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Brainstorming Doesn’t Really Work

In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets. At the time, B.B.D.O. was widely regarded as the most innovative firm on Madison Avenue. Born in 1888, Osborn had spent much of his career in Buffalo, where he started out working in newspapers, and his life at B.B.D.O. began when he teamed up with another young adman he’d met volunteering for the United War Work Campaign. By the forties, he was one of the industry’s grand old men, ready to pass on the lessons he’d learned. His book “Your Creative Power” was published in 1948. “Your Creative Power” was filled with tricks and strategies, such as always carrying a notebook, to be ready when inspiration struck. The book outlined the essential rules of a successful brainstorming session. The underlying assumption of brainstorming is that if people are scared of saying the wrong thing, they’ll end up saying nothing at all.

Labs and co : vers une innovation ouverte, collaborative et sociale (1/2) Quelque soit leur nom, (LivingLab, Fab Lab, Hackerspace, Techshop, MediaLab, Electrolab …) nombreuses sont les récentes émergences de ces lieux d’un genre nouveau. Si des différences notables existent, un point commun principal réunit ces « ateliers » : l’innovation ouverte et sociale. Pour mieux appréhender cette nouvelle manière de concevoir, nous vous proposons de plonger au cœur des Fab Labs. Vous avez dit Fab Lab ? Un Fab Lab (abréviation de Fabrication Laboratory) est une plateforme ouverte de création et de prototypage d’objets physiques, « intelligents » ou non (selon la définition élaborée par la Fing). Les Fab Labs reposent souvent sur l’open source et s’opposent au copyright. Les Fab Labs conduisent à la démocratisation de la production et à sa relocalisation par le biais des outils numériques. Des lieux et des projets Les Fab Labs fonctionnent en réseau et représentent à certains égards des « fabriques de communautés ». Ils sont en effet indépendants, mais connectés.

3 Ways To Predict What Consumers Want Before They Know It The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas. Steve Jobs once said, “It is not the customer’s job to know what they want.” That’s absolutely right. The quest to identify opportunities for innovation starts with pinpointing problems customers can’t adequately solve today. To discover your quarter-inch holes, obsessively search for the job that is important but poorly satisfied (for more on the underlying theory of jobs to be done, see The Innovator’s Solution by Clayton M. 1. In 2000, when A.G. Lafley is gifted at communicating complicated ideas in simple ways. Lafley urged P&G to understand their boss as never before. 2. Consider jeans shopping. 3.

Why Being Sleepy and Drunk Are Great for Creativity | Wired Science Here’s a brain teaser: Your task is to move a single line so that the false arithmetic statement below becomes true. Did you get it? In this case, the solution is rather obvious – you should move the first “I” to the right side of the “V,” so that the statement now reads: VI = III + III. Here’s a much more challenging equation to fix: In this case, only 43 percent of normal subjects were able to solve the problem. Of course, this doesn’t mean you should take a hammer to your frontal lobes. This helps explain a new study led by Mareike Wieth at Albion College. A man has married 20 women in a small town. And here’s another classic puzzle: Marsha and Marjorie were born on the same day of the same month of the same year to the same mother and the same father, yet they are not twins. Did you solve these brain teasers? The other half of the problems given to the students were standard analytic problems, such as long-division and pre-algebra equations. Cracker Union Rabbit

Le “codév” décrypté : progresser en aidant les autres Autour de la table, cinq personnes prennent place pour leur séance mensuelle de codéveloppement (lire aussi l'encadré). Ce soir, c'est Martin le "client". Il va livrer à ses pairs, désignés comme "consultants" pour l'occasion, la problématique qu'il souhaite explorer. Jacqueline, coach, est "facilitatrice", garante du respect des règles et du déroulement de la séance. 1. 2. 3. 4. 5. 6. Développer son écoute Anh Thai, manager chez HSBC, voit deux avantages à la méthode : "Quand je suis arrivée dans le groupe de "codév", j'étais fragilisée par la restructuration de mon entreprise. Sortir de l'isolement En inter ou en intra-entreprise, le codéveloppement réunit toujours des pairs, hors rapport hiérarchique, afin d'instaurer la confiance indispensable aux échanges. Empathie et bienveillance. Les limites des formations théoriques pour les managers. Les risques d'implantation d'une nouvelle méthode sans garde-fou existent

The Giant Mirror of Viganella Viganella is a small village in Italy located right at the bottom of a deep valley, and surrounded by high mountains on all sides. This means that naturally, every year from mid-November to early February, the region has absolutely no sunlight. The return of the sun’s rays on the 2nd of February was celebrated with joy every single year for several centuries. That is, until December of 2006, when the problem was fixed forever. Thanks to the brilliance of Giacomo Bonzani, an architect and sundial designer, there now resides on the slopes of a mountainside above Viganella, a giant mirror that reflects sunlight into the town square. According to Bonzani, who first came up with the idea of reflecting sunlight on to the square, no one believed it was possible at first. Let’s just hope someone doesn’t decide to turn the device into a sun-death ray and fry the entire population…What? Reddit Stumble

Female Superheroes of 1887 Here's a great collection of comic book art from Teenage Mutant Ninja Turtle cover artist, Michael Dooney. In this series of art, he's taken some of the classic female comic book superheroes and villains and given them a victorian-style 1887 makeover. Les 5 défis du collaboratif Jusqu’à présent, les entreprises ont évolué dans un système essentiellement fondé sur deux dimensions : espace/temps. Avec l’internet et plus encore avec le 2.0, nous assistons à une déstructuration spatio-temporelle (porosité et accélération) et l’apparition de deux nouvelles dimensions fondamentales et complémentaires : énergie/information. L’excellent ouvrage de Jeremy Rifkin intitulé la "troisième révolution industrielle" se fonde sur cette mutation fondamentale de nos paradigmes. De nombreuses solutions collaboratives se développent et on assiste à l’apparition de plateformes toujours plus performantes permettant de mettre en commun les informations, les ressources, les compétences et les idées à travers les différents services. Mais, une fois encore la technologie ne fait pas tout : implémenter une plateforme collaborative en pensant que le collaboratif se développera alors est une illusion et peut même engendrer l’effet contraire. Les 5 défis du collaboratif

Networked Knowledge and Combinatorial Creativity by Maria Popova Why creativity is like LEGO, or what Richard Dawkins has to do with Susan Sontag and Gandhi. In May, I had the pleasure of speaking at the wonderful Creative Mornings free lecture series masterminded by my studiomate Tina of Swiss Miss fame. I spoke about Networked Knowledge and Combinatorial Creativity, something at the heart of Brain Pickings and of increasing importance as we face our present information reality. The talk is now available online — full (approximate) transcript below, enhanced with images and links to all materials referenced in the talk. These are pages from the most famous florilegium, completed by Thomas of Ireland in the 14th century. In talking about these medieval manuscripts, Adam Gopnik writes in The New Yorker: Our minds were altered less by books than by index slips.” You may have heard this anecdote. Here’s the same sentiment from iconic designer Paula Scher on the creation of the famous Citi logo: Kind of LEGOs. And I like this last part.

Title is inaccurate in describing the piece- it stresses the importance of critique in the creative process (contrary to Osborne's idea of brainstorming). Also, there are a number of other interesting things there. by nadllalla May 3

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