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Malika Favre's Animated Kama Sutra Alphabet
In 2011, illustrator and graphic designer Mailka Favre was commissioned by Penguin Books to illustrate the new Deluxe Classic Cover of the Kama Sutra by Vatsyayana. Using the first 7 letters she illustrated for the commission as a starting point, Favre decided to develop the full set of the alphabet, resulting in a racy Kama Sutra typeface. After creating the designs, Favre worked with animators to turn her images into actively coital gifs. Inspired by the everyday design and fashion she encounters in London, Favre’s aesthetic is bold and colorful, with clean and simple lines and curves. Favre admits she often wears the colors she uses in her designs, and she’s unsure which design choice influences which. Because her designs are so simple, Favre has to approach her work with a strong concept, something that is elegantly evident in her Kama Sutra alphabet.