Ikea's Augmented Reality Catalog Will Let You Peek Inside Furniture | Gadget Lab Ikea’s new app does not come with an allen wrench. Photo: Ikea Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality. “A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog. Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month. When you wave your smartphone over pages with digital content, a variety of features appear. In early 2011, Ikea enlisted McCann to help bridge the gap between paper and digital.
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Finance contax OpenStax College publishes first iBooks textbook MEDIA CONTACTS: David Ruth 713-348-6327 email@example.com Jade Boyd 713-348-6778 firstname.lastname@example.org Rice University-based publisher unveils College Physics, plans future iBooks textbooks HOUSTON — (Dec. 3, 2012) – OpenStax College has published College Physics, the first iBooks textbook that is based on a free, open-source textbook from Rice University-based publisher OpenStax College. The dynamic, interactive iBooks textbook version of College Physics costs $4.99 and contains interactive graphics, videos, quizzes, demos and other added features that enable students to immerse themselves in the material. “Millions of iPads are used in education today, and we want to offer the benefits of OER to every iPad user,” said OpenStax College director Richard Baraniuk. Baraniuk, Rice’s Victor E. “OpenStax College iBooks textbooks represent a new quality benchmark for open-education resources,” said OpenStax College Editor-in-Chief David Harris. VIDEO is available at:
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