Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine Create Facebook Fanpages easily with Free Wordpress Templates! Comment les entreprises gèrent le multilingue sur Facebook – Actualité #Webdesign #Graphisme – Olybop.info< Comment les entreprises peuvent-elles gérer le multilingue sur Facebook ? C’est la réponse que je vais essayer de vous apporter dans cet article. Tout le monde le sait, les pages fans Facebook sont de plus en plus importantes dans la stratégie marketing d’une marque et nous voyons apparaître sur la majorité des supports de communication le bouton « like » facebook. Devenez Fan de la marque ! (mails, affiches, produits, publicités…) Oui mais pourquoi ? Je pense actuellement aux grandes marques, celle qui ont une notoriété internationale et qui ont besoin de communiquer dans une maximum de langues. Les entreprises ont depuis toujours compris que pour pérenniser sa marque, il fallait créer une communauté. La géolocalisation est donc une des données que les marques peuvent utiliser pour personnaliser ce contenu. Quelles sont les problématiques soulevées avant de communiquer sur page fans ? - Quelle est votre cible principale ? - Comment allez vous gérer par la suite ce multilangues ?
What Is Facebook Becoming? Via: Online Schools Facebook surrounds us. Most major media channels, brands, organizations, trade groups, non-profits and institutions have a presence on Facebook. Besides being on Facebook everyone is pointing everybody to “connect” with them and their audience on Facebook. Over 70% of the US population is on Facebook and the exchange of daily conversational activity is staggering. Revolutionary Representation The activities generated via Facebook and the represented influence on the human network point to revolutionary change in human behavior, market interactions and consumption. The significance and meaningful representation of Facebook’s activity has more to do with the world we live in than it has to do with Facebook. Human interactions are necessary for life as we define it. While the rise of activity on Facebook is significant it is only a representation of the moment. Care to add to these observations?
10 Best Facebook Campaigns Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Facebook Map Improve Engagement on Your Brand's Facebook Page [STATS] If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. Good timing on Facebook depends on the day of the week, too. Entertainment: Friday, Saturday and Sunday are huge, as that is when people are most inclined to see a movie or go to a concert.
Unlocking Viral Secrets On Facebook: MIT Study Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study. The effectiveness of different Facebook strategies was determined by randomly giving users of Facebook apps different experiences and observing how activity spreads throughout the network. Researchers found the winning strategy to be up to two times more effective than email, and 10 times more effective than banner ads. Here's how it all breaks down. Passive Vs. After gaining rare access to an actual business about to launch a Facebook app, Professor Sinan Aral of NYU and MIT and Dylan Walker of NYU were permitted to randomly assign two versions of the product and record user network activity. In the "passive" broadcast version, the app would automatically post to a user's newsfeed as they interacted with the product, such as declaring their favorite movie or writing a scathing movie review. Email Vs. Deeper Insights
IFrame Apps 6 Things NOT to Do On Facebook As a Brand Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something to get excited about. Many of the changes will provide brands an opportunity to interact on Facebook in ways that were previously unavailable. For example, with brands now having their own identity on the site, it opens doors for business owners to interact as the brand itself, not just a representative of the brand. If you’re a business owners now heading to Facebook to claim your territory or even if you’re one who’s been there for a while, below are some common Facebook mistakes you’d be wise to avoid. Mistake: Creating a Profile Page instead of a Brand Page Because Facebook was created on personal profiles, many business owners still think a profile is what they need to promote their business. I noticed this mistake a lot while doing competitive research for a political candidate recently. Mistake: Cutting Off Wall Interaction Social media is informal.
The Social Network’s Screenplay Writer Quits Facebook [Headlines] This article titled “The Social Network’s Aaron Sorkin quits Facebook” was written by Catherine Shoard, for guardian.co.uk on Wednesday 22nd June 2011 16.34 UTC Aaron Sorkin, who won an Oscar in February for his screenplay for Facebook drama The Social Network, has quit Facebook, it was revealed today. Sorkin, 50, was speaking at the Cannes Lions International Festival of Creativity at a session alongside David Simon, creator of The Wire and Treme. His admission came as part of a discussion of the downsides of sites such as Twitter. Sorkin described himself as “this side of being a Luddite”, and said he had been on Facebook while he making the film, but had since given up his account. “I have a lot of opinions on social media that make me sound like a grumpy old man sitting on the porch yelling at kids,” he said. The Social Network chronicled the ascent of Mark Zuckerberg, who created the website while studying at Harvard, then battled two lawsuits from aggrieved former colleagues.
Risk Reduction Strategies on Facebook Sometimes, when I’m in the field, I find teens who have strategies for managing their online presence that are odd at first blush but make complete sense when you understand the context in which they operate. These teens use innovative approaches to leverage the technology to meet personal goals. Let me explain two that caught my attention this week. Mikalah uses Facebook but when she goes to log out, she deactivates her Facebook account. She knows that this doesn’t delete the account – that’s the point. She knows that when she logs back in, she’ll be able to reactivate the account and have all of her friend connections back. Mikalah is not trying to get rid of her data or piss of her friends. Shamika doesn’t deactivate her Facebook profile but she does delete every wall message, status update, and Like shortly after it’s posted. I asked Shamika why she bothered with Facebook in the first place, given that she sent over 1200 text messages a day. Related tweets: