Growing use of social media
Social media use is on the rise and there are more active users than before. According to the latest data from GlobalWebIndex, which shows that the typical social media user is now a member of almost 9 different platforms, people are using more social media platform than ever before. These social media sites include the usual one that the most people know, such as Twitter, Facebook, Instagram, Google+ and LinkedIn, but some lesser-known social media sites can tap into brands. Social networking platforms such as Facebook offer efficient targeting options that allow social media users who are likely to be interested in what your brand has to offer to deliver targeted content. Almost 40% of the world’s population now uses social media, and that number is growing. As millennials and Generation Z age, the number of adults and individuals using social media will only increase if this generation of consumers uses it as their primary portal to the worlds.