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The Race For The Second Screen: Five Apps That Are Shaping Social TV

The Race For The Second Screen: Five Apps That Are Shaping Social TV
It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching TV. While many think that number might be high, it signals a trend in consumer behavior that cannot be ignored. One result has been investment flowing into social TV apps, in what some--like MIT research scientist Marie-Jose Montpetit--are already comfortable calling a bubble. "2012 is the year that people will think, rightly maybe, that they will make a lot of money out of social television, for the first time ever,” she says. Yahoo snatched up audio-synchronization app IntoNow for $20-$30 million last April, just 12 weeks after it launched. Here are five players already in the market. The Audio-Sync Engine: IntoNow The third biggest problem of second-screen experiences is synchronization.

TV looks to new era of interactive game shows to lure the Facebook generation | Television & radio | The Observer Live interactive game shows, where viewers compete with on-screen contestants, are the key to persuading the Facebook generation to watch television, according to industry experts. British production companies are at the forefront of using new technology to create interactive shows that can compete with the myriad distractions of social networking sites, computer games and even food and drink. Matt Millar, chief executive of Tellybug, a technology service which developed the "tap-to-clap" mobile app for Britain's Got Talent and The X Factor (allowing you to score acts by tapping the screen), told a meeting of the Westminster Media Forum last week: "We have learned people choose to watch TV, not play an online game. Mark Cullen, of the ETV Media Group, added that mainstream television habitually charged viewers for voting in The X Factor, Britain's Got Talent and Dancing on Ice, when via Facebook it can be free. Immediately, about 4,000 games were played daily.

Eight Shocking Quotes from 2012 that will Redefine Our Future When is the last time you heard a statement that caused you to stop dead in your tracks? It doesn’t happen very often, but for each of us, there are a few unusual sound bites that will permeate our senses and sway our thinking. On these rare occasions, it’s usually a statement by someone we trust, with the power, authority, and credibility to make such a declaration. However, inside all of the statements the world finds important are the crème de la crème, the Richter scale shifting assertions that really stand out. These are statements so insightful and memorable that they have the power to change the course of history. For this reason, I wanted to focus on eight shocking statements made in 2012, and discuss briefly how they will invariably shift our outlook on the future. Here are the eight statements we’ve judged to be trend-setters for 2013 and beyond. 1.) 2.) 3.) Khosla made this statement at the Health Innovation Summit hosted by Rock Health in San Francisco. 4.) 6.) 7.) 8.)

The biggest social media moments of the Super Bowl Updated: The Giant’s fourth-quarter victory help the Super Bowl become the biggest social TV event in history so far. Bluefin Labs says it counted 12.2 million social media comments, surpassing the previous all-time record high of 3 million held by the MTV VMAs. Trendrr said this year’s Super Bowl had approximately 5X the social activity over last year. The data is still coming in, and here’s our early crack at the biggest social media moments of the Super Bowl… Most-talked-about moment: There wasn’t a jaw-dropper this year, but the game came down to the final moments, generating an average of 10,000 tweets per second (peaking at 12,233) in the final three minutes of the game, Twitter says. The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna’s performance: 10,245.— Twitter (@twitter) February 6, 2012 The 53-year-old Madonna (yes, her age was actually part of a trending topic) dazzled on stage. 1. 1. 1.

Best Urban Explorers and Place Hacking Stories - GQ March 2013: Newsmakers As Singapore Airlines flight 322 descended through the early-morning haze toward Heathrow, Bradley L. Garrett, Ph.D.—just Brad to his research subjects—looked out over the gray sprawl of London spreading to a horizon streaked by sunrise. He was returning from a monthlong study project in Cambodia, and seeing his adopted city of London again he thought about all the incomparably strange and wonderful things he had witnessed there over four years—all the dizzying heights and hidden depths. The 747 touched down and taxied, its passengers cramped and bleary after the thirteen-hour flight. A group of uniformed officers from the British Transport Police entered the plane and came down the aisle. For explorers like Bradley Garrett, the payoff is a radical shift of perspective. Garrett was handcuffed and led through passport control, where his ID was seized. But it was his doctoral research itself that was perhaps most punk rock.

As Movies Debut on Facebook, the Era of Social Cinema Begins If anybody could pull it off, it would be Tim Heidecker and Eric Wareheim. The comedy duo and stars of the often demented Tim and Eric Awesome Show Great Job! have a rabid and loyal enough fan base that releasing their new movie in an experimental new way just might work. Tomorrow night, Tim and Eric's Billion Dollar Movie will debut on Facebook, a full two weeks before it arrives in theaters. For $10, fans will be able watch the movie and chat with its stars in real time. Magnolia Pictures, who is releasing the film, is no stranger to the concept of making movies available before they hit theaters. "Everything that we've done with them has just been huge," said Andrew McGraime, Magnolia's Vice President of Interactive Marketing. To make it happen, Magnolia partnered with a company called Milyoni, which specializes in live entertainment events on Facebook. Facebook Movie Debuts: A Small, But Emerging Trend "I do think it's going to be a trend over time," Corpus said.

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