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Ethos, Pathos, and Logos

Ethos, Pathos, and Logos
A General Summary of Aristotle's Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. Pathos (Emotional) means persuading by appealing to the reader's emotions. Logos (Logical) means persuading by the use of reasoning. Ethos, Pathos, and Logos. Logos (Greek for 'word') refers to the internal consistency of the message--the clarity of the claim, the logic of its reasons, and the effectiveness of its supporting evidence. Ethos (Greek for 'character') refers to the trustworthiness or credibility of the writer or speaker. [P]athos (Greek for 'suffering' or 'experience') is often associated with emotional appeal. [The above text drawn verbatim from Ramage, John D. and John C. Or The Shorthand Version: Related:  Choate Summer -- Public SpeakingFundraising research

Debates: Education 17 Apr 2014 The case: Teaching creationism in US schools On April 11 2012, Tennessee passed a law that will protect teachers who choose to explore the merits of creationism alongside theories of evolution in public school science classes. Governor Bill Haslam claimed that the legislation would not... 31 Mar 2014 The majority of the world's states have some form of welfare program meant to ensure the economic and social wellbeing of their citizens who may find themselves in dire economic straits, like unemployment, subsistence farming or landless day labour. 11 Mar 2014 Affirmative action (or positive discrimination) is the use of different standards for assessing different groups of people, so as to help a group that has historically been at a disadvantage.[1][2] In an... 11 Feb 2014 Creationism, often rebranded as Intelligent Design, is the belief that intelligent agency was involved in the creation and development of life on Earth. 30 Jan 2014 23 Jan 2014 15 Jan 2014 7 Jan 2014 14 Nov 2013

Social Media Influence: 10 Theories to Know For Greater Persuasion What are we really talking about when we’re talking about conversions? Persuasion, right? Influence. When we talk about conversions, we are—most of the time—discussing ways we can be more persuasive, more influential. We’re interested in meeting the needs of customers, fans, and followers and doing so in a way that truly speaks to them. So how can you persuade—i.e., convert—better? Perhaps not surprisingly, the hacks for conversion and persuasion begin with psychology. The psychological theories of influence and persuasion One of my favorite places to learn about psychological theories is Dave Straker’s Changing Minds website, which is full of theories written in layman’s terms, organized neatly into specific categories and clusters for easy reference. Here is a brief snapshot of each of the 10 theories, many of which might sound familiar to you—either because you’ve employed them in the past or because you’ve had others try them on you. 1. 2. 3. 4. 5. 6. You want what is in short supply.

8 Steps To Great Digital Storytelling Stories bring us together, encourage us to understand and empathize, and help us to communicate. Long before paper and books were common and affordable, information passed from generation to generation through this oral tradition of storytelling. Consider Digital Storytelling as the 21st Century version of the age-old art of storytelling with a twist: digital tools now make it possible for anyone to create a story and share it with the world. WHY Digital Storytelling? Digital stories push students to become creators of content, rather than just consumers. Movies, created over a century ago, represent the beginning of digital storytelling. 8 Steps to Great Digital Stories Great digital stories: Are personal Begin with the story/script Are concise Use readily-available source materials Include universal story elements Involve collaboration at a variety of levels In order to achieve this level of greatness, students need to work through a Digital Storytelling Process. 1. Resources 2. 3. 4. 5.

Reciprocity Norm Explanations > Theories > Reciprocity Norm Description | Research | Example | So What? | See also | References Description This is a very common social norm which says that if I give something to you or help you in any way, then you are obliged to return the favor. This norm is so powerful, it allows the initial giver to: Ask for something in return, rather than having to wait for a voluntary reciprocal act. Reciprocity also works at the level of liking. Research Kunz and Woolcott sent Christmas cards to a number of people he did not know. Example Hari Krishna people have used this by giving passers-by a small plastic flower and then asking for a donation in return. So what? Using it Give people things, whether it is your time or money. Defending If people give you something, say thank you (which is giving them something back in return!). Always be aware of trickery when people you hardly know offer you something, especially if they ask for something from you in return. See also References |awa|dd|

Cicero’s Web: How Social Media Was Born in Ancient Rome by Maria Popova How the dynamics of papyrus scrolls explain Facebook. We’ve already seen that modern social media come from a long lineage of primitive predecessors — from the florilegia of the Middle Ages, which predated Tumblr by half a millennium, to Voltaire’s Republic of Letters, the Facebook of its day, to Edison’s early “viral” cat videos to Félix Fénéon’s analog “Twitter” of early 20th-century France. But it turns out social media originated even earlier than that, in ancient Rome. In Writing on the Wall: Social Media — The First 2,000 Years (public library), history-whisperer Tom Standage takes us to task with debunking our presentism bias by tracing the surprising, scintillating history of what we know as “social media” today. In 51 B.C., the Roman Republic passed a new anti-corruption law, requiring high-ranking government officials to take up posts in the provinces. At the time there were no printing presses and no paper. Donating = Loving Share on Tumblr

