How To Make Your Content Pay Want to read more content best practices? Check these out: Allow them to insert a page of information related to their business and co-brand the piece for their own use. Odds are many of the firms you might target for this sharing approach know they need to be more involved in the tough task of content creation and will welcome a valuable chunk dropping in their laps. This approach can often gain your business deep exposure to your host’s entire client base and may pave the way for a more formal referral relationship. Imagine if you did this with just four or five partners and each partner shared your content with hundreds of clients and colleagues. Dual host workshop: Getting up in front of a room full of hot prospects with the opportunity to demonstrate how smart, engaging and trustworthy you are is every marketer's and salesperson’s dream. For many businesses the workshop approach is the most powerful form of “teaching that sells.” Image credit: jwyg
Trivia Home Page 5 Google Paid Search Products You Need to Know For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google's newest offering, said to flip "the search engine on its head," does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is just one of dozens of innovations Google has made to its AdWords product over the past few years. Google paid search has evolved to include everything from video to coupons and a call feature, all in the name of improving advertiser results. Not every Google product is a good fit for every advertiser - in fact, some of its offerings aren't even available to the masses yet. But Google is nothing if not progressive, and for this reason many of them warrant a closer look. Google Image Search. Google is infamous for experimenting with its AdWords products (not to mention giving them countless different names). Image courtesy of iStockphoto, hillaryfox
the media database and portal for PRs and journalists Ex-Googler: "To Please Google With Your SEO, Forget About SEO" It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts. But Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the search quality team, recently spoke with James Norquay, a search/digital marketer based in Australia, and shared some interesting comments that may — and I’ll say more about this below — help search marketers and webmasters understand a little better how Google views certain SEO strategies and tactics. NOTE: Before publishing, we asked Google for a comment on this story. It declined. Weyher explains that each person on the search quality team covers a certain “market” or “specialization.” On Link Building “Everyone knew that Penguin would be pointed at links, but I don’t think many people expected the impact to be as large as it turned out to be. He’s referring to the Penguin update that launched in late April, of course. “…don’t dismiss directories completely. On On-page SEO
iBusinessPromoter SEO - Search engine optimization software with ranking guarantee How to Find Negative SEO Links Aimed at Your Site What Is Negative SEO? In simple terms, negative SEO is any act performed to harm a competitor. In this case I'm going to look at links as that's the biggest talking point and easiest to spot, but if you want to scare yourself then I recommend reading Kristine Schachinger's hair raising post on Extreme Negative SEO. The act of building bulk backlinks to your site with exact match anchor text used to be a great idea. It resulted in higher ranking and was relatively easy to do. However, since the search engines have started cracking down on this hard, it's become a very bad thing for your site - just the sort of thing that can get your site penalised or even delisted by Google. This is a move that promotes quality - that's great! Interestingly, early this year Google changed their answer to 'Can competitors harm my rankings?' P.S. How to Detect Negative SEO Links This technique is entirely adapted from Justin Goodman's excellent guide to examining your linkbuilding campaign.
SEO: The Free Beginner’s Guide From SEOmoz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
Google Analytics Comes to Mobile Apps Google is bringing its Analytics to mobile apps — both Android and iOS-based — to help give developers greater visibility into their apps' performance. The free tool, called Mobile App Analytics, is being released in beta on Friday. The reports are designed to give developers (and the brands they work for) data about who is using the apps, how they're using it and if that use is leading to purchases. JiaJing Wang, product manager for the Google Analytics Team, says that such data is already out there, but not all in one place. "You can get information in different places," he says, "but you can't engage from it and make a determination from it." The slides below illustrate the type of information available from App Analytics: Google's motivation for providing such analytics for mobile is obvious: For the first time, customers began spending more time on mobile apps than the web last year, according to Flurry Analytics. Image courtesy of iStockphoto, TommL
Learning SEO Online, the Best Places to Get Started I always have to chuckle when people ask me what university or school I went to learn SEO. As far as I’m aware, there are still no accredited courses available for learning SEO anywhere. The web itself however is a great place to start, and even though you won’t end up with an official degree in SEO, the hands-on experience you get is priceless, especially when you’re able to deliver results for your company. Some of my favorite places to sharpen SEO skills can be found below: DistilledU The SEO geniuses at Distilled started the Distilled U program about six months ago and it has become the go-to tool for every new SEO that we hire at the moment. SEOmoz No list would be complete without the essential Beginners Guide to SEO which SEOmoz has been managing and updating for several years now. SEOTools A relatively new kid on the block, created by an old-school SEO legend, Aaron Wall. Link Building Course by PointblankSEO Jon Cooper, an up and comer in the SEO industry, loves building links.
Why You Might Want to Do SEO on Someone Else's Site - Whiteboard Friday OK, we know what you're all saying. You're saying, "But…why would I want to help someone else rank for my brand?" Stick with us, though. You can leverage the strength and authority of other sites to help increase the authority of your own site. This week, Rand discusses this theory and shares a few reasons why (along with examples of how) you should work SEO on someone else's page to help yourself. Have you tried this tactic before? "Howdy SEOmoz fans. 25 Ways to Get Penalized in 2012 Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. 1. That “10,000 links for $10” offer you see being advertised on Fiverr and other services won’t actually be a great deal if the influx of new, low value backlinks pointing at your website triggers an SEO penalty! 2. Buying links for advertising purposes is find, but be sure they’re denoted as sponsor links and use “nofollow” attributes appropriately. 3. Partnering with other websites to exchange links with each other leaves a very noticeable footprint to the search engines, which may choose to penalize these obvious manipulation attempts in the SERPs. 4. The search engine robots become more advanced every day when it comes to the types of files they’re able to crawl and understand. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23.
What Your Business Needs to Know About Facebook’s EdgeRank Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized. Following these events, many marketers and business executives have claimed a sharp decrease in unpaid post reach. The controversy hit new heights when billionaire Dallas Mavericks owner Mark Cuban launched an offensive charging Facebook with a shakedown and thus threatening to move all of his community efforts to other social networks. “FB is blowing it!” The pile on continued though. So, is overall organic post reach down? Yes. Is overall spam down as a result?
There is no such thing as Author Rank. Yet. Disambiguation: This article is about Author Rank. For our Authorship related articles click here. Author Rank is a popular concept in the SEO industry and one of the hottest topics in 2012. What I find strange about the whole thing is that nobody has any shred of proof that Author Rank plays any role in Google’s search algorithm today. I figured the best way to find out what’s going on is to actually ask somebody at Google – John Mueller. I followed up by a hypothetical scenario and asked John if it would make any algorithmic difference if I wrote a post on my blog or Larry Page wrote one with verified authorship. The idea of having an immediate boost for a published piece of content on the basis of writer’s authority alone seems rather ‘wild‘ to John. So there you have it, even though much research has been done in this area, it appears that Google is not yet using Author Rank in its ranking algorithm. Hangout Recording The discussion about Author Rank starts at 12:50: September, 2012