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Brainstorming Doesn’t Really Work

In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets. At the time, B.B.D.O. was widely regarded as the most innovative firm on Madison Avenue. Born in 1888, Osborn had spent much of his career in Buffalo, where he started out working in newspapers, and his life at B.B.D.O. began when he teamed up with another young adman he’d met volunteering for the United War Work Campaign. By the forties, he was one of the industry’s grand old men, ready to pass on the lessons he’d learned. His book “Your Creative Power” was published in 1948. “Your Creative Power” was filled with tricks and strategies, such as always carrying a notebook, to be ready when inspiration struck. The book outlined the essential rules of a successful brainstorming session. The underlying assumption of brainstorming is that if people are scared of saying the wrong thing, they’ll end up saying nothing at all.

Collaborative whiteboard for visual methodologies - TUZZit eXtreme Go Horse (XGH) Esqueça tudo que conhece de boas práticas, se conhecer algo de eXtreme Programming, esquceça também. Scrum… Kanban… Não! Este artigo não descreve nenhuma metodologia vangloriada por desenvolvedores ou gerentes que procuram fazer o seu melhor para desenvolver software de qualidade. Trata de uma realidade triste do mercado, demonstrando a falta de comprometimento da equipe e a falta de visão dos donos de empresas de tecnologia da informação, que geram softwares vergonhosos, com baixa qualidade e que ninguém tem orgulho de dizer que fez. 1- Pensou, não é XGH. XGH não pensa, faz a primeira coisa que vem à mente. 2- Existem 3 formas de se resolver um problema, a correta, a errada e a XGH, que é igual à errada, só que mais rápida. XGH é mais rápido que qualquer metodologia de desenvolvimento de software que você conhece (Vide Axioma 14). 3- Quanto mais XGH você faz, mais precisará fazer. Para cada problema resolvido usando XGH, mais uns 7 são criados. 4- XGH é totalmente reativo.

3 Ways To Predict What Consumers Want Before They Know It The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas. Steve Jobs once said, “It is not the customer’s job to know what they want.” That’s absolutely right. The quest to identify opportunities for innovation starts with pinpointing problems customers can’t adequately solve today. To discover your quarter-inch holes, obsessively search for the job that is important but poorly satisfied (for more on the underlying theory of jobs to be done, see The Innovator’s Solution by Clayton M. 1. In 2000, when A.G. Lafley is gifted at communicating complicated ideas in simple ways. Lafley urged P&G to understand their boss as never before. 2. Consider jeans shopping. 3.

Why Being Sleepy and Drunk Are Great for Creativity | Wired Science Here’s a brain teaser: Your task is to move a single line so that the false arithmetic statement below becomes true. Did you get it? In this case, the solution is rather obvious – you should move the first “I” to the right side of the “V,” so that the statement now reads: VI = III + III. Here’s a much more challenging equation to fix: In this case, only 43 percent of normal subjects were able to solve the problem. Of course, this doesn’t mean you should take a hammer to your frontal lobes. This helps explain a new study led by Mareike Wieth at Albion College. A man has married 20 women in a small town. And here’s another classic puzzle: Marsha and Marjorie were born on the same day of the same month of the same year to the same mother and the same father, yet they are not twins. Did you solve these brain teasers? The other half of the problems given to the students were standard analytic problems, such as long-division and pre-algebra equations. Cracker Union Rabbit

The Brainstorming Process Is B.S. But Can We Rework It? The business practice of brainstorming has been around with us so long that it seems like unadorned common sense: If you want a rash of new ideas, you get a group of people in a room, have them shout things out, and make sure not to criticize, because that sort of self-censoring is sure to kill the flow of new thoughts. It wasn’t always so: This entire process was invented by Alex Osborn, one of the founders of BBDO, in the 1940's. It was motivated by Osborn’s own theory of creativity. He thought, quite reasonably, that creativity was both brittle and fickle: In the presence of criticism, it simply couldn’t wring itself free from our own minds. You’re More Creative Working Alone As an opening salvo, Lehrer lays out a devastating experiment, conducted in the 1950s, which found that when test subjects tried to solve a complex puzzle, they actually came up with twice as many ideas working alone as they did when working in a group. Lehrer doesn’t quite explain why that happens. Why is that?

Brainstorming Document Description These Mind Maps show you how to conduct individual and group brainstorming using Mind Mapping techniques. This was developed as part of a video for the free video based Power Mind Mapping course available at Click to download this Mind Map document. This document contains the following Mind Maps: Why Brainstorm? Brainstorming Steps Back to GalleryDownload this NovaMind Document Revista Leaf » Materiais grátis na web sobre Design Thinking Existem vários materiais grátis para pesquisa sobre Design Thinking na web. Se você está interessado em aprender um pouco sobre o assunto e não tem dinheiro disponível no momento para investir no assunto, pode começar pela leitura das indicações abaixo: O primeiro livro indicado é o excelente Design Thinking, Inovação em Negócios de Maurício Vianna, Ysmar Vianna, Isabel K. Adler, Brenda Lucena e Beatriz Russo, através da MJV Press que está disponível para download no site mediante o pagamento de um post pelo Facebook ou pelo Twitter. O livro traz algumas ferramentas bem descritas e como aplicá-las e também cases brasileiros de aplicação do design thinking. Outra dica é ler o blog Design Thinking, Thoughts by Tim Brown (, onde o próprio autor do termo Design Thinking compartilha seus pensamentos sobre o assunto. A próxima fonte sobre o Design Thinking é o slideshare, que tem muito conteúdo disponível sobre o assunto. Já dá para começar.

The Giant Mirror of Viganella Viganella is a small village in Italy located right at the bottom of a deep valley, and surrounded by high mountains on all sides. This means that naturally, every year from mid-November to early February, the region has absolutely no sunlight. The return of the sun’s rays on the 2nd of February was celebrated with joy every single year for several centuries. That is, until December of 2006, when the problem was fixed forever. Thanks to the brilliance of Giacomo Bonzani, an architect and sundial designer, there now resides on the slopes of a mountainside above Viganella, a giant mirror that reflects sunlight into the town square. According to Bonzani, who first came up with the idea of reflecting sunlight on to the square, no one believed it was possible at first. Let’s just hope someone doesn’t decide to turn the device into a sun-death ray and fry the entire population…What? Reddit Stumble

Title is inaccurate in describing the piece- it stresses the importance of critique in the creative process (contrary to Osborne's idea of brainstorming). Also, there are a number of other interesting things there. by nadllalla May 3