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Why "Infographic Thinking" Is The Future, Not A Fad

Why "Infographic Thinking" Is The Future, Not A Fad
We get a lot of infographic pitches. Almost all of them suck. Why? Because while they may well be "information plus graphics," they often lack what designer Francesco Franchi calls "infographic thinking." This isn’t just "how to make some numbers and vector graphics look clever together." It’s a narrative language--it’s "representation plus interpretation to develop an idea," to quote Franchi. Franchi issues a lot of wisdom we’ve heard before--"If we don’t have content, we can’t have design," "You have to be informative but also entertain the reader," etc. "Infographic thinking" doesn’t let designers to interpret a narrative visually; it lets them invite the viewer [to] join in the process of interpretation, too. [via Stellar Interesting; Image: Jakub Krechowicz/Shutterstock]

http://www.fastcodesign.com/1668987/why-infographic-thinking-is-the-future-not-a-fad

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Related:  Infographics