Il est temps de changer votre relation client ! Du CRM au VRM en passant par le SocialCRM

The Truth About Social Media Measurement & Marketing Dashboards With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms. For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives." In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media Measurement Dashboard". Over a year prior to that article, two friends of mine, Tom Markiewicz and Derek Scruggs, also had a vision about tracking key metrics specific to social media. The Plan Meets the Reality In 2009, Markiewicz and Scruggs worked the business plan together, articulated the value proposition and delved deeply into the feature set.

Most Shared Ads Of 2013 - So Far: Top 20 Videos 3,866,141 shares all time 2,765,474 shares all time 2,707,409 shares all time Redefining Viral Marketing inShare2 In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.” The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. BuzzFeed Unveils Pound To Show How You Really Share Content The traditional view of how content spreads socially is tightly bound to a specific network. Share your cat GIF on Facebook, for example, and watch as ever-widening groups of interconnected people propel the image far beyond anything you could have planned—on Facebook. Even analytics providers tend to bucket content this way. But think about it: Do you really share things just on Facebook?