Aristotle's Rhetoric 1. Works on Rhetoric According to ancient testimonies, Aristotle wrote an early dialogue on rhetoric entitled ‘Grullos’, in which he put forward the argument that rhetoric cannot be an art (technê); and since this is precisely the position of Plato's Gorgias, the lost dialogue Grullos has traditionally been regarded as a sign of Aristotle's (alleged) early Platonism. What has come down to us are just the three books on rhetoric, which we know as The Rhetoric, though the ancient catalogue of the Aristotelian works, reported by Diogenes Laertius, mentions only two books on rhetoric (perhaps our Rhetoric I & II), and two further books on style (perhaps our Rhetoric III?). The chronological fixing of the Rhetoric has turned out to be a delicate matter. 2. The structure of Rhet. The first book of the Rhetoric treats the three species in succession. 3. Aristotle stresses that rhetoric is closely related to dialectic. 4. 4.1 The Definition of Rhetoric 4.2 The Neutrality of Aristotelian Rhetoric

Death To PowerPoint: How To Speak Like A Pro Without The Slides The more times I give my standard speech on time management, the more aware I am of something curious. When I speak without PowerPoint--just me up on the stage, trying to entertain and instruct people--I enjoy the experience far more than when I use slides. The audience has a different energy. I think that’s because I have a different energy. According to Nick Morgan, a speaking coach, president of communications firm Public Words, and author of the forthcoming Power Cues, I’m on to something. First, he notes, anyone who speaks should know this: “A speech is a very inefficient way to impart information.” Human beings aren’t good multi-taskers. Indeed, as Scott Berkun, a frequent speaker and author of The Year Without Pants, recently wrote in a blog post, “Look at any list of the best speeches of all time and you won’t find a single use of slides or other props. Of course, as Morgan notes, “Because the norm is to use slides, going without is a high-wire act. Step Two: limit your points.

How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every ... - Rosalie Maggio Fascinating Podcasts on Fundraising & Philanthropy - Monsterful Resources As a voracious podcast consumer, I’m always excited when one of my favorite podcasters does an episode about philanthropy and fundraising. Sure, there are lots of podcasts out there devoted to the topic but I think what delights me is that these issues are being heard by a more general audience. Maybe it will reduce the number of people who ask, “So…What, exactly, do you DO?” What Gives? Backstory with the American History Guys Episode Description: Tis the season for giving. The Psychology of Fundraising The Psych Files Episode Description: How do you use psychology persuasion techniques to get people to contribute to your cause? How to Raise Money Without Killing a Kitten Freakonomics Radio Episode Description: In this podcast you’ll hear the economist John List give us the gospel of fundraising — what works, what doesn’t, and why. I was Just Trying to Help This American Life Philanthropy: Humankind and Loving It Stuff You Should Know Were the Robber Barons America’s greatest philanthropists?

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list. 1. Source: DonorDrive 2. Source: Artez Interactive 3. Source: Waggener Edstrom 4. Source: M+R and NTEN 5. Source: Network for Good 6. Source: Millennial Impact 7. Source: Blackbaud 8. Source: craigconnects 9. Source: Blackbaud 10. Source: Network for Good Digital Giving Index 11. 12. Source: Everyday Hero 13. 14. Source: Nonprofit Marketing Guide Mobile for Good: A How-To Fundraising Guide for Nonprofits

Giving Statistics : Charity Navigator Few people realize how large charities have become, how many vital services they provide, and how much funding flows through them each year. Without charities and non-profits, America would simply not be able to operate. Their operations are so big that during 2014, total giving was more than $358 billion. How big is the sector? Total giving to charitable organizations was $358.38 billion in 2014 (about 2% of GDP). This is an increase of 7.1% in current dollars and 5.4% in inflation-adjusted dollars from 2013. Where are donations coming from? Giving increased in every category of giver (foundation, corporation, bequest and individual). Where do the donations go? Giving to Education charities was up 4.9% (3.2% inflation-adjusted) to $54.6 billion. All data is the property of Giving USA 2015, the Annual Report on Philanthropy.

amazon Content Marketing for Online Fundraising & Crowdfunding Introduction to content marketing What is content marketing? You’ve seen content marketing everywhere, but maybe you haven’t put a name to it yet. The blog posts, white papers, infographics, news stories, slideshows, how-to’s, and case studies you see shared by companies and nonprofits are all considered content marketing. Advertisements appeal to you by making the brand attractive or desirable. Advertising is about trying to get you to meet their needs. A lot of things that work for businesses will also work for nonprofits, and content marketing is no exception. Simply put, content marketing is any marketing strategy that uses the creation or sharing of content-based media to attract its target audience. When you are giving people content that piques their interests and fuels their curiosity, they will keep coming back to you for more. The benefits of content marketing Content creation Content marketing scales up both the amount and quality of the content you provide. Donations 1. 2. 3. 4.

Content marketing History[edit] Advertising has long used content to disseminate information about a brand and build a brand's reputation. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages.[4] Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5] Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. The phrase "content marketing" was used as early as 1996,[7] when John F. Quotes on Content Marketing[edit] See also[edit] References[edit]

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