also shows that nascent Google+ already commands a commendable 18 million unique U.S. visitors per month. For some additional perspective, consider the time Americans spend on Facebook each month is more than 600 times the time they spend on Google+, according to Statista’s calculations. Photo credit: Michell Zappa/Flickr

Psychologists Identify Twitter and Facebook Personality Types - Ideas Market By Christopher Shea Are you more the Facebook or Twitter “type”? Psychologists have identified personality differences in users of the two social-media sites. Three hundred people were quizzed about their social-media habits, and also took a test of personality. That test focused on the “Big Five” personality traits: neuroticism, extraversion, openness, agreeableness, and conscientiousness. But the psychologists also measured some more-specific qualities, including sociability and “need for cognition” (basically, intellectual appetite). People who used Facebook largely to socialize tended to be younger, more social, and more neurotic — suggesting that Facebook habitués use the site partly as a tool to alleviate loneliness, the researchers said. There were interesting differences, too, when it came to using the two sites to seek or spread information.

The Future of Sharing on Facebook, Twitter and Google+ Users of social networks are getting tired of sharing — but that doesn't mean sharing is on the decline. A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing. Digital agency Beyond released the study for Social Media Week, along with the below infographic. Beyond makes six predictions about where sharing is headed based on the responses of 2,000 social media users in the U.S. and UK, between ages 16 and 40, who are active on either Twitter, Facebook or Google+. Among those users, 98% were active on Facebook, 60% of whom log in several times daily. First, sharing to selective lists — the Google+ Circles model — is on the rise. Second, frictionless sharing — Spotify songs shared to Facebook, for example — is on the rise. Third, discounts and giveaways will spur sharing of branded content. Fourth, the rate of social sharing will plateau as Facebook reaches the majority of the world's population.

Larry Magid: Facebook Isn't Addictive -- It Just Makes People Happy A lot has been written about "Facebook addiction." Indeed some press coverage of a recent study from the University of Chicago suggests that "Facebook and Twitter are more addictive than cigarettes or alcohol." But a new study published in the journal Cyberpsychology, Behavior, and Social Networking puts a positive spin on the issue. Could it be that, just like eating chocolate, Facebook and Twitter are simply fun and pleasurable? The word "addictive" doesn't appear once in the report, "Why Is Facebook So Successful? The researchers analyzed users' skin conductance, blood volume pulse, electroencephalogram (brain waves), respiratory activity and pupil dilation in 30 healthy subjects "during a 3-minute exposure to a slide show of natural panoramas (relaxation condition)," and "the subject's personal Facebook account" and found that Facebook use correlated with responses from people who are in a positive emotional state. So, is this a bad thing?

Adults Like Facebook More Than Teens, Pew Says The majority of adults, 85 percent, in a new study believe that visiting social networks like Facebook are a pleasant way to spend time. The report was published today by Pew Research Center’s Internet & American Life project. Among the study’s highlights are these numbers: Only a small sampling of adults said their experience on social networks was unpleasant. When it came to unpleasant behavior on Facebook, adults have seen their share, but incidents occur far less frequently than with teens. Pew’s study of adults reveals far different — and significantly more positive data — than a similar report issued late last year about the experiences online of young people aged 12 through 17. Today’s report says that adults are somewhat more likely to stand back, not get involved, and ignore offensive behavior they find online. Among the more disconcerting statistics from last year’s report:

Beyond Facebook: The Rise Of Interest-Based Social Networks Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments. He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb. You can follow Jay on Twitter @jay_jamison or read his blog at www.jayjamison.com. With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. The numbers tell the tale around users’ appetites for these new interest-based social networks. On Thumb, a community for instant opinions, user engagement has mushroomed in its short history. What accounts for the fast growth of these interest-based social networks, and what does it mean for Facebook’s future? Both. Excerpt image credit MignonGameKit.org

Why We Speak Freely on Social Networks We message on Facebook but in-person I'm awkward and you're shy. When our Twitter conversation went from @ messages to direct messages, you seemed more reserved and I felt more open to speak my mind. Let's follow each other on Pinterest and share the pictures that are in our mind. I just want to be in your head. Social networking sites give us portals into another person's (user's) mind, so far as that person (user) makes public their thoughts, ideas, feelings and desires. Social networks are both a space of freedom and a place of imprisonment. Yet in speaking our minds on social networks, we not only share information we also embody the medium itself. The Medium is the Message There is a symbiotic relationship between message and medium, and that medium influences how the message is perceived. Don't Look at Me, I Won't Look at You When we do not have to look each other in the eye, we are more honest with each other. You Are a Liar, a Bully and a Freak! Thumbnail image via Shutterstock.

Facebook takes a toll on your mental health By Stephanie PappasLiveScience Facebook's initial public offering of stock is likely to make a lot of developers and designers of the site very wealthy. But for many users, frequent Facebooking may not be so beneficial. According to three new studies, Facebook can be tough on mental health, offering an all-too-alluring medium for social comparison and ill-advised status updates. The thread running through these findings is not that Facebook itself is harmful, but that it provides a place for people to indulge in self-destructive behavior, such as trumpeting their own weaknesses or comparing their achievements with those of others. Take status updates. But once you've collected all those friends, viewing their status updates is a downer, Mukesh said. For people with just a few friends, viewing status updates wasn't a problem. "A small number of friends means a low probability of viewing others showing off," Mukesh said. More from LiveScience: More from Vitals:

14 Trends of Social Media Culture The Merriam-Webster Dictionary defines a trend as a line of general direction or movement; and as marketers, we are comfortable connecting ourselves to data, numbers and other mathematically related phenomena. When taking both of these facts into consideration, we know very well how important identifying trends is to success in any industry, so when we have an opportunity to get some “insider information,” we are truly pleased. Social Media Week gave us our latest opportunity to spot online trends to which we should take heed when looking to communicate through what may very well be today’s most popular online channel. 1. FOMO: the Fear Of Missing Out Born out of the old trend of Radical Transparency – the show all, tell all way of living life in the total open and subsequent one-upmanship – the fear of not remaining up-to-date on all that is new keeps people connected to their networks by using social media channels. 2. 3. 4. 5. 6. 7. There are 845 million people now on Facebook. 8. 9.

Related: