13 Enlightening Case Studies of Social Media in the Classroom

Why Social Media Programs Fail There is no lack of focus on social media success stories, even though we keep talking about the same ones (e.g. Old Spice, Dell, Starbucks, Dunkin’ Donuts, etc.) over and over again. But what about social media failure? There’s little attention paid to campaigns and programs that drop the ball, blow up or, frankly, are a waste of time and money. The thing about failure is it shouldn’t be shoved into the corner and alone. Failure needs to be scrutinized, explored and studied so we can understand how to create successful efforts. Here are some of the leading reasons why success can be so elusive: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Note: This post originally appeared on the Sysomos blog.

TeachEng.us » 100+ examples of use of social media for learning C4LPT EmailShare 0EmailShare Note: this page dates back to 2011. More up to date information is to be found in my Social Learning Handbook 2014. Here are over 100 ways that different social technologies (and tools) are being used by learning professionals worldwide – compiled from the comments of those who have contributed to the Top 100 Tools for Learning 2009 activity. Blogging (1) “Blogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophizing, and much more” Janice Petosky, Instructional designer,West Chester, Pennsylvania (2) “Writing a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences.” (3) “Blogging is my chief way of making sense of things“ Michele Martin, Freelance Learning Consultant, USA (5) “While everyone seems to get the blog thing now, few are leveraging the technology for what, at its root, it really is: a very quick web page creator.

Social media Screw Ups - A History 12 Social Media Monitoring Tools Reviewed After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media? Even if you or your clients have "decided" not to actively participate in social media, it’s really not a choice. Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. Terminology There are few terms you’ll need to be familiar with before we talk about the tools, so let’s take a moment to cover them before we jump into the details. Influence If you find there are customers who have a strong opinion of your brand, it’s important to understand the influence of those customers. Sentiment Volume 1.

Edu-pinning: Pinterest in Education « ErHead My name is Erin Paynter and I am addicted to Pinterest. Pinterest has been named over and over as the hottest new website for 2012, with the rate of new users rising every week at a seemingly exponential rate. Some of what is driving the huge rate of growth is its “viral” nature, meaning re-pins account for most of the activity on the site (MarktetingProfs article: Social Media: What’s Driving Pinterest’s Amazing Growth). My husband was at first fascinated by my fascination, but now he looks at me quizzically and asks, “Seriously, what’s it for?”. I found Courtney Lowery Cowgill’s article on MediaShift to be a great explanation: it’s part social networking (kind of), part bookmarking, part curating, part blogging. In the past few weeks, the uses of Pinterest in the field of education have come zooming to the forefront of the online edu-chatter (see this post by Eric Sheninger). These are six pinners from the field of education and leadership that I think have boards worth following:

Social Media Case Studies & Examples Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. vizualize.me: Visualize your resume in one click. Cammy Bean's Learning Visions Social Brands and the Seven Deadly Sins Companies establishing a social media presence may make some missteps. Some of the brands known for their social presence, including Best Buy and Starbucks, can point to mistakes made along the way and to what the brand learned from it. It’s understandable. While some mistakes can actually increase a brand’s credibility if handled correctly, the following tips can help brands avoid the “seven deadly sins” of social media: Envy, Sloth, Gluttony, Wrath, Pride, Lust and Greed. Envy: Being envious of brands like Zappos, Jet Blue or even a direct competitor is understandable. Sloth: Every brand wants fans and followers. Gluttony: It might seem like more is better when it comes to social media – set up a presence on as many sites as we can map on a conversation prism -- or at least the most popular ones. Wrath: We've all tapped into the more expressive tendencies of social media. Pride: A brand’s first inclination is to use social media as another broadcast channel.

7 Examples of Brands That Pop on Pinterest I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday. As a 25-year-old graduate student, someday is a little farther off than I’d like, but it’s best to be prepared. Since you already know how to use Pinterest for marketing, now you're probably craving some inspirational real-life examples of brands using it effectively. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine. Chobani What They're Doing Right: Oreck Yes, the vacuum cleaner brand. Mashable Etsy

Sudden Insight: e-learning tips and tutorials for e-learning designers Behind the Scenes on 8 Innovative Social Media Campaigns With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings. Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands executed successful and engaging social media campaigns worth applauding. This roundup is dedicated to outlining each campaign. If you find a particular campaign interesting, click through to the article to read the full story. 1. Edge Shaving Gel's #soirritating Twitter campaign spreads the word about its anti-irritation gel through random acts of kindness. Read the full story here. 2. Toy Story 3 was one of the biggest films of 2010. Months before that, Disney and Pixar embarked in a wide-scale marketing blitz that covered television, print and social media. Read the full story here. 3. Read the full story here. 4. 5. 6. 7.

Social Media Presentations | Knight Digital Media Center KDMC has hosted dozens of speakers during our digital media training sessions, and most of them are webcast live. Here are presentations filed under "Social Media." See also: Webcasts archive Social Media The Future of Technology and Storytelling David Pescovitz, BoingBoing.net The Changing World of Journalism Tom Mallory, homepage editor of the... A panel of Oakland Tribune reporters, photographers and editors talk about multimedia, the excitement of flash storytelling and the future of the newsrooms. The Future of Technology and Storytelling David Pescovitz of BoingBoing.net and Institute for the Future delivers the closing keynote of kdmcBerkeley's Multimedia Storytelling Institute July 29th, 2012. The Changing World of Journalism Finding Stories in the Social Stream Burt Herman is the creator of Storify - a real time curation platform that helps people find the best of social media and turn it into a story. The Teeth on the Gears of Your Engagement Machine Journalists as Curators.