The 2012 Fortune 500 Social Media Statistics - To what degree has social media changed advertising? Call us obsessed freaks that eat every CMO survey alive. But believe us; most CMOs and other C-level executives see social media as top priority, with a mandate and budget to execute. This Fortune 500 infographic might explain you the why… Some insights might surprise you. Like the shocking low number of brands – only 23% – that now have a corporate blog. See the full infographic below. Besides the very low percentage of blogs, what else were surprising stats to you? Hopefully you are willing to share a few of your thoughts with our readers.
There is an “app” for that: Mobile technologies and learning « global-e: a global studies journal Lynne M. Rudasill From the adze maker to the Gutenberg Bible to Project Gutenberg to the mobile “app,” technological advances both impact and support human society. Although most of these apps are developed for the i-device environment (IPhone, IPad, or IPod), many are now being created for the Android operating system and others. Mobile technologies are readily available in academic libraries. Beyond the academic library, applications have been developed that provide support for fieldwork in the social sciences as well as the hard sciences. Although the use of mobile application technology in learning is still new, there is a developing literature on the subject. Further, a developing body of research being published specifically targets mobile devices and mobile learning. Lynne Rudasill is Global Studies Librarian and Associate Professor of Library Administration at the University of Illinois at Urbana-Champaign. References Caron, A. and Caronia, L. (2008). Like this: Like Loading...
The State of Social Media and Social Media Marketing in 2012 untitled From the Editors … Welcome to the April 2012 issue of the Learning Technology newsletter on Social Networks and Social Computing in Technology-Enhanced Learning. Since the birth of social networks and social computing many investigations have been conducted on how to utilize and use social networks and social computing efficiently for different purposes. In this issue, we look into current research on social networks and social computing in technology-enhanced learning and introduce research works on using new concepts, teaching strategies and tools/technologies that support the use of social networks/computing to enhance learning. Hernández-Leo et al. present two social tools for educators which have been developed through Spanish- and NSF-funded projects. The issue also includes a section with regular articles (i.e. articles that are not related to the special theme). Special theme of the next issue: Data mining and web mining for educational purposes Editors Sabine Graf karagian@uth.gr
The State of Social Media 2011: Social is the new normal inShare889 Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. Social media is clearly becoming the new normal. But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. 1) Skeptics will now be recognized as laggards as they now officially stand in the way of progress.
iPad Drives Tablet Growth While Android Tablets Slump Mobile | Research iPad Drives Tablet Growth While Android Tablets Slump Worldwide shipments of tablets increased significantly in the first quarter of 2012, driven by strong sales of Apple's iPad. But owing to a slump in Android tablet sales, overall growth was weaker than expected, according to a report released by market research firm IDC. Meanwhile, on the smart phone front, Apple dropped to second place as Samsung more than tripled its unit shipments in the quarter to land in the top slot. Tablets: iOS Dominates Overall worldwide tablet shipments grew 120 percent from 7.9 million in first quarter 2011 to 17.4 million in first quarter 2012, according to IDC's latest Worldwide Quarterly Media Tablet and eReader Tracker. For the quarter, Samsung moved up to second place, with Amazon, Lenovo, and Barnes & Noble rounding out the top 5. However, Mainelli said Android vendors are beginning to see some momentum and are expected to rebound going forward.
Charlene Li: The future of social media Jeff Barrett SAN MATEO, Ca, May 9, 2012 — Charlene Li is one of the most respected voices in social media today. Her book “Open Leadership” is a New York Times bestseller. She also struggles planning a trip just as much as I do. Her relatable approach is why I approached her for an interview. What is interesting about the future of social media is how behavior is evolving. The greatest takeaway may be for companies. Read the interview and you’ll understand why many people, including myself, take the advice of Charlene Li. 1. I believe that in the future, social media will be like air – it will be anywhere and everywhere we want and need it to be. I wish I knew what will be hot 12 months from now – and if I did know this, 1) I wouldn’t be writing about it. That said, one of the trends that we at Altimeter are watching closely is “The Dynamic Customer Journey.” Here’s a small example: Do a Twitter search on your favorite grocery store. 2. 3a. 3b. 4. 5. You ask good, tough questions! 6.
Mobile Learning on Campus: Balancing on the Cutting Edge Mobile Learning Mobile Learning on Campus: Balancing on the Cutting Edge Universities that roll out campuswide mobile initiatives say they are sending a message that they are unafraid to experiment with technology. As soon as the Illinois Institute of Technology announced last May that it would be giving all 400 incoming freshmen Apple iPads, a lively debate broke out online at TUAW.com (The Unofficial Apple Weblog) between people who saw it as a marketing gimmick to attract students and others who believed it was an honest attempt to implement a new and useful educational technology. Mike Gosz, IIT’s vice provost for undergraduate affairs, has heard sarcastic comments about the project, and he readily admits that the desire to be seen as an innovative campus played a role in the decision. So she is sympathetic to academic officials who are criticized for rapid deployment of new tech tools. Rankin is in a position to know about these things.
HOW TO: Build a Social Media Education Program for Your Company The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog. In the past few years, businesses have increasingly dedicated resources to creating social media strategies in hopes of boosting site traffic, sales and brand engagement. Joining social networks like Facebook, Twitter and YouTube, companies have struggled to create unique user experiences and provide value for followers, while also meeting management expectations and program goals. The biggest social media challenge for businesses in 2011 will be to rethink their social media strategies to make them sustainable and scalable. We spoke to representatives at Dell, Intel and Constant Contact to discuss how building social media training programs has helped their companies do just that. 1. 2. 3. A sample question from Constant Contact's assessment quiz 4. 5. 6.
No Access Paper ID 35046 Subscription required for full-text access Purchase individual articles and papers Receive full-text access to individual articles for $9.95 USD each. Subscribe for faster access! Subscribe and receive access to 100,000+ documents, for only $19/month (or $150/year). Already have access? Individual Subscription If you have an individual subscription, sign in here for access Institutional Subscription You don't appear to be accessing the site through a subscribing institution (your IP address is 192.99.46.37). If your university, college, or library subscribes to EdITLib, you may be able access full text articles through a login page. You can search for your instition by name or by location. Login via Institution Preview Authors Nathaniel Ostashewski, Athabasca University, Canada ; Doug Reid, The 2Learn.ca Education Society, Canada World Conference on Educational Multimedia, Hypermedia and Telecommunications, Jun 29, 2010 in Toronto, Canada ISBN 978-1-880094-81-5 Abstract Citation