AdWords: Keyword Tool One account. All of Google. Sign in to continue to Google AdWords Find my account Forgot password? Sign in with a different account Create account One Google Account for everything Google 5 Huge Trends in Social Media Right Now What's the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. What follows are five of the hottest social media trends right now. Entertainment checkin services are changing the way we watch television. 1. Smartphone owners have the world at their fingertips. What this means is that at any given moment, any smartphone owner can pull out their device, fire up a barcode scanning application, scan a code and complete activities or gain access to a wealth of immediately relevant information. The consumer's scanning behavior is so significant that location-sharing checkin services such as SCVNGR are giving away QR code decals to retailers free of charge. These scans aren't inherently social in nature, but because they can double as verifiable place checkins, they can also possess the social properties of a checkin: location-sharing with friends on the same service or via social network distribution. 2. 3. 4. 5.
Blog directory – News from Google Whether it’s a product or feature launch or a cool new initiative, chances are that you’ll read about most news from Google on one of our blogs. We started blogging in May of 2004 and now have a network of company blogs that cover topics as diverse as our renewable energy policies, product updates, developer challenges and code snippets, and information for advertisers and partners. The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs Das offizielle deutsche AdSense-Blog El blog oficial de AdSense en español Le Blog officiel AdSense en français Il blog ufficiale di AdSense in Italiano Het Officiële Nederlandse Google AdSense Blog Oficjalny polski blog o AdSense O blog oficial do AdSense em português Google AdSense 中文網誌 Google’a içeriden bir bakış.
86% of Companies Plan Social Media Budget Bumps The “Social Media and Online PR Report” provides detailed information about how companies are using online PR tactics and social media sites – including Facebook and Twitter - for marketing and customer service. The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. Barriers to Better Engagement The biggest barrier to better social media engagement for companies surveyed is a lack of resources, with more than half of companies (54%) saying this is a significant problem, the report said. The research also found that many companies are experimenting with social media without yet reaping any measurable benefits. These results echo findings about social media use in other industries. However, the Econsultancy study found that companies who have made an effort in the social media area have typically reaped some reward. Twitter Stats Additional study findings:
Are Marketers Struggling to Keep Up with Social Trends? Social media is no longer new, but it’s still a turbulent space. Just a couple years ago MySpace was on top of the world, only to be ousted unceremoniously by crowds flocking to Facebook. Twitter crept onto the scene and then exploded with growth in 2009, putting itself on every marketer’s radar. New trends are developing in the social location-based area, and that’s not counting the seemingly constant mergers, acquisitions, startups and failures. Little wonder that marketers find it difficult to stay on top of the hottest social media trends. “Marketing has always been a field with a constant learning curve, but the shifts taking place today are occurring more quickly, making it especially challenging to keep pace,” said Donna Farrugia, executive director of The Creative Group, in a statement. The Creative Group found marketing executives relied most on conferences and seminars along with industry networking events to learn about social trends. Previous Article
The Proliferation of Online Video | Brian Solis - PR 2.0 inShare0 Source: Shutterstock Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education. With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving. As the Web turns, everything begins with search… Just last year, YouTube made headlines when searches performed in the network surpassed those actions in Yahoo, positioning a video social network as the second most active and popular search engine, second only to Google. Now the industry for online video is maturing and expanding, and with it, our attention is shifting away from traditional information sources and our appetite for creating and watching social video is only burgeoning. Source: NewTeeVee
Four Signs Social Media is Now a Mass Medium One common complaint I hear from marketers is that social media is not (yet) a mass medium. For example, the circulation for Cosmopolitan is 3 million, while the magazine counts just 700,000 fans in Facebook. And while it seems (almost) everyone is creating, using or consuming social media today, it is a highly fractured channel. Thirty years ago, almost every person watching television was tuned into one of three networks; today, 550 million people use Facebook, and each and every one of them is their own network. However, the fact that social media is fractured and personalized does not mean that it isn't a mass medium; it just means it is a challenging mass medium. Impressions: In a report published earlier this year, Josh Bernoff and I shared data developed using a new word-of-mouth analysis tool, Peer Influence Analysis. I find the debate over whether or not social media is a mass medium rather silly.
Six Social Media Trends for 2010 - Conversation Starter - HarvardBusiness.org by David Armano | 9:54 AM November 2, 2009 In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that’s my guess. 1. 2. 4. 5. 6. These are a few emerging trends that come to my mind — I’m interested to hear what you think as well, so please weigh in with your own thoughts. David Armano is a Senior Vice President at Edelman Digital, the interactive arm of global communications firm Edelman.
10 Social Media Trends for 2011 How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns. Just when you thought you had Twitter down, a basic understanding of LinkedIn and you finally know how to upload a video to YouTube, I present my take on social trends that are on the horizon next year. From plug-ins to location-based marketing initiatives to the move to higher bandwidth, there's change afoot in the world of social media. I've compiled these 10 trends from my own observations, the opinions of my fan base online and other experts. Consider this a starting point for what to incorporate in your own social-media strategies in the New Year. 1. It's time to acquaint yourself with sites and applications such as Foursquare, Facebook Places and Gowalla. 2. 3. MessageBuzz and Enowit offer tiered levels of service and free demo accounts that allow you to test a mobile-marketing campaign. 4. I recommend you choose a cause for 2011 and keep your campaign simple. 5. 6. 7. 8. 9.
Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Google Wave: It is the latest craze but the invites are limited. Google Wave has a few features for online collaboration: Instantaneous Communication, Natural Language Capability & Playback: you can see what your collaborator is typing his message in the same instant when you may be doing the same.
4 Predictions for Web Design in 2011 Jacob Gube is the founder/chief editor of Six Revisions, a popular web development and design site, and the deputy editor of Design Instruct, a web magazine for designers. He has more than seven years of experience as a professional web developer and has written a book on JavaScript. Connect with him via Twitter. There's never been a more exciting time to be a web designer; but being a member of this fast-paced, persistently metamorphic profession, I'll probably end up saying this at the end of every year until I retire. But with the web design industry abuzz with new specifications like HTML5 and CSS3, and cutting-edge frontiers like the mobile web, I can't help but wonder what the future will look like in the new year. 1. The mobile web has been the dominant subject in web design for the past 2+ years. However, it's still safe to say that most websites have given little to no attention to their mobile web presence. 2. This leads to two things. 3. 4. Where Do You See Web Design Heading?