background preloader

The Social Media Salary Guide [INFOGRAPHIC]

The Social Media Salary Guide [INFOGRAPHIC]
Social Media Week is upon us, so we thought it would be appropriate to delve into the social media industry and see how its salaries stack up. Social media is an evolving and cutting-edge field, so it should come as no surprise that you can make a great living managing a brand's presence on Twitter, Facebook, YouTube, Tumblr, LinkedIn, Google+, Pinterest, Instagram, Foursquare and other social platforms. In the infographic below, produced by OnwardSearch, you can see where the social media jobs are concentrated, the breakdown of job titles in the industry, and how much dough the average social mediate is bringing home each year. Does this stack up with what you've seen in the industry? Infographic courtesy of OnwardSearch Every week we post a list of social media and web job opportunities. Head of Community at Quirky in New York City Senior Vice President, Digital Strategy at Ogilvy Washington in Washington, D.C.Web UI Developer - Internet Health at Healthline Networks in San Francisco

5 Essential Spreadsheets for Social Media Analytics Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. Social media analytics and tracking can be very time-consuming and expensive. That's why many social media marketers and power users are in constant search of free, efficient alternatives. Most of the scripts that run the spreadsheets are "public," meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). 1. GetTweets is a simple and fast Google Spreadsheet script that lets you quickly export Twitter search results into a spreadsheet. Increase the number of results returned — up to 1,500. Spreadsheet details: Public script? 2. FacebookLikes script evaluates Facebook user interaction for any given range of URLs. Public script? 3. Public script? 4. Public scripts? 5.

When is the social curation bubble going to burst? You just can’t move for social curation services right now. The biggest noise might be coming from Pinterest, which is growing like a weed — but whether it’s the new-look Delicious, Switzerland’s Paperli, shopping curation site Svpply, image service Mlkshk or another site, the fact is that almost everybody seems to want to help you save and sort and share the things you find on the web right now. With this swirl of activity, then, it’s no surprise to hear that Parisian service Pearltrees — slogan “collect, organize, discover” — has just raised another $6 million of funding, led by local conglomerate Groupe Accueil. The company, which has been running in public since 2009, welcomed the injection of funds as a way to help expand and scale up its system for bookmarking and organizing, which is based around a clustered visual interface. And it needs that scale. When I made the comparison between the two services, however, Pearltrees’ marketing chief François Rocaboy objected.

10 Tips for Creating a Social Media Policy for Your Business Policy. It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. As Beth Kanter writes, “Trust is cheaper than control.” This article will explain how social media policies differ from other policies and give you 10 tips to help create an effective social media policy. Why Social Media Policies? Social media policies are different. The risks are uncertain. Given an uncertain environment and unclear risks, how do we move forward? There are hundreds of sample social media policies on the Internet. However, in order to create policies that work – really work – we must first lay the groundwork. Here are 10 strategies you can implement today. #1: Gather Your Team A social media policy cannot be written by one person alone. Who needs to be on your social media team?

Report: Content and the New Marketing Equation inShare318 Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience as we knew it is waning. Such is true for organizations. Marketers can serve customers and prospects with content through every phase of awareness, branding, intent, conversion, and customer service. When you study the intentions and architecture of many branded social media campaigns and strategies overall, it’s difficult to not wonder whether social media isn’t an oxymoron in its current incarnation. Good friend Tom Foremski recently observed that, “Corporations are being pressured by legions of ‘experts’ to exploit social media as a lucrative sales and marketing channel. As Rebecca notes… 1. 2. 3. 4. 5. 1. 2. 3.

Social media - Social commerce revenues will grow sixfold in five years, says a new report While few retailers have reported sustained success with selling products on Facebook, social commerce is set to take off over the next five years as consumers and retailers become accustomed to buying from social media storefronts, according to a report by consulting firm Booz & Co. The report, “Turning ‘Like’ to ‘Buy’: Social Media Emerges as a Commerce Channel,” estimates that social commerce sales will reach $5 billion worldwide this year, with $1 billion coming from the United States. By 2015, social commerce sales will total $30 billion, with $14 billion coming from the United States. That estimate is based, in part, on a 2010 Booz & Co. survey that found 27% of consumers said they would be willing to purchase physical goods through social networking sites. Retailers selling on social networks such as Facebook may be able to leverage some of the sites’ features. The report notes that Facebook isn’t the only social network on which consumers are shopping.

Hoo-ah: How the US Army Has Become a Social Media Leader Over the past several years, the US Army has developed an exemplary program in exploiting numerous social media methods, and done so without a lot of flash, expense, or personnel. They have an engaged audience, numerous followers, and maintained a multi-pronged campaign into all of the major social media networks, including recent beach-heads in Pinterest and Google+. All this, and with a five-person team based in the Pentagon and without spending much in the way of budget too. Just look at this slide showing the numbers. Let's take a tour of the Army social media landscape and show you what they are doing right. They are a content machine. This was shared more than 375 times and Liked by more than 2,000 Facebook users. Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel by Matt Anderson, Jennifer Brusa, Jerell Price, and Joe Sims Published: January 19, 2011 The market for social commerce (s-commerce) will explode over the next five years as companies race to establish stores on social networking sites. Loading... Matt AndersonJoe Sims Jerell Price Jennifer Brusa Perspective Turning “Like” to “Buy” Social Media Emerges as a Commerce Channel Contact Information BerlinDr. ChicagoJennifer BrusaAssociate+13125784550jennifer.brusa@booz.com DallasJoe SimsPartner+12147126636joe.sims@booz.com DubaiKarim SabbaghPartner+97143900260karim.sabbagh@booz.com DüsseldorfRoman FriedrichPartner+492113890165roman.friedrich@booz.com FrankfurtOlaf AckerPartner+496997167453olaf.acker@booz.com Hong KongEdward TseSenior Partner+85236506100edward.tse@booz.com HoustonMatt AndersonPartner+17136504142matt.anderson@booz.com New YorkFabian Seelbach Senior Associate+12125516073fabian.seelbach@booz.com erience

3 accurate metrics for ROI on social media campaigns Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. These metrics fail to provide an overarching picture of which marketing programs are increasing their revenues. There are five metrics that accurately measure success in terms of ROI and revenues from social media for all enterprises, both big and small, B2B and consumer web, and across multiple geographies. The following post provides case studies for three of these five metrics. 1. Challenges: Social media is great for creating awareness and engagement, but it is hard to measure how many people convert to customers. For example, someone might see that a friend has posted a link to a brand’s website on Facebook. Best practice: As the associate director of social practice at Moxie Interactive, Daniel Cho has tackled the problem of measuring social media conversion. 2. Ami M.

C-Level: Social Enterprises and Steak Dinners: 10 Ways to Become Truly Social | Epicenter I’m concerned that the social transformation we keep hearing about has a couple of glitches. First, our collective understanding of what it means to be a social enterprise needs to be re-defined. What does it mean to be social? The second issue is that if we continue to act in a socially uninformed and uninspired manner, some of our new social enterprises may suffer the same fate that took down so many e-businesses at the beginning of this century. The problem begins with how we’re defining “social enterprise.” This is not the case. We can’t automatically make employees interact in deep and sustainable ways simply by hitting the ‘On’ button, creating a Facebook page, launching internal social communication or real-time performance feedback platforms and replacing e-mail addresses with hash tags any more than we could generate long-term shareholder value by slapping an ‘e’ in front of our business name. 1) Do away with one-way conversations. 2) Connect and collaborate. 6) Give trust away.

Related: