Google My Business Listing & SEO Optimisation
Having your business information display right at the moment someone is searching for your products or services is every business owner’s dream. In fact, many businesses pay top dollar to make sure their business is listed on the first page of the Google search results. But what if I told you that there is another way? A way to use free listings and directory services to get your business listed in the most sort after location in the Google search results, for local businesses at least... It’s called the local 3 pack, or snack pack. A featured block including a map of the area and the top 3 local businesses that Google believes best relate to the product or service being searched. Sometimes there may be 4 businesses listed, if that’s the case a closer look will reveal the top listing is an ad. It stands to reason that every local business would like to be listed in the 3 pack, right? That means that just over 1 business out of every 2 doesn’t stand a chance of ranking in the local 3 pack